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WHAT MAKES AN ONLINE BRAND COMMUNITY DETAIN ITS USERS? A LAYERED MOTIVATION PERSPECTIVE

Year 2011, Volume: 3 Issue: 2, 115 - 123, 01.12.2011

Jae Hoon Lim Habin Lee

Abstract

The previous researches regarding user and information systems (IS) acceptance focused on users’ acceptance and intention to use of IS. However, it is difficult to explain online eService community’s members who have got different user’s behaviours. Therefore, this study will be performed for two purposes. Firstly, we will classify the members of an eService community by five layers according to consumption and exchange behaviour and social tie and secondly, we will investigate the different motivations that affect to perceive usefulness and intent and continue to use of eService community in five layers of members

Keywords

online brand community user acceptance continued use of IS motivation model

Year 2011, Volume: 3 Issue: 2, 115 - 123, 01.12.2011

Jae Hoon Lim Habin Lee

Abstract

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Details

Other ID JA82ES29RS
Journal Section Articles
Authors

Jae Hoon Lim This is me

Habin Lee This is me

Publication Date December 1, 2011
Submission Date December 1, 2011
Published in Issue Year 2011 Volume: 3 Issue: 2

Cite

APA Lim, J. H., & Lee, H. (2011). WHAT MAKES AN ONLINE BRAND COMMUNITY DETAIN ITS USERS? A LAYERED MOTIVATION PERSPECTIVE. International Journal of EBusiness and EGovernment Studies, 3(2), 115-123.
AMA Lim JH, Lee H. WHAT MAKES AN ONLINE BRAND COMMUNITY DETAIN ITS USERS? A LAYERED MOTIVATION PERSPECTIVE. IJEBEG. December 2011;3(2):115-123.
Chicago Lim, Jae Hoon, and Habin Lee. “WHAT MAKES AN ONLINE BRAND COMMUNITY DETAIN ITS USERS? A LAYERED MOTIVATION PERSPECTIVE”. International Journal of EBusiness and EGovernment Studies 3, no. 2 (December 2011): 115-23.
EndNote Lim JH, Lee H (December 1, 2011) WHAT MAKES AN ONLINE BRAND COMMUNITY DETAIN ITS USERS? A LAYERED MOTIVATION PERSPECTIVE. International Journal of eBusiness and eGovernment Studies 3 2 115–123.
IEEE J. H. Lim and H. Lee, “WHAT MAKES AN ONLINE BRAND COMMUNITY DETAIN ITS USERS? A LAYERED MOTIVATION PERSPECTIVE”, IJEBEG, vol. 3, no. 2, pp. 115–123, 2011.
ISNAD Lim, Jae Hoon - Lee, Habin. “WHAT MAKES AN ONLINE BRAND COMMUNITY DETAIN ITS USERS? A LAYERED MOTIVATION PERSPECTIVE”. International Journal of eBusiness and eGovernment Studies 3/2 (December 2011), 115-123.
JAMA Lim JH, Lee H. WHAT MAKES AN ONLINE BRAND COMMUNITY DETAIN ITS USERS? A LAYERED MOTIVATION PERSPECTIVE. IJEBEG. 2011;3:115–123.
MLA Lim, Jae Hoon and Habin Lee. “WHAT MAKES AN ONLINE BRAND COMMUNITY DETAIN ITS USERS? A LAYERED MOTIVATION PERSPECTIVE”. International Journal of EBusiness and EGovernment Studies, vol. 3, no. 2, 2011, pp. 115-23.
Vancouver Lim JH, Lee H. WHAT MAKES AN ONLINE BRAND COMMUNITY DETAIN ITS USERS? A LAYERED MOTIVATION PERSPECTIVE. IJEBEG. 2011;3(2):115-23.