Evaluation of the Effects of Franchising Associations on Franchising Decisions of Companies in Turkey

Year 2016, Volume: 6 Issue: 2, 1201 - 1226, 01.12.2016

Gökçe Arıcı İlkay Karaduman

Abstract

In the study, it is examined the effect of International Franchising Association (UFRAD) on tbe decision making process of franchisee companies. A survey has been carried out on franchisee companies, after the survey interview, results are discussed and presented. Franchising offers a useful way to entrepreneurs to start a new business. Operating franchising, franchisor has a trademark and the franchisee sells products under the name of the franchisers areas of advertising, training, management and the benefit as a whole package of 1itera discounts. To be successful at work without experience in training people and work for managing continuous assistance Franchising is the best approach because it is a form of giving a license from the elements

Keywords

Franchising, Franchising Decisions, Franchising Associations

References

• Alon, M. (2006). Service franchising:
• A global perspective. Service Franchising: A Global Perspective. http://doi.org/10.1007/0-387-28256-4
• Anwar, S. T. (2011). Franchising:
• Category Issues, Changing Dynamics and Competitiveness. International Journal of Commerce and Management, 21(3), 241–255. http://doi.org/10.1108/105692111111
• Asarpota, J. (2014). Global
• Franchising Operational Issues. Procedia - Social and Behavioral Sciences, 130, 193–203. http://doi.org/10.1016/j.sbspro.2014.0 024 Scheffea,b 1 4363 36 7160 36 7747 Sig. 000 .589
• A global perspective. Service Franchising: A Global Perspective. http://doi.org/10.1007/0-387-28256-4
• Anwar, S. T. (2011). Franchising:
• Category Issues, Changing Dynamics and Competitiveness. International Journal of Commerce and Management, 21(3), 241–255. http://doi.org/10.1108/105692111111
• Asarpota, J. (2014). Global
• Franchising Operational Issues. Procedia - Social and Behavioral Sciences, 130, 193–203. http://doi.org/10.1016/j.sbspro.2014.0 024
• Baena, V. (2009). Modeling Global
• Franchising in Emerging Markets: An Entry Mode Analysis. Journal of East-West Business, 15(3), 164–188. http://doi.org/10.1080/106698609034
• Cebeci, R. (2005). “Franchising
• Rehberi”. Ankara :KOSGEB Girişimciliği Destekleme Merkezi Yayınları Combs, J. G., Michael, S. C., & Castrogiovanni, G. J. (2004).
• Franchising: A review and avenues to greater theoretical diversity. Journal of Management. http://doi.org/10.1016/j.jm.2004.06.0
• Dant, R. P., Gr??nhagen, M., & Windsperger, J. (2011). Franchising
• Research Frontiers for the Twenty- First Century. Journal of Retailing, (3), 253–268. http://doi.org/10.1016/j.jretai.2011.08 002
• De Castro, L. M., Mota, J., & Marnoto, S. (2009). Toward a relational perspective of franchising chains. Service Business, 3(1), 15–30. http://doi.org/10.1007/s11628-008- 6
• Doherty, A. M. (2009). Market and partner selection processes in international retail franchising.
• Journal of Business Research, 62(5), –534. http://doi.org/10.1016/j.jbusres.2008. 011
• Doherty, A. M., & Quinn, B. (1999).
• International retail franchising: an agency theory perspective. International Journal of Retail & Distribution Management, 27(6), –237. http://doi.org/10.1108/095905599102
• Elango, B., & Fried, V. H. (1997).
• Franchising research : A literature review and synthesis. Journal of Small Business Management, 35(3), –81. Hoffman, R. C., & Preble, J. F. (2004). Global franchising: current status and future challenges. Journal of Services Marketing, 18(2), 101– http://doi.org/10.1108/088760404105
• Inma, C. (2005). Purposeful franchising: Re-thinking of the franchising rationale. Singapore
• Management Review, 27(1), 27–48. Knight, R. M. (1986). Franchising from the Franchisor and Franchisee
• Points of View. Journal of Small Business Management, 24(3), 8–15. Retrieved from http://search.ebscohost.com/login.asp x?direct=true&db=buh&AN=526517 &site=ehost-live
• Lafontaine, F. (1992). Agency Theory and Franchising: Some Empirical
• Results. The RAND Journal of Economics, 23(2), 263–283. http://doi.org/10.2307/2555988 Madanoglu, M., Lee, K., &
• Castrogiovanni, G. J. (2011).
• Franchising and firm financial performance among U.S. restaurants. Journal of Retailing, 87(3), 406–417. http://doi.org/10.1016/j.jretai.2011.02 003
• Martin, R. E. (1988). Franchising and Risk Management. The American
• Economic Review, 78(5), 954–968. http://doi.org/10.2307/1807159
• Ögdüm, Ç. (1994). “Bir İşletmecilik
• Sistemi Olarak Franchise İlişkisinin İncelenmesi”, İstanbul: İ.Ü. Yayınlanmamıs Yüksek Lisans Tezi. Öztürk, P. (1998). “Franchising ve Perakende Ticaret”, Ankara: Ekonomik Forum.
• Quinn, B., & Alexander, N. (2002).
• International retail franchising: a conceptual framework. International Journal of Retail & Distribution Management, 30(5), 264–276. http://doi.org/10.1108/095905502104
• Salar, M., & Salar, O. (2014).
• Determining Pros and Cons of Franchising by Using Swot Analysis. Procedia - Social and Behavioral Sciences, 122, 515–519. http://doi.org/10.1016/j.sbspro.2014.0 1385
• Sashi, C. M., & Karuppur, D. P. (2002). Franchising in global markets: towards a conceptual framework. International Marketing Review, 19(5), 499–524. http://doi.org/10.1108/026513302104
• Shane, S. a., & Hoy, F. (1996).
• Franchising: A gateway to cooperative entrepreneurship. Journal of Business Venturing, 11(96), 325– http://doi.org/10.1016/0883- (96)00059-6
• Tracey, P., & Jarvis, O. (2007).
• Toward a theory of social venture franchising. Entrepreneurship: Theory and Practice, 31(5), 667–685. Baena, V. (2009). Modeling Global
• Franchising in Emerging Markets: An Entry Mode Analysis. Journal of East-West Business, 15(3), 164–188. http://doi.org/10.1080/106698609034
• Cebeci, R. (2005). “Franchising
• Rehberi”. Ankara :KOSGEB Girişimciliği Destekleme Merkezi Yayınları Combs, J. G., Michael, S. C., & Castrogiovanni, G. J. (2004).
• Franchising: A review and avenues to greater theoretical diversity. Journal of Management. http://doi.org/10.1016/j.jm.2004.06.0
• Dant, R. P., Gr??nhagen, M., & Windsperger, J. (2011). Franchising
• Research Frontiers for the Twenty- First Century. Journal of Retailing, (3), 253–268. http://doi.org/10.1016/j.jretai.2011.08 002
• De Castro, L. M., Mota, J., & Marnoto, S. (2009). Toward a relational perspective of franchising chains. Service Business, 3(1), 15–30. http://doi.org/10.1007/s11628-008- 6
• Doherty, A. M. (2009). Market and partner selection processes in international retail franchising.
• Journal of Business Research, 62(5), –534. http://doi.org/10.1016/j.jbusres.2008. 011
• Doherty, A. M., & Quinn, B. (1999).
• International retail franchising: an agency theory perspective. International Journal of Retail & Distribution Management, 27(6), –237. http://doi.org/10.1108/095905599102
• Elango, B., & Fried, V. H. (1997).
• Franchising research : A literature review and synthesis. Journal of Small Business Management, 35(3), –81. Hoffman, R. C., & Preble, J. F. (2004). Global franchising: current status and future challenges. Journal of Services Marketing, 18(2), 101– http://doi.org/10.1108/088760404105
• Inma, C. (2005). Purposeful franchising: Re-thinking of the franchising rationale. Singapore
• Management Review, 27(1), 27–48. Knight, R. M. (1986). Franchising from the Franchisor and Franchisee
• Points of View. Journal of Small Business Management, 24(3), 8–15. Retrieved from http://search.ebscohost.com/login.asp x?direct=true&db=buh&AN=526517 &site=ehost-live
• Lafontaine, F. (1992). Agency Theory and Franchising: Some Empirical
• Results. The RAND Journal of Economics, 23(2), 263–283. http://doi.org/10.2307/2555988 Madanoglu, M., Lee, K., &
• Castrogiovanni, G. J. (2011).
• Franchising and firm financial performance among U.S. restaurants. Journal of Retailing, 87(3), 406–417. http://doi.org/10.1016/j.jretai.2011.02 003
• Martin, R. E. (1988). Franchising and Risk Management. The American
• Economic Review, 78(5), 954–968. http://doi.org/10.2307/1807159
• Ögdüm, Ç. (1994). “Bir İşletmecilik
• Sistemi Olarak Franchise İlişkisinin İncelenmesi”, İstanbul: İ.Ü. Yayınlanmamıs Yüksek Lisans Tezi. Öztürk, P. (1998). “Franchising ve Perakende Ticaret”, Ankara: Ekonomik Forum.
• Quinn, B., & Alexander, N. (2002).
• International retail franchising: a conceptual framework. International Journal of Retail & Distribution Management, 30(5), 264–276. http://doi.org/10.1108/095905502104
• Salar, M., & Salar, O. (2014).
• Determining Pros and Cons of Franchising by Using Swot Analysis. Procedia - Social and Behavioral Sciences, 122, 515–519. http://doi.org/10.1016/j.sbspro.2014.0 1385
• Sashi, C. M., & Karuppur, D. P. (2002). Franchising in global markets: towards a conceptual framework. International Marketing Review, 19(5), 499–524. http://doi.org/10.1108/026513302104
• Shane, S. a., & Hoy, F. (1996).
• Franchising: A gateway to cooperative entrepreneurship. Journal of Business Venturing, 11(96), 325– http://doi.org/10.1016/0883- (96)00059-6
• Tracey, P., & Jarvis, O. (2007).
• Toward a theory of social venture franchising. Entrepreneurship: Theory and Practice, 31(5), 667–685. http://doi.org/10.1111/j.1540- 2007.00194.x
• Ulaş, E. (1999). “ Franchising
• Sistemi”. Ankara: Nobel Yayın Dağıtım. Wulff, E. B. (2005). International
• Franchising. The International Lawyer. http://doi.org/10.2307/40707976
• Yorke, M. (1993). Quality assurance for higher education franchising.
• Higher Education, 26(2), 167–182. http://doi.org/10.1007/BF01406950 Yüksel, Ü. (2004). Hizmet
• Pazarlaması. İstanbul: Beta Basım Yayın. World Franchise Council Web Site, http://www.worldfranchisecouncil.net / 21.03.2016