The Formation of Marketing Strategy of the Higher Educational Institutions to Increase their Efficiency

Volume: 6 Number: 2 April 1, 2016
  • N. G. Cherkunova
International Journal of Economics and Financial Issues Cover
International Journal of Economics and Financial Issues
PDF Download
EN

The Formation of Marketing Strategy of the Higher Educational Institutions to Increase their Efficiency

Abstract

The article deals with the problems connected with the marketing strategy formation under the higher educational institutions functioning. There are considered the main preconditions to implement the full-scale marketing investigation into the educational institutions in the system of the higher professional education. The necessity to use the market analytics, based on the marketing studies of not only private, but also state educational institutions, is proved. In the course of study, using the analysis of historical data, the dynamics of number of educational institutions was studied, as well as the factors, that influence on its structure. The system of stages was formed; it provides the educational institution with an opportunity to form the optimal marketing strategy. The notions of operational efficiency of the institution and marketing strategy are shown interconnected. The possibility to increase the institution efficiency, by means of creation of strict marketing strategy, is analyzed.

Keywords

Details

Primary Language

English

Subjects

-

Journal Section

-

Authors

N. G. Cherkunova This is me

Publication Date

April 1, 2016

Submission Date

April 1, 2016

Acceptance Date

-

Published in Issue

Year 2016 Volume: 6 Number: 2

IZ

https://izlik.org/JA73GJ65GH

Cite

RIS / Bibtex
APA
Cherkunova, N. G. (2016). The Formation of Marketing Strategy of the Higher Educational Institutions to Increase their Efficiency. International Journal of Economics and Financial Issues, 6(2), 37-42. https://izlik.org/JA73GJ65GH
AMA
1.Cherkunova NG. The Formation of Marketing Strategy of the Higher Educational Institutions to Increase their Efficiency. IJEFI. 2016;6(2):37-42. https://izlik.org/JA73GJ65GH
Chicago
Cherkunova, N. G. 2016. “The Formation of Marketing Strategy of the Higher Educational Institutions to Increase Their Efficiency”. International Journal of Economics and Financial Issues 6 (2): 37-42. https://izlik.org/JA73GJ65GH.
EndNote
Cherkunova NG (April 1, 2016) The Formation of Marketing Strategy of the Higher Educational Institutions to Increase their Efficiency. International Journal of Economics and Financial Issues 6 2 37–42.
IEEE
[1]N. G. Cherkunova, “The Formation of Marketing Strategy of the Higher Educational Institutions to Increase their Efficiency”, IJEFI, vol. 6, no. 2, pp. 37–42, Apr. 2016, [Online]. Available: https://izlik.org/JA73GJ65GH
ISNAD
Cherkunova, N. G. “The Formation of Marketing Strategy of the Higher Educational Institutions to Increase Their Efficiency”. International Journal of Economics and Financial Issues 6/2 (April 1, 2016): 37-42. https://izlik.org/JA73GJ65GH.
JAMA
1.Cherkunova NG. The Formation of Marketing Strategy of the Higher Educational Institutions to Increase their Efficiency. IJEFI. 2016;6:37–42.
MLA
Cherkunova, N. G. “The Formation of Marketing Strategy of the Higher Educational Institutions to Increase Their Efficiency”. International Journal of Economics and Financial Issues, vol. 6, no. 2, Apr. 2016, pp. 37-42, https://izlik.org/JA73GJ65GH.
Vancouver
1.N. G. Cherkunova. The Formation of Marketing Strategy of the Higher Educational Institutions to Increase their Efficiency. IJEFI [Internet]. 2016 Apr. 1;6(2):37-42. Available from: https://izlik.org/JA73GJ65GH