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The Social Capital and Firm Performance: Evident from Indonesia Small businesses

Year 2016, Volume: 6 Issue: 7, 47 - 50, 01.10.2016

Aluisius Hery Pratono Ruswiati Surya Saputra Jatie K. Pudjibudojo

https://izlik.org/JA93GG55HJ

Abstract

This study aims to contribute to the social capital theory through examining the direct impact of social capital and moderating impact of marketing capability on firm performance. This study proposes a structural equation model and tests the hypothesis through generalized structured component analysis (Gesca) with random survey on small medium enterprises in Indonesia. The approach allows to analysis the ellement of social capital: network, trust and cognitive as well as the ellements of marketing capability: pricing capability, product development, and marketing communication. The result indicates the social capital and marketing capability provide complementary effect to the firm performance.

Keywords

social capital firm performance marketing capability

Year 2016, Volume: 6 Issue: 7, 47 - 50, 01.10.2016

Aluisius Hery Pratono Ruswiati Surya Saputra Jatie K. Pudjibudojo

https://izlik.org/JA93GG55HJ

Abstract

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Details

Other ID JA73ZK95BS
Authors

Aluisius Hery Pratono This is me

Ruswiati Surya Saputra This is me

Jatie K. Pudjibudojo This is me

Publication Date October 1, 2016
IZ https://izlik.org/JA93GG55HJ
Published in Issue Year 2016 Volume: 6 Issue: 7

Cite

APA Pratono, A. H., Saputra, R. S., & Pudjibudojo, J. K. (2016). The Social Capital and Firm Performance: Evident from Indonesia Small businesses. International Journal of Economics and Financial Issues, 6(7), 47-50. https://izlik.org/JA93GG55HJ
AMA 1.Pratono AH, Saputra RS, Pudjibudojo JK. The Social Capital and Firm Performance: Evident from Indonesia Small businesses. IJEFI. 2016;6(7):47-50. https://izlik.org/JA93GG55HJ
Chicago Pratono, Aluisius Hery, Ruswiati Surya Saputra, and Jatie K. Pudjibudojo. 2016. “The Social Capital and Firm Performance: Evident from Indonesia Small Businesses”. International Journal of Economics and Financial Issues 6 (7): 47-50. https://izlik.org/JA93GG55HJ.
EndNote Pratono AH, Saputra RS, Pudjibudojo JK (October 1, 2016) The Social Capital and Firm Performance: Evident from Indonesia Small businesses. International Journal of Economics and Financial Issues 6 7 47–50.
IEEE [1]A. H. Pratono, R. S. Saputra, and J. K. Pudjibudojo, “The Social Capital and Firm Performance: Evident from Indonesia Small businesses”, IJEFI, vol. 6, no. 7, pp. 47–50, Oct. 2016, [Online]. Available: https://izlik.org/JA93GG55HJ
ISNAD Pratono, Aluisius Hery - Saputra, Ruswiati Surya - Pudjibudojo, Jatie K. “The Social Capital and Firm Performance: Evident from Indonesia Small Businesses”. International Journal of Economics and Financial Issues 6/7 (October 1, 2016): 47-50. https://izlik.org/JA93GG55HJ.
JAMA 1.Pratono AH, Saputra RS, Pudjibudojo JK. The Social Capital and Firm Performance: Evident from Indonesia Small businesses. IJEFI. 2016;6:47–50.
MLA Pratono, Aluisius Hery, et al. “The Social Capital and Firm Performance: Evident from Indonesia Small Businesses”. International Journal of Economics and Financial Issues, vol. 6, no. 7, Oct. 2016, pp. 47-50, https://izlik.org/JA93GG55HJ.
Vancouver 1.Aluisius Hery Pratono, Ruswiati Surya Saputra, Jatie K. Pudjibudojo. The Social Capital and Firm Performance: Evident from Indonesia Small businesses. IJEFI [Internet]. 2016 Oct. 1;6(7):47-50. Available from: https://izlik.org/JA93GG55HJ