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INVESTIGATION OF INFORMATION IMPACT ON OVERCOMING CONSUMER RESISTANCE TO ACCEPT MOBILE BANKING PROVIDED BY MELLI BANK OF IRAN

Year 2012, Volume: 4 Issue: 2, 81 - 89, 01.12.2012

Abstract

The purpose of this paper is to investigate the impact of information and guidance offered by the bank on two types of consumers’ resistance i.e. functional and psychological resistances in adoption of mobile banking provided by Melli Bank of Iran. According to the purpose, five hypotheses are developed and tested. It is noteworthy that the present research is classified as a casual research based on its nature and methodology; with regard to its implementation method, it is known as a survey and according to purpose, it is an applied research in which the Structural Equation Modeling (SEM) is employed to examine the relationships between components of the proposed model. The research sample includes the users of mobile banking provided by Melli Bank of Iran during 2010-2011. In order to achieve the research objectives, 240 questionnaires were distributed among the users of mobile banking provided by Melli Bank of Iran in the city of Arak, Markazi province, from which 204 questionnaires were analyzed. After data analysis, all of the proposed research hypotheses were confirmed. The research results show that the information and guidance provided by the Melli Bank of Iran have been effective in reducing psychological and functional barriers and the highest impact has been obtained for image and tradition barriers

References

  • Hasani,F., Soltani,S., (2009), “mobile banking”, Journal of Era of Information Technology, No.38, pp.131-139.
  • Cruz ,P., Laukkanen,T., (2010), “Mobile banking rollout in emerging markets: evidence from Brazil”,International Journal of Bank Marketing,Vol.28 No.5,pp.342-371.
  • Laukkanen,T., Kiviniemi,V., (2010), “The role of information in mobile banking resistance”, International Journal of Bank Marketing , Vol. 28 No. 5, pp. 374.
  • Laukkanen, T., Sinkkonen, S. ,Laukkanen, P. (2009), “Communication strategies to overcome functional and psychological resistance to internet banking”, International Journal of Information Management, Vol. 29 No. 2, pp. 111-118.
  • Moven, j., Minor,M., translators Abas saleh Ardestani & Mohamad reza Saadi (2010), Consumer Of Behavior: a frame work, Tehran, Etehad Publishing, second Printing.
  • Riquelme,H.,Rios,R., “The moderating effect of gender in the adoption of mobile banking” International Journal of Bank Marketing,Vol.28 No.5,pp.328-341.
  • Hoe , S.L., (2008) , “Issues and procedures in adopting structural equation modeling technique”, Journal of Applied quantitative method, Vol.3 No.1,pp.76- 83.
Year 2012, Volume: 4 Issue: 2, 81 - 89, 01.12.2012

Abstract

References

  • Hasani,F., Soltani,S., (2009), “mobile banking”, Journal of Era of Information Technology, No.38, pp.131-139.
  • Cruz ,P., Laukkanen,T., (2010), “Mobile banking rollout in emerging markets: evidence from Brazil”,International Journal of Bank Marketing,Vol.28 No.5,pp.342-371.
  • Laukkanen,T., Kiviniemi,V., (2010), “The role of information in mobile banking resistance”, International Journal of Bank Marketing , Vol. 28 No. 5, pp. 374.
  • Laukkanen, T., Sinkkonen, S. ,Laukkanen, P. (2009), “Communication strategies to overcome functional and psychological resistance to internet banking”, International Journal of Information Management, Vol. 29 No. 2, pp. 111-118.
  • Moven, j., Minor,M., translators Abas saleh Ardestani & Mohamad reza Saadi (2010), Consumer Of Behavior: a frame work, Tehran, Etehad Publishing, second Printing.
  • Riquelme,H.,Rios,R., “The moderating effect of gender in the adoption of mobile banking” International Journal of Bank Marketing,Vol.28 No.5,pp.328-341.
  • Hoe , S.L., (2008) , “Issues and procedures in adopting structural equation modeling technique”, Journal of Applied quantitative method, Vol.3 No.1,pp.76- 83.
There are 7 citations in total.

Details

Other ID JA32MM95HH
Journal Section Articles
Authors

Peyman Ghafari Ashtiani This is me

Fateme Asadi This is me

Publication Date December 1, 2012
Submission Date December 1, 2012
Published in Issue Year 2012 Volume: 4 Issue: 2

Cite

APA Ashtiani, P. G., & Asadi, F. (2012). INVESTIGATION OF INFORMATION IMPACT ON OVERCOMING CONSUMER RESISTANCE TO ACCEPT MOBILE BANKING PROVIDED BY MELLI BANK OF IRAN. International Journal of EBusiness and EGovernment Studies, 4(2), 81-89.
AMA Ashtiani PG, Asadi F. INVESTIGATION OF INFORMATION IMPACT ON OVERCOMING CONSUMER RESISTANCE TO ACCEPT MOBILE BANKING PROVIDED BY MELLI BANK OF IRAN. IJEBEG. December 2012;4(2):81-89.
Chicago Ashtiani, Peyman Ghafari, and Fateme Asadi. “INVESTIGATION OF INFORMATION IMPACT ON OVERCOMING CONSUMER RESISTANCE TO ACCEPT MOBILE BANKING PROVIDED BY MELLI BANK OF IRAN”. International Journal of EBusiness and EGovernment Studies 4, no. 2 (December 2012): 81-89.
EndNote Ashtiani PG, Asadi F (December 1, 2012) INVESTIGATION OF INFORMATION IMPACT ON OVERCOMING CONSUMER RESISTANCE TO ACCEPT MOBILE BANKING PROVIDED BY MELLI BANK OF IRAN. International Journal of eBusiness and eGovernment Studies 4 2 81–89.
IEEE P. G. Ashtiani and F. Asadi, “INVESTIGATION OF INFORMATION IMPACT ON OVERCOMING CONSUMER RESISTANCE TO ACCEPT MOBILE BANKING PROVIDED BY MELLI BANK OF IRAN”, IJEBEG, vol. 4, no. 2, pp. 81–89, 2012.
ISNAD Ashtiani, Peyman Ghafari - Asadi, Fateme. “INVESTIGATION OF INFORMATION IMPACT ON OVERCOMING CONSUMER RESISTANCE TO ACCEPT MOBILE BANKING PROVIDED BY MELLI BANK OF IRAN”. International Journal of eBusiness and eGovernment Studies 4/2 (December 2012), 81-89.
JAMA Ashtiani PG, Asadi F. INVESTIGATION OF INFORMATION IMPACT ON OVERCOMING CONSUMER RESISTANCE TO ACCEPT MOBILE BANKING PROVIDED BY MELLI BANK OF IRAN. IJEBEG. 2012;4:81–89.
MLA Ashtiani, Peyman Ghafari and Fateme Asadi. “INVESTIGATION OF INFORMATION IMPACT ON OVERCOMING CONSUMER RESISTANCE TO ACCEPT MOBILE BANKING PROVIDED BY MELLI BANK OF IRAN”. International Journal of EBusiness and EGovernment Studies, vol. 4, no. 2, 2012, pp. 81-89.
Vancouver Ashtiani PG, Asadi F. INVESTIGATION OF INFORMATION IMPACT ON OVERCOMING CONSUMER RESISTANCE TO ACCEPT MOBILE BANKING PROVIDED BY MELLI BANK OF IRAN. IJEBEG. 2012;4(2):81-9.