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CONSUMER OPINIONS ABOUT PRINT AND ON-LINE PAY CONTENTS ACCORDING TO PRIMARY RESEARCH RESULTS

Year 2014, Volume: 6 Issue: 2, 12 - 19, 01.12.2014

Katalin Jäckel Mónika Fodor Ágnes Csiszárik-kocsir András Medve

Abstract

In this paper we present the sub results of a primer research project process. The
main objective of survey was to explore the effect of the digitalization onto the
media consumption habits, with a strange look onto the print and the on-line pay
contents. During the research we applied qualitative and quantitative methods. We
analysed the most important changes of the media consumption preferences with
the help of expert interviews and consumers surveys taking the influencing role of
the international trends onto consideration. Based on the results of the research
can be characterised the main target groups of on-line pay contents and the print
mediums.

Keywords

digitalization media consumption habits qualitative quantitative research

References

  • http://www.ejc.net/media_landscape/article/germany/
  • http://www.emarketer.com/RecentArticles.aspx Worlnewspaperweek.org: 2011.10.19.
  • http://www.nationmaster.com/country/ks-korea-south/med-media Nationmaster.com: 2011.10.23. 14:30

Year 2014, Volume: 6 Issue: 2, 12 - 19, 01.12.2014

Katalin Jäckel Mónika Fodor Ágnes Csiszárik-kocsir András Medve

Abstract

References

  • http://www.ejc.net/media_landscape/article/germany/
  • http://www.emarketer.com/RecentArticles.aspx Worlnewspaperweek.org: 2011.10.19.
  • http://www.nationmaster.com/country/ks-korea-south/med-media Nationmaster.com: 2011.10.23. 14:30
There are 3 citations in total.

Details

Other ID JA55CF36ZH
Journal Section Articles
Authors

Katalin Jäckel This is me

Mónika Fodor This is me

Ágnes Csiszárik-kocsir This is me

András Medve This is me

Publication Date December 1, 2014
Published in Issue Year 2014 Volume: 6 Issue: 2

Cite

APA Jäckel, K., Fodor, M., Csiszárik-kocsir, Á., Medve, A. (2014). CONSUMER OPINIONS ABOUT PRINT AND ON-LINE PAY CONTENTS ACCORDING TO PRIMARY RESEARCH RESULTS. International Journal of Economics and Finance Studies, 6(2), 12-19.
AMA Jäckel K, Fodor M, Csiszárik-kocsir Á, Medve A. CONSUMER OPINIONS ABOUT PRINT AND ON-LINE PAY CONTENTS ACCORDING TO PRIMARY RESEARCH RESULTS. IJEFS. December 2014;6(2):12-19.
Chicago Jäckel, Katalin, Mónika Fodor, Ágnes Csiszárik-kocsir, and András Medve. “CONSUMER OPINIONS ABOUT PRINT AND ON-LINE PAY CONTENTS ACCORDING TO PRIMARY RESEARCH RESULTS”. International Journal of Economics and Finance Studies 6, no. 2 (December 2014): 12-19.
EndNote Jäckel K, Fodor M, Csiszárik-kocsir Á, Medve A (December 1, 2014) CONSUMER OPINIONS ABOUT PRINT AND ON-LINE PAY CONTENTS ACCORDING TO PRIMARY RESEARCH RESULTS. International Journal of Economics and Finance Studies 6 2 12–19.
IEEE K. Jäckel, M. Fodor, Á. Csiszárik-kocsir, and A. Medve, “CONSUMER OPINIONS ABOUT PRINT AND ON-LINE PAY CONTENTS ACCORDING TO PRIMARY RESEARCH RESULTS”, IJEFS, vol. 6, no. 2, pp. 12–19, 2014.
ISNAD Jäckel, Katalin et al. “CONSUMER OPINIONS ABOUT PRINT AND ON-LINE PAY CONTENTS ACCORDING TO PRIMARY RESEARCH RESULTS”. International Journal of Economics and Finance Studies 6/2 (December 2014), 12-19.
JAMA Jäckel K, Fodor M, Csiszárik-kocsir Á, Medve A. CONSUMER OPINIONS ABOUT PRINT AND ON-LINE PAY CONTENTS ACCORDING TO PRIMARY RESEARCH RESULTS. IJEFS. 2014;6:12–19.
MLA Jäckel, Katalin et al. “CONSUMER OPINIONS ABOUT PRINT AND ON-LINE PAY CONTENTS ACCORDING TO PRIMARY RESEARCH RESULTS”. International Journal of Economics and Finance Studies, vol. 6, no. 2, 2014, pp. 12-19.
Vancouver Jäckel K, Fodor M, Csiszárik-kocsir Á, Medve A. CONSUMER OPINIONS ABOUT PRINT AND ON-LINE PAY CONTENTS ACCORDING TO PRIMARY RESEARCH RESULTS. IJEFS. 2014;6(2):12-9.