The Social Capital and Firm Performance: Evident from Indonesia Small businesses

Aluisius Hery Pratono; Ruswiati Surya Saputra; Jatie K. Pudjibudojo

The Social Capital and Firm Performance: Evident from Indonesia Small businesses

Year 2016, Volume: 6 Issue: 7, 47 - 50, 01.10.2016

Aluisius Hery Pratono Ruswiati Surya Saputra Jatie K. Pudjibudojo

Abstract

This study aims to contribute to the social capital theory through examining the direct impact of social capital and moderating impact of marketing capability on firm performance. This study proposes a structural equation model and tests the hypothesis through generalized structured component analysis (Gesca) with random survey on small medium enterprises in Indonesia. The approach allows to analysis the ellement of social capital: network, trust and cognitive as well as the ellements of marketing capability: pricing capability, product development, and marketing communication. The result indicates the social capital and marketing capability provide complementary effect to the firm performance.

Keywords

social capital, firm performance, marketing capability

Year 2016, Volume: 6 Issue: 7, 47 - 50, 01.10.2016

Aluisius Hery Pratono Ruswiati Surya Saputra Jatie K. Pudjibudojo

Abstract

There are 0 citations in total.

Details

Other ID	JA73ZK95BS
Journal Section	Research Article
Authors	Aluisius Hery Pratono This is me Ruswiati Surya Saputra This is me Jatie K. Pudjibudojo This is me
Publication Date	October 1, 2016
Published in Issue	Year 2016 Volume: 6 Issue: 7

Cite

APA	Pratono, A. H., Saputra, R. S., & Pudjibudojo, J. K. (2016). The Social Capital and Firm Performance: Evident from Indonesia Small businesses. International Journal of Economics and Financial Issues, 6(7), 47-50.
AMA	Pratono AH, Saputra RS, Pudjibudojo JK. The Social Capital and Firm Performance: Evident from Indonesia Small businesses. IJEFI. October 2016;6(7):47-50.
Chicago	Pratono, Aluisius Hery, Ruswiati Surya Saputra, and Jatie K. Pudjibudojo. “The Social Capital and Firm Performance: Evident from Indonesia Small Businesses”. International Journal of Economics and Financial Issues 6, no. 7 (October 2016): 47-50.
EndNote	Pratono AH, Saputra RS, Pudjibudojo JK (October 1, 2016) The Social Capital and Firm Performance: Evident from Indonesia Small businesses. International Journal of Economics and Financial Issues 6 7 47–50.
IEEE	A. H. Pratono, R. S. Saputra, and J. K. Pudjibudojo, “The Social Capital and Firm Performance: Evident from Indonesia Small businesses”, IJEFI, vol. 6, no. 7, pp. 47–50, 2016.
ISNAD	Pratono, Aluisius Hery et al. “The Social Capital and Firm Performance: Evident from Indonesia Small Businesses”. International Journal of Economics and Financial Issues 6/7 (October 2016), 47-50.
JAMA	Pratono AH, Saputra RS, Pudjibudojo JK. The Social Capital and Firm Performance: Evident from Indonesia Small businesses. IJEFI. 2016;6:47–50.
MLA	Pratono, Aluisius Hery et al. “The Social Capital and Firm Performance: Evident from Indonesia Small Businesses”. International Journal of Economics and Financial Issues, vol. 6, no. 7, 2016, pp. 47-50.
Vancouver	Pratono AH, Saputra RS, Pudjibudojo JK. The Social Capital and Firm Performance: Evident from Indonesia Small businesses. IJEFI. 2016;6(7):47-50.