The Mechanisms of Formation of Demand in the High-Tech Products Market

Elena Derunova; Alexandr Semenov; Olga Balash; Anna Firsova

The Mechanisms of Formation of Demand in the High-Tech Products Market

Year 2016, Volume: 6 Issue: 1, 96 - 102, 01.03.2016

Elena Derunova Alexandr Semenov Olga Balash Anna Firsova

Abstract

Currently, high technologies are a key factor and catalyst for technological modernization of the Russian economy. Effective management and development of high technologies market is the key to the transition from commodity to high-tech development. The article considers the factors influencing the dynamics of the demand for high technologies in the light of scientific and technical progress. The indicators of competitiveness of high technologies on Russian and foreign markets is studied, developed approaches to generate demand for high technologies and conceptual model of sales management of innovation technology products. Scorecard to build a matrix of decision making in marketing is justified and generated sales management mechanisms of high technologies on the market high-tech products and presents practical advice on creating demand for high technologies in the B2B market.

Keywords

high technology, high-tech product, marketing of high technologies, innovation, consumer behavior, formation of demand, economic growth

Year 2016, Volume: 6 Issue: 1, 96 - 102, 01.03.2016

Elena Derunova Alexandr Semenov Olga Balash Anna Firsova

Abstract

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Details

Other ID	JA54HD29DU
Journal Section	Research Article
Authors	Elena Derunova This is me Alexandr Semenov This is me Olga Balash This is me Anna Firsova This is me
Publication Date	March 1, 2016
Published in Issue	Year 2016 Volume: 6 Issue: 1

Cite

APA	Derunova, E., Semenov, A., Balash, O., Firsova, A. (2016). The Mechanisms of Formation of Demand in the High-Tech Products Market. International Journal of Economics and Financial Issues, 6(1), 96-102.
AMA	Derunova E, Semenov A, Balash O, Firsova A. The Mechanisms of Formation of Demand in the High-Tech Products Market. IJEFI. March 2016;6(1):96-102.
Chicago	Derunova, Elena, Alexandr Semenov, Olga Balash, and Anna Firsova. “The Mechanisms of Formation of Demand in the High-Tech Products Market”. International Journal of Economics and Financial Issues 6, no. 1 (March 2016): 96-102.
EndNote	Derunova E, Semenov A, Balash O, Firsova A (March 1, 2016) The Mechanisms of Formation of Demand in the High-Tech Products Market. International Journal of Economics and Financial Issues 6 1 96–102.
IEEE	E. Derunova, A. Semenov, O. Balash, and A. Firsova, “The Mechanisms of Formation of Demand in the High-Tech Products Market”, IJEFI, vol. 6, no. 1, pp. 96–102, 2016.
ISNAD	Derunova, Elena et al. “The Mechanisms of Formation of Demand in the High-Tech Products Market”. International Journal of Economics and Financial Issues 6/1 (March 2016), 96-102.
JAMA	Derunova E, Semenov A, Balash O, Firsova A. The Mechanisms of Formation of Demand in the High-Tech Products Market. IJEFI. 2016;6:96–102.
MLA	Derunova, Elena et al. “The Mechanisms of Formation of Demand in the High-Tech Products Market”. International Journal of Economics and Financial Issues, vol. 6, no. 1, 2016, pp. 96-102.
Vancouver	Derunova E, Semenov A, Balash O, Firsova A. The Mechanisms of Formation of Demand in the High-Tech Products Market. IJEFI. 2016;6(1):96-102.