GOVERNMENTAL MOBILE TECHNOLOGY USAGES DURING PROMOTION EFFORTS OF REACHING THEIR CITIZENS

Year 2012, Volume: 4 Issue: 1, 35 - 43, 01.06.2012

Fazli Yildirim Ugur Cevdet Panayirci

Abstract

New developments in communication field also affect the services which are
closely related to technologies. Electronic government workings which provide
services to their citizens are open to new developments. At the same time, the
adoption of the state in carrying out their work in the field of mobile technologies
by citizens is a revolution. Researchers briefly defined the concept as, "mgovernment"
of this approach and can be summarized as the mobility, speed and
accessibility with new developments in this field. This approach will take place
the e-government concept. Mobile phone penetration rate is 90% in Turkey and
m-government applications between government and citizens can support fast and
healthy way of communication. The aim of this study is to provide a framework
for governmental mobile promotion efforts and focus on new opportunities while
reaching government’s citizens with new technologies and mobile applications.

Keywords

m-government, social advertising, new communication technologies, mobile promotion, mobile communication.

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