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Tourism Destinations and Brand Image Research

Year 2021, Volume: 5 Issue: 2, 68 - 76, 29.12.2021

Abstract

ABSTRACT
Tourism has a strong influence on the economies of tourist receiving countries. Especially some developing countries depend on tourism revenues as a major source of income. For this reason, while destinations put a lot of effort to attract more tourists and increase tourism revenue, the competition among these destinations increase day by day. Positive image for a destination is important to attract more tourists and generate foreign income. A distorted negative image of a country will lead the decrease in tourist numbers and increase marketing expenses to restore the image. Therefore, the research on tourism destination image is vital for tourist receiving countries. Being one of the most tourist receiving countries in Europe, Turkey is perceived as an inexpensive destination for sea, sun and sand tourism. Tourism planners need more insight into Turkey’s brand image in order to implement strategies to restore its image. This study aims to review the destination branding literature and provide recommendations on the possible research topics in this area of research. 

References

  • American Marketing Association (2017) retrieved from https://www.ama.org/the-definition-of-marketing-what-is-marketing/ (last accessed Jan 28,2021).
  • Andreu, L., Bigné, J. E., & Cooper, C. (2001). Projected and perceived image of Spain as a tourist destination for British travelers. Journal of Travel & Tourism Marketing, 9(4), 47-67.
  • Alrawadieh, Z., Dincer, M. Z., Dincer, F. I., & Mammadova, P. (2018). Understanding destination image from the perspective of Western travel bloggers: the case of Istanbul. International Journal of Culture, Tourism and Hospitality Research.
  • Atadil, H. A., Sirakaya-Turk, E., & Altintas, V. (2017). An analysis of destination image for emerging markets of Turkey. Journal of vacation marketing, 23(1), 37-54.
  • Baloglu, S. (2001). Image variations of turkey by familiarity index: Informational and experiential dimensions. Tourism Management, 22(2), 127-133.
  • Baloglu, S., & Mangaloglu, M. (2001). Tourism destination images of Turkey, Egypt, Greece, and Italy as perceived by US-based tour operators and travel agents. Tourism Management, 22(1), 1-9
  • Baloglu, S., & Uysal, M. (1996). Market segments of push and pull motivations: A canonical correlation approach. International Journal of Contemporary Hospitality Management, 8(3), 32-38.
  • Basfirinci, C. (2013). Effect of brand origin on brand personality perceptions: an empirical analysis from Turkey. Asia Pacific Journal of Marketing and Logistics.25(4), 539-560.
  • Beerli, A., & Martin, J. D. (2004). Tourists' characteristics and the perceived image of tourist destinations: A quantitative analysis--a case study of lanzarote, spain. Tourism Management, 25(5), 623-636.
  • Bical, A., & Ozturk, M. C. (2021). Projected Image of Turkey in Travel Blogs. Journal of Tourism Leisure and Hospitality, 3(1), 5-17.
  • Bilim, Y., & Bilim, M. B. (2014). Does a destination have personality? Personality and image issues of a destination. Athens Journal of tourism, 1(2), 121-134.
  • Brand (n.d.). In Merriam Webster Dictionary online. Retrieved from http://www.merriam-webster.com/dictionary/brand Chen, J. S., & Hsu, C. H. C. (2000). Measurement of Korean tourists’ perceived images of overseas destinations. Journal of Travel Research, 38(4), 411
  • Choi, S., Lehto, X. Y., & Morrison, A. M. (2007). Destination image representation on the web: Content analysis of Macau travel related websites. Tourism Management, 28(1), 118-129.
  • Dirsehan, T., & Kurtuluş, S. (2018). Measuring brand image using a cognitive approach: Representing brands as a network in the Turkish airline industry. Journal of Air Transport Management, 67, 85-93.
  • Dönmez, Y., & Türkmen, F. (2018). The relation between the landscape design and brand image in purchase preferences of tourists: The case of Safranbolu and Nevşehir, in Turkey. Applied Ecology and Environmental Research, 16(1), 629-643.
  • Echtner, C. M., & Ritchie, J. R. (1993). The measurement of destination image: An empirical assessment. Journal of Travel Research, 31(4), 3.
  • Farina, İ. A., & Arslan, B. (2016). Managing country brand image: A content analysis of the UK newspapers on the image of Turkey. Pazarlama ve Pazarlama Araştırmaları Dergisi, 9(17), 65-86.
  • Govers, R., & Go, F. M. (2005). Projected destination image online: Website content analysis of pictures and text. Information Technology &# 38; Tourism, 7(2), 73-89.
  • Govers, R., & Go, F. (2009). Case the Netherlands: Perceived Image Research. In R. Govers & F. Go (Eds.), Place branding: Glocal, virtual and physical identities, constructed, imagined and experienced, (pp 196-207). New York, NY: Palgrave Macmillan.
  • Govers, R., & Go, F. (2009). Signature Case Dubai: Perceived Image Research. In R. Govers & F. Go (Eds.), Place branding: Glocal, virtual and physical identities, constructed, imagined and experienced (pp 208-242). New York, NY: Palgrave Macmillan.
  • Jani, D., & Hwang, Y. H. (2011). User-generated destination image through weblogs: A comparison of pre-and post-visit images. Asia Pacific Journal of Tourism Research, 16(3), 339-356.
  • Kladou, S., & Mavragani, E. (2015). Assessing destination image: An online marketing approach and the case of TripAdvisor. Journal of Destination Marketing & Management, 4(3), 187-193. Kolb, B. M. (2006). Tourism Marketing for Cities and Towns Using Branding and Events to Attract Tourists. Butterworth-Heinemann, Oxford.
  • Koç, E., Nart, S., & Baş, O. (2017). The Influence Of Country Of Origin On Brand Image And Brand Attitudes: An Empirical Study On Turkey. Journal of Business Science (JOBS), 5(2), 89-103.
  • Leisen, B. (2001). Image segmentation: The case of a tourism destination. Journal of Services Marketing, 15(1), 49-66. Merriam-Webster. (n.d.). Brand. In Merriam-Webster.com dictionary. Retrieved January 28, 2021, from https://www.merriam-webster.com/dictionary/brand
  • Morgan, N.J., Pritchard, A. and Pride, R. (2002) in Morgan, N.J., Pritchard, A. and Pride, R. (Eds), Destination Branding, Butterworth-Heinemann, Oxford.
  • Nas. A. (2017). Branding and national identity: the analysis of “Turkey: discover the potential” campaign. Bilig, 83, 201-224. Online Etymology Dictionary. (n.d.). Brand. In Online Etymology Dictionary. Retrieved January 28, 2021, from https://www.etymonline.com/search?q=brand
  • Sahin, S., & Baloglu, S. (2011). Brand personality and destination image of Istanbul. Anatolia–An International Journal of Tourism and Hospitality Research, 22(01), 69-88.
  • Sönmez, S., & Sirakaya, E. (2002). A distorted destination image? the case of turkey. Journal of Travel Research, 41(2), 185. Tasci, A. D. A., Gartner, W. C., & Cavusgil, S. T. (2007). Measurement of destination brand bias using a quasi-experimental design. Tourism Management, 28(6), 1529-1540.
  • Torlak, O., Ozkara, B. Y., Tiltay, M. A., Cengiz, H., & Dulger, M. F. (2014). The effect of electronic word of mouth on brand image and purchase intention: An application concerning cell phone brands for youth consumers in Turkey. Journal of Marketing Development and Competitiveness, 8(2), 61.
  • Wenger, A. (2008). Analysis of travel bloggers' characteristics and their communication about austria as a tourism destination. Journal of Vacation Marketing, 14(2), 169.
Year 2021, Volume: 5 Issue: 2, 68 - 76, 29.12.2021

Abstract

References

  • American Marketing Association (2017) retrieved from https://www.ama.org/the-definition-of-marketing-what-is-marketing/ (last accessed Jan 28,2021).
  • Andreu, L., Bigné, J. E., & Cooper, C. (2001). Projected and perceived image of Spain as a tourist destination for British travelers. Journal of Travel & Tourism Marketing, 9(4), 47-67.
  • Alrawadieh, Z., Dincer, M. Z., Dincer, F. I., & Mammadova, P. (2018). Understanding destination image from the perspective of Western travel bloggers: the case of Istanbul. International Journal of Culture, Tourism and Hospitality Research.
  • Atadil, H. A., Sirakaya-Turk, E., & Altintas, V. (2017). An analysis of destination image for emerging markets of Turkey. Journal of vacation marketing, 23(1), 37-54.
  • Baloglu, S. (2001). Image variations of turkey by familiarity index: Informational and experiential dimensions. Tourism Management, 22(2), 127-133.
  • Baloglu, S., & Mangaloglu, M. (2001). Tourism destination images of Turkey, Egypt, Greece, and Italy as perceived by US-based tour operators and travel agents. Tourism Management, 22(1), 1-9
  • Baloglu, S., & Uysal, M. (1996). Market segments of push and pull motivations: A canonical correlation approach. International Journal of Contemporary Hospitality Management, 8(3), 32-38.
  • Basfirinci, C. (2013). Effect of brand origin on brand personality perceptions: an empirical analysis from Turkey. Asia Pacific Journal of Marketing and Logistics.25(4), 539-560.
  • Beerli, A., & Martin, J. D. (2004). Tourists' characteristics and the perceived image of tourist destinations: A quantitative analysis--a case study of lanzarote, spain. Tourism Management, 25(5), 623-636.
  • Bical, A., & Ozturk, M. C. (2021). Projected Image of Turkey in Travel Blogs. Journal of Tourism Leisure and Hospitality, 3(1), 5-17.
  • Bilim, Y., & Bilim, M. B. (2014). Does a destination have personality? Personality and image issues of a destination. Athens Journal of tourism, 1(2), 121-134.
  • Brand (n.d.). In Merriam Webster Dictionary online. Retrieved from http://www.merriam-webster.com/dictionary/brand Chen, J. S., & Hsu, C. H. C. (2000). Measurement of Korean tourists’ perceived images of overseas destinations. Journal of Travel Research, 38(4), 411
  • Choi, S., Lehto, X. Y., & Morrison, A. M. (2007). Destination image representation on the web: Content analysis of Macau travel related websites. Tourism Management, 28(1), 118-129.
  • Dirsehan, T., & Kurtuluş, S. (2018). Measuring brand image using a cognitive approach: Representing brands as a network in the Turkish airline industry. Journal of Air Transport Management, 67, 85-93.
  • Dönmez, Y., & Türkmen, F. (2018). The relation between the landscape design and brand image in purchase preferences of tourists: The case of Safranbolu and Nevşehir, in Turkey. Applied Ecology and Environmental Research, 16(1), 629-643.
  • Echtner, C. M., & Ritchie, J. R. (1993). The measurement of destination image: An empirical assessment. Journal of Travel Research, 31(4), 3.
  • Farina, İ. A., & Arslan, B. (2016). Managing country brand image: A content analysis of the UK newspapers on the image of Turkey. Pazarlama ve Pazarlama Araştırmaları Dergisi, 9(17), 65-86.
  • Govers, R., & Go, F. M. (2005). Projected destination image online: Website content analysis of pictures and text. Information Technology &# 38; Tourism, 7(2), 73-89.
  • Govers, R., & Go, F. (2009). Case the Netherlands: Perceived Image Research. In R. Govers & F. Go (Eds.), Place branding: Glocal, virtual and physical identities, constructed, imagined and experienced, (pp 196-207). New York, NY: Palgrave Macmillan.
  • Govers, R., & Go, F. (2009). Signature Case Dubai: Perceived Image Research. In R. Govers & F. Go (Eds.), Place branding: Glocal, virtual and physical identities, constructed, imagined and experienced (pp 208-242). New York, NY: Palgrave Macmillan.
  • Jani, D., & Hwang, Y. H. (2011). User-generated destination image through weblogs: A comparison of pre-and post-visit images. Asia Pacific Journal of Tourism Research, 16(3), 339-356.
  • Kladou, S., & Mavragani, E. (2015). Assessing destination image: An online marketing approach and the case of TripAdvisor. Journal of Destination Marketing & Management, 4(3), 187-193. Kolb, B. M. (2006). Tourism Marketing for Cities and Towns Using Branding and Events to Attract Tourists. Butterworth-Heinemann, Oxford.
  • Koç, E., Nart, S., & Baş, O. (2017). The Influence Of Country Of Origin On Brand Image And Brand Attitudes: An Empirical Study On Turkey. Journal of Business Science (JOBS), 5(2), 89-103.
  • Leisen, B. (2001). Image segmentation: The case of a tourism destination. Journal of Services Marketing, 15(1), 49-66. Merriam-Webster. (n.d.). Brand. In Merriam-Webster.com dictionary. Retrieved January 28, 2021, from https://www.merriam-webster.com/dictionary/brand
  • Morgan, N.J., Pritchard, A. and Pride, R. (2002) in Morgan, N.J., Pritchard, A. and Pride, R. (Eds), Destination Branding, Butterworth-Heinemann, Oxford.
  • Nas. A. (2017). Branding and national identity: the analysis of “Turkey: discover the potential” campaign. Bilig, 83, 201-224. Online Etymology Dictionary. (n.d.). Brand. In Online Etymology Dictionary. Retrieved January 28, 2021, from https://www.etymonline.com/search?q=brand
  • Sahin, S., & Baloglu, S. (2011). Brand personality and destination image of Istanbul. Anatolia–An International Journal of Tourism and Hospitality Research, 22(01), 69-88.
  • Sönmez, S., & Sirakaya, E. (2002). A distorted destination image? the case of turkey. Journal of Travel Research, 41(2), 185. Tasci, A. D. A., Gartner, W. C., & Cavusgil, S. T. (2007). Measurement of destination brand bias using a quasi-experimental design. Tourism Management, 28(6), 1529-1540.
  • Torlak, O., Ozkara, B. Y., Tiltay, M. A., Cengiz, H., & Dulger, M. F. (2014). The effect of electronic word of mouth on brand image and purchase intention: An application concerning cell phone brands for youth consumers in Turkey. Journal of Marketing Development and Competitiveness, 8(2), 61.
  • Wenger, A. (2008). Analysis of travel bloggers' characteristics and their communication about austria as a tourism destination. Journal of Vacation Marketing, 14(2), 169.
There are 30 citations in total.

Details

Primary Language English
Subjects Tourism (Other)
Journal Section Articles
Authors

Güliz Coşkun 0000-0002-5200-6370

Publication Date December 29, 2021
Published in Issue Year 2021 Volume: 5 Issue: 2

Cite

APA Coşkun, G. (2021). Tourism Destinations and Brand Image Research. Uluslararası Global Turizm Araştırmaları Dergisi, 5(2), 68-76.
AMA Coşkun G. Tourism Destinations and Brand Image Research. IJGTR. December 2021;5(2):68-76.
Chicago Coşkun, Güliz. “Tourism Destinations and Brand Image Research”. Uluslararası Global Turizm Araştırmaları Dergisi 5, no. 2 (December 2021): 68-76.
EndNote Coşkun G (December 1, 2021) Tourism Destinations and Brand Image Research. Uluslararası Global Turizm Araştırmaları Dergisi 5 2 68–76.
IEEE G. Coşkun, “Tourism Destinations and Brand Image Research”, IJGTR, vol. 5, no. 2, pp. 68–76, 2021.
ISNAD Coşkun, Güliz. “Tourism Destinations and Brand Image Research”. Uluslararası Global Turizm Araştırmaları Dergisi 5/2 (December 2021), 68-76.
JAMA Coşkun G. Tourism Destinations and Brand Image Research. IJGTR. 2021;5:68–76.
MLA Coşkun, Güliz. “Tourism Destinations and Brand Image Research”. Uluslararası Global Turizm Araştırmaları Dergisi, vol. 5, no. 2, 2021, pp. 68-76.
Vancouver Coşkun G. Tourism Destinations and Brand Image Research. IJGTR. 2021;5(2):68-76.