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INTERNET MARKETING IN THE PUBLIC SECTOR: THE CASE OF INVESTMENT PROMOTION AGENCIES

Year 2011, Volume: 3 Issue: 2, 79 - 89, 01.12.2011

İddi Makombe Muhajir Kachwamba

Abstract

While Internet marketing is a well known phenomenon in the private business sector, the concept is still new in the public sector. This article explores the application of Internet marketing techniques in the public sector using investment Promotion Agencies as case study. Findings indicate that Internet marketing is used by Investment Promotion Agencies for disseminating branding and promotion information. Moreover, perceived benefits of Internet marketing and their implications on FDI inflows are discussed

Keywords

Internet marketing Investment Promotion Agency FDI Location marketing

Year 2011, Volume: 3 Issue: 2, 79 - 89, 01.12.2011

İddi Makombe Muhajir Kachwamba

Abstract

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Details

Other ID JA75KE23NC
Journal Section Articles
Authors

İddi Makombe This is me

Muhajir Kachwamba This is me

Publication Date December 1, 2011
Submission Date December 1, 2011
Published in Issue Year 2011 Volume: 3 Issue: 2

Cite

APA Makombe, İ., & Kachwamba, M. (2011). INTERNET MARKETING IN THE PUBLIC SECTOR: THE CASE OF INVESTMENT PROMOTION AGENCIES. International Journal of EBusiness and EGovernment Studies, 3(2), 79-89.
AMA Makombe İ, Kachwamba M. INTERNET MARKETING IN THE PUBLIC SECTOR: THE CASE OF INVESTMENT PROMOTION AGENCIES. IJEBEG. December 2011;3(2):79-89.
Chicago Makombe, İddi, and Muhajir Kachwamba. “INTERNET MARKETING IN THE PUBLIC SECTOR: THE CASE OF INVESTMENT PROMOTION AGENCIES”. International Journal of EBusiness and EGovernment Studies 3, no. 2 (December 2011): 79-89.
EndNote Makombe İ, Kachwamba M (December 1, 2011) INTERNET MARKETING IN THE PUBLIC SECTOR: THE CASE OF INVESTMENT PROMOTION AGENCIES. International Journal of eBusiness and eGovernment Studies 3 2 79–89.
IEEE İ. Makombe and M. Kachwamba, “INTERNET MARKETING IN THE PUBLIC SECTOR: THE CASE OF INVESTMENT PROMOTION AGENCIES”, IJEBEG, vol. 3, no. 2, pp. 79–89, 2011.
ISNAD Makombe, İddi - Kachwamba, Muhajir. “INTERNET MARKETING IN THE PUBLIC SECTOR: THE CASE OF INVESTMENT PROMOTION AGENCIES”. International Journal of eBusiness and eGovernment Studies 3/2 (December 2011), 79-89.
JAMA Makombe İ, Kachwamba M. INTERNET MARKETING IN THE PUBLIC SECTOR: THE CASE OF INVESTMENT PROMOTION AGENCIES. IJEBEG. 2011;3:79–89.
MLA Makombe, İddi and Muhajir Kachwamba. “INTERNET MARKETING IN THE PUBLIC SECTOR: THE CASE OF INVESTMENT PROMOTION AGENCIES”. International Journal of EBusiness and EGovernment Studies, vol. 3, no. 2, 2011, pp. 79-89.
Vancouver Makombe İ, Kachwamba M. INTERNET MARKETING IN THE PUBLIC SECTOR: THE CASE OF INVESTMENT PROMOTION AGENCIES. IJEBEG. 2011;3(2):79-8.