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Year 2020, Volume: 6 Issue: 1, 10 - 17, 07.01.2020

Abstract

References

  • Altunisik, R., Coskun, R., Bayraktaroglu, S. And Lightning, E. (2017). Research Methods In Social Sciences-SPSS Applied. Sakarya: Sakarya Publishing. 9. Edition 144-147. Arthur, W. And Graziano, W. (1996). The Five-Factor Model, Conscientiousness And Driving Accident Involvement. Journal Of Personality, 64, 595–618. Ersoy, V., Guler, M. And Giritlioglu, H. (2008). Advertising And Promotion In Health Service Delivery. Turkish Medical Association Publications, Basak Typography Ltd. Sti. Ltd. Sti., Ankara. Horzum, M. B., Ayas, T. And Padir, M. A. (2017). Adaptation Of Big Five Personality Traits Scale To Turkish Culture. Sakarya University Journal Of Education, 7 (2), 398-408. Fleeson W., Malanos, A. B. And Achille, N. M. (2002). An Intraindividual Process Approach To The Relationship Between Extraversion And Positive Affect: Is Acting Extraverted As ‘‘Good’’ As Being Extraverted?. Journal Of Personality And Social Psychology, 83(6), 1409-1422. Goldberg, L. R. (1990). An Alternative" Description Of Personality": The Big-Five Factor Structure. Journal Of Personality And Social Psychology, 59(6), 1216. Graziano, W. G. And Tobin, R. M. (2009). Agreeableness. In M. R. Leary And R. H. Hoyle (Eds.) Handbook Of İndividual Differences İn Social Behavior. (Pp. 46-61). New York, NY: Guilford. Guler E. (2006). The Position Of Legal Dimension Of Advertisements Made For Goods And Services In Health Services In Turkey. Marmara University, Institute Of Health Sciences, Department Of Health Management. Master Thesis. Istanbul. Karafakioglu, M. (1998). Health Services Marketing. Istanbul University Faculty Of Business, Publication No: 271, Istanbul. Merdan, E. (2013). “Research The Relationship Between ‘Five Factor Personality Theory’ And Business Values: A Research In Banking”. Gumushane University Journal Of Social Sciences Electronic, Issue 7, 141-159. Mccrae, R. R. And Costa, P. T. (1987). Validation Of The Five-Factor Model Of Personality Across Instruments And Observers. Journal Of Personality And Social Psychology, 52(1), 81-90. Mccrae, R. R. And Costa Jr., P. T. (2008). The Five-Factor Theory Of Personality. In O. P. John, R. W. Robins And L. A. Pervin (Eds.). Handbook Of Personality: Theory And Research (3rd Ed., Pp. 159-181). New York: Guilford Press. Mccrae, R. R. And Sutin, A. R. (2009). Openness To Experience. In M. R. Leary And R. H. Hoyle (Eds.), Handbook Of Individual Differences In Social Behavior (Pp. 257–273). New York: Guilford. Ozguner, M. (2015). A Study On The Relationship Between Entrepreneurship Types And Personality Types. Route Educational And Social Science Journal, 2(1), 148-160 Temel, K. And Akinci, F. (2016). The Role Of Advertising And Social Media In Health Services Marketing. Hastane Oncesi Journal, 1 (2), 27-37. Tengilimoglu, D. (2000). Should Advertising Be Free In Health Services?. Management, Istanbul University Journal Of Institute Of Business Economics. Year 11, Issue 36, p.7-15. Tokat, B., Kara, H. And Kara, M. Yekta (2013). Research On The Predisposition To A Probable Organizational Change Of Workers Who Have A-B Type Personality Features. Turkish Studies, Vol 8, Iss 8, Pp 1973-1988. Yildiz, M. And Dilmac, B. (2012). Analysis Of The Relation Between Values And Personality Traits Held By Candidate Teachers. Mersin University Journal Of The Faculty Of Education, 8 (3), 122-134.

IS THERE A RELATION BETWEEN FIVE FACTOR PERSONALITY FEATURES AND ADVERTISING ALLOWED IN HEALTH?

Year 2020, Volume: 6 Issue: 1, 10 - 17, 07.01.2020

Abstract

The health sector is the sector in which the health level of the society is increased, the country's greatest added value is the physical and mental well-being of the people, and many more good development or improvement of bad health conditions are applied. With the increasing competition conditions in the health sector in recent years, more attention has been paid to advertising. In this case, this study has been conducted in order to provide preliminary information about the advertising activities that are available in our country and the possible changes to be made in the future.
The aim of the study is to find out whether there is a relationship between five factors personality traits and freedom of advertising in health. The sample of the study is 400 students studying at Sakarya University. Students was made a questionnaire consisting of three parts. The questionnaire included demographic characteristics, five-factor personality features, and freedom of advertising in health. The resulting questionnaire with SPSS 24 software, Frequency Analysis, Pearson Correlation Coefficient, One-Way Analysis Of Variance and T-Tests were performed.
According to the results of the analysis, a significant relationship was found between the five factors personality features and the freedom of advertising in health. According to demographic characteristics, there was a significant difference between the results freedom of advertising in health according to some variables.

References

  • Altunisik, R., Coskun, R., Bayraktaroglu, S. And Lightning, E. (2017). Research Methods In Social Sciences-SPSS Applied. Sakarya: Sakarya Publishing. 9. Edition 144-147. Arthur, W. And Graziano, W. (1996). The Five-Factor Model, Conscientiousness And Driving Accident Involvement. Journal Of Personality, 64, 595–618. Ersoy, V., Guler, M. And Giritlioglu, H. (2008). Advertising And Promotion In Health Service Delivery. Turkish Medical Association Publications, Basak Typography Ltd. Sti. Ltd. Sti., Ankara. Horzum, M. B., Ayas, T. And Padir, M. A. (2017). Adaptation Of Big Five Personality Traits Scale To Turkish Culture. Sakarya University Journal Of Education, 7 (2), 398-408. Fleeson W., Malanos, A. B. And Achille, N. M. (2002). An Intraindividual Process Approach To The Relationship Between Extraversion And Positive Affect: Is Acting Extraverted As ‘‘Good’’ As Being Extraverted?. Journal Of Personality And Social Psychology, 83(6), 1409-1422. Goldberg, L. R. (1990). An Alternative" Description Of Personality": The Big-Five Factor Structure. Journal Of Personality And Social Psychology, 59(6), 1216. Graziano, W. G. And Tobin, R. M. (2009). Agreeableness. In M. R. Leary And R. H. Hoyle (Eds.) Handbook Of İndividual Differences İn Social Behavior. (Pp. 46-61). New York, NY: Guilford. Guler E. (2006). The Position Of Legal Dimension Of Advertisements Made For Goods And Services In Health Services In Turkey. Marmara University, Institute Of Health Sciences, Department Of Health Management. Master Thesis. Istanbul. Karafakioglu, M. (1998). Health Services Marketing. Istanbul University Faculty Of Business, Publication No: 271, Istanbul. Merdan, E. (2013). “Research The Relationship Between ‘Five Factor Personality Theory’ And Business Values: A Research In Banking”. Gumushane University Journal Of Social Sciences Electronic, Issue 7, 141-159. Mccrae, R. R. And Costa, P. T. (1987). Validation Of The Five-Factor Model Of Personality Across Instruments And Observers. Journal Of Personality And Social Psychology, 52(1), 81-90. Mccrae, R. R. And Costa Jr., P. T. (2008). The Five-Factor Theory Of Personality. In O. P. John, R. W. Robins And L. A. Pervin (Eds.). Handbook Of Personality: Theory And Research (3rd Ed., Pp. 159-181). New York: Guilford Press. Mccrae, R. R. And Sutin, A. R. (2009). Openness To Experience. In M. R. Leary And R. H. Hoyle (Eds.), Handbook Of Individual Differences In Social Behavior (Pp. 257–273). New York: Guilford. Ozguner, M. (2015). A Study On The Relationship Between Entrepreneurship Types And Personality Types. Route Educational And Social Science Journal, 2(1), 148-160 Temel, K. And Akinci, F. (2016). The Role Of Advertising And Social Media In Health Services Marketing. Hastane Oncesi Journal, 1 (2), 27-37. Tengilimoglu, D. (2000). Should Advertising Be Free In Health Services?. Management, Istanbul University Journal Of Institute Of Business Economics. Year 11, Issue 36, p.7-15. Tokat, B., Kara, H. And Kara, M. Yekta (2013). Research On The Predisposition To A Probable Organizational Change Of Workers Who Have A-B Type Personality Features. Turkish Studies, Vol 8, Iss 8, Pp 1973-1988. Yildiz, M. And Dilmac, B. (2012). Analysis Of The Relation Between Values And Personality Traits Held By Candidate Teachers. Mersin University Journal Of The Faculty Of Education, 8 (3), 122-134.
There are 1 citations in total.

Details

Primary Language English
Journal Section Research Article
Authors

Okan Anıl Aydın

Publication Date January 7, 2020
Published in Issue Year 2020 Volume: 6 Issue: 1

Cite

APA Aydın, O. A. (2020). IS THERE A RELATION BETWEEN FIVE FACTOR PERSONALITY FEATURES AND ADVERTISING ALLOWED IN HEALTH?. International Journal of Health Administration and Education Congress (Sanitas Magisterium), 6(1), 10-17.
AMA Aydın OA. IS THERE A RELATION BETWEEN FIVE FACTOR PERSONALITY FEATURES AND ADVERTISING ALLOWED IN HEALTH?. Sanitas magisterium. January 2020;6(1):10-17.
Chicago Aydın, Okan Anıl. “IS THERE A RELATION BETWEEN FIVE FACTOR PERSONALITY FEATURES AND ADVERTISING ALLOWED IN HEALTH?”. International Journal of Health Administration and Education Congress (Sanitas Magisterium) 6, no. 1 (January 2020): 10-17.
EndNote Aydın OA (January 1, 2020) IS THERE A RELATION BETWEEN FIVE FACTOR PERSONALITY FEATURES AND ADVERTISING ALLOWED IN HEALTH?. International Journal of Health Administration and Education Congress (Sanitas Magisterium) 6 1 10–17.
IEEE O. A. Aydın, “IS THERE A RELATION BETWEEN FIVE FACTOR PERSONALITY FEATURES AND ADVERTISING ALLOWED IN HEALTH?”, Sanitas magisterium, vol. 6, no. 1, pp. 10–17, 2020.
ISNAD Aydın, Okan Anıl. “IS THERE A RELATION BETWEEN FIVE FACTOR PERSONALITY FEATURES AND ADVERTISING ALLOWED IN HEALTH?”. International Journal of Health Administration and Education Congress (Sanitas Magisterium) 6/1 (January 2020), 10-17.
JAMA Aydın OA. IS THERE A RELATION BETWEEN FIVE FACTOR PERSONALITY FEATURES AND ADVERTISING ALLOWED IN HEALTH?. Sanitas magisterium. 2020;6:10–17.
MLA Aydın, Okan Anıl. “IS THERE A RELATION BETWEEN FIVE FACTOR PERSONALITY FEATURES AND ADVERTISING ALLOWED IN HEALTH?”. International Journal of Health Administration and Education Congress (Sanitas Magisterium), vol. 6, no. 1, 2020, pp. 10-17.
Vancouver Aydın OA. IS THERE A RELATION BETWEEN FIVE FACTOR PERSONALITY FEATURES AND ADVERTISING ALLOWED IN HEALTH?. Sanitas magisterium. 2020;6(1):10-7.

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