THE USAGE OF MULTIPLE-CRITERIA DECISION MAKING TECHNIQUES ON PROFITABILITY AND EFFICIENCY: AN APPLICATION OF PROMETHEE

Abstract

Multiple-criteria Decision Making (MCDM) deals with decision making situations where the decision maker has different contrary objectives. It is difficult to make an optimal choice among the alternatives. A number of methods have been improved in order to solve such problems in recent years. PROMETHEE is one of the most recent MCDM methods and has successfully applied in many fields. In this paper, the original finance data are obtained through financial statements for the year 2009, 2010 and 2011. According the availibility of data, we included 8 tourism companies. Promethee method applied to the obtained data set. We compute the eight criteria annual performances for each firm for the financial years 2009, 2010, 2011. The data were analyzed by Visual Promethee Academic. The paper evaluates the profitability and efficiency of the tourism companies.

Keywords

• Multiple-criteria Decision Making, PROMETHEE, Decision Making

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