The Mechanisms of Formation of Demand in the High-Tech Products Market

Volume: 6 Number: 1 March 1, 2016
  • Elena Derunova
  • Alexandr Semenov
  • Olga Balash
  • Anna Firsova
International Journal of Economics and Financial Issues Cover
International Journal of Economics and Financial Issues
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The Mechanisms of Formation of Demand in the High-Tech Products Market

Abstract

Currently, high technologies are a key factor and catalyst for technological modernization of the Russian economy. Effective management and development of high technologies market is the key to the transition from commodity to high-tech development. The article considers the factors influencing the dynamics of the demand for high technologies in the light of scientific and technical progress. The indicators of competitiveness of high technologies on Russian and foreign markets is studied, developed approaches to generate demand for high technologies and conceptual model of sales management of innovation technology products. Scorecard to build a matrix of decision making in marketing is justified and generated sales management mechanisms of high technologies on the market high-tech products and presents practical advice on creating demand for high technologies in the B2B market.

Keywords

Details

Primary Language

English

Subjects

-

Journal Section

-

Authors

Elena Derunova This is me

Alexandr Semenov This is me

Olga Balash This is me

Anna Firsova This is me

Publication Date

March 1, 2016

Submission Date

March 1, 2016

Acceptance Date

-

Published in Issue

Year 2016 Volume: 6 Number: 1

IZ

https://izlik.org/JA86FP59SS

Cite

RIS / Bibtex
APA
Derunova, E., Semenov, A., Balash, O., & Firsova, A. (2016). The Mechanisms of Formation of Demand in the High-Tech Products Market. International Journal of Economics and Financial Issues, 6(1), 96-102. https://izlik.org/JA86FP59SS
AMA
1.Derunova E, Semenov A, Balash O, Firsova A. The Mechanisms of Formation of Demand in the High-Tech Products Market. IJEFI. 2016;6(1):96-102. https://izlik.org/JA86FP59SS
Chicago
Derunova, Elena, Alexandr Semenov, Olga Balash, and Anna Firsova. 2016. “The Mechanisms of Formation of Demand in the High-Tech Products Market”. International Journal of Economics and Financial Issues 6 (1): 96-102. https://izlik.org/JA86FP59SS.
EndNote
Derunova E, Semenov A, Balash O, Firsova A (March 1, 2016) The Mechanisms of Formation of Demand in the High-Tech Products Market. International Journal of Economics and Financial Issues 6 1 96–102.
IEEE
[1]E. Derunova, A. Semenov, O. Balash, and A. Firsova, “The Mechanisms of Formation of Demand in the High-Tech Products Market”, IJEFI, vol. 6, no. 1, pp. 96–102, Mar. 2016, [Online]. Available: https://izlik.org/JA86FP59SS
ISNAD
Derunova, Elena - Semenov, Alexandr - Balash, Olga - Firsova, Anna. “The Mechanisms of Formation of Demand in the High-Tech Products Market”. International Journal of Economics and Financial Issues 6/1 (March 1, 2016): 96-102. https://izlik.org/JA86FP59SS.
JAMA
1.Derunova E, Semenov A, Balash O, Firsova A. The Mechanisms of Formation of Demand in the High-Tech Products Market. IJEFI. 2016;6:96–102.
MLA
Derunova, Elena, et al. “The Mechanisms of Formation of Demand in the High-Tech Products Market”. International Journal of Economics and Financial Issues, vol. 6, no. 1, Mar. 2016, pp. 96-102, https://izlik.org/JA86FP59SS.
Vancouver
1.Elena Derunova, Alexandr Semenov, Olga Balash, Anna Firsova. The Mechanisms of Formation of Demand in the High-Tech Products Market. IJEFI [Internet]. 2016 Mar. 1;6(1):96-102. Available from: https://izlik.org/JA86FP59SS