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The Formation of Marketing Strategy of the Higher Educational Institutions to Increase their Efficiency

Year 2016, Volume: 6 Issue: 2, 37 - 42, 01.04.2016

N. G. Cherkunova

Abstract

The article deals with the problems connected with the marketing strategy formation under the higher educational institutions functioning. There are considered the main preconditions to implement the full-scale marketing investigation into the educational institutions in the system of the higher professional education. The necessity to use the market analytics, based on the marketing studies of not only private, but also state educational institutions, is proved. In the course of study, using the analysis of historical data, the dynamics of number of educational institutions was studied, as well as the factors, that influence on its structure. The system of stages was formed; it provides the educational institution with an opportunity to form the optimal marketing strategy. The notions of operational efficiency of the institution and marketing strategy are shown interconnected. The possibility to increase the institution efficiency, by means of creation of strict marketing strategy, is analyzed.

Keywords

education marketing marketing strategy the efficiency of the higher educational institution

Year 2016, Volume: 6 Issue: 2, 37 - 42, 01.04.2016

N. G. Cherkunova

Abstract

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Details

Other ID JA98NB73AS
Journal Section Research Article
Authors

N. G. Cherkunova This is me

Publication Date April 1, 2016
Published in Issue Year 2016 Volume: 6 Issue: 2

Cite

APA Cherkunova, N. G. (2016). The Formation of Marketing Strategy of the Higher Educational Institutions to Increase their Efficiency. International Journal of Economics and Financial Issues, 6(2), 37-42.
AMA Cherkunova NG. The Formation of Marketing Strategy of the Higher Educational Institutions to Increase their Efficiency. IJEFI. April 2016;6(2):37-42.
Chicago Cherkunova, N. G. “The Formation of Marketing Strategy of the Higher Educational Institutions to Increase Their Efficiency”. International Journal of Economics and Financial Issues 6, no. 2 (April 2016): 37-42.
EndNote Cherkunova NG (April 1, 2016) The Formation of Marketing Strategy of the Higher Educational Institutions to Increase their Efficiency. International Journal of Economics and Financial Issues 6 2 37–42.
IEEE N. G. Cherkunova, “The Formation of Marketing Strategy of the Higher Educational Institutions to Increase their Efficiency”, IJEFI, vol. 6, no. 2, pp. 37–42, 2016.
ISNAD Cherkunova, N. G. “The Formation of Marketing Strategy of the Higher Educational Institutions to Increase Their Efficiency”. International Journal of Economics and Financial Issues 6/2 (April 2016), 37-42.
JAMA Cherkunova NG. The Formation of Marketing Strategy of the Higher Educational Institutions to Increase their Efficiency. IJEFI. 2016;6:37–42.
MLA Cherkunova, N. G. “The Formation of Marketing Strategy of the Higher Educational Institutions to Increase Their Efficiency”. International Journal of Economics and Financial Issues, vol. 6, no. 2, 2016, pp. 37-42.
Vancouver Cherkunova NG. The Formation of Marketing Strategy of the Higher Educational Institutions to Increase their Efficiency. IJEFI. 2016;6(2):37-42.