FACTORS DETERMINING TRADE SHOW EXHIBITORS’ SATISFACTION AND BEHAVIORAL INTENTIONS

Feride Bahar Işın; Kumru Didem Atalay; Ayşegül Alagöz

EN

FACTORS DETERMINING TRADE SHOW EXHIBITORS’ SATISFACTION AND BEHAVIORAL INTENTIONS

Abstract

This study presents a model that can measure the satisfaction and behavioral intentions of exhibitors participating in trade shows. The main purpose of this study is to determine the effects of marketing objective effectiveness, service quality of the trade show, and business network size on exhibitors’ satisfaction and behavioral intentions. Various trade show service factors were incorporated into a structural equation framework that was used to examine the causal relationships between the trade show service factors, exhibitor satisfaction, behavioral intentions. The variable with the highest impact on satisfaction was marketing objective effectiveness, while service quality of the trade show had a lesser effect on satisfaction. Business network size had no direct effect on satisfaction. The high correlation between business network size and service quality of the trade show suggests an indirect relationship between business network size and satisfaction. In other words, exhibitors perceive business network size as a component of the service quality of the trade show. The limited number of studies focusing on the satisfaction and behavioral intentions of exhibitors at trade shows have concentrated on the exhibitors’ self-evaluation of their performance, ignoring the effects of organizers, other stakeholders on their satisfaction and behavioral intentions.

Keywords

structural equation framework,marketing objective effectiveness,service quality of the trade Show

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Details

Primary Language

English

Subjects

-

Journal Section

Research Article

Authors

Feride Bahar Işın
BAŞKENT ÜNİVERSİTESİ
Türkiye

Kumru Didem Atalay
BAŞKENT ÜNİVERSİTESİ
Türkiye

Ayşegül Alagöz
Türkiye

Publication Date

December 30, 2017

Submission Date

September 14, 2017

Acceptance Date

December 30, 2017

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Year 2017 Volume: 2 Number: 3

IZ

https://izlik.org/JA72TJ34XA

APA

Işın, F. B., Atalay, K. D., & Alagöz, A. (2017). FACTORS DETERMINING TRADE SHOW EXHIBITORS’ SATISFACTION AND BEHAVIORAL INTENTIONS. International Journal of Health Management and Tourism, 2(3), 53-74. https://izlik.org/JA72TJ34XA

AMA

1.Işın FB, Atalay KD, Alagöz A. FACTORS DETERMINING TRADE SHOW EXHIBITORS’ SATISFACTION AND BEHAVIORAL INTENTIONS. International Journal of Health Management and Tourism. 2017;2(3):53-74. https://izlik.org/JA72TJ34XA

Chicago

Işın, Feride Bahar, Kumru Didem Atalay, and Ayşegül Alagöz. 2017. “FACTORS DETERMINING TRADE SHOW EXHIBITORS’ SATISFACTION AND BEHAVIORAL INTENTIONS”. International Journal of Health Management and Tourism 2 (3): 53-74. https://izlik.org/JA72TJ34XA.

EndNote

Işın FB, Atalay KD, Alagöz A (December 1, 2017) FACTORS DETERMINING TRADE SHOW EXHIBITORS’ SATISFACTION AND BEHAVIORAL INTENTIONS. International Journal of Health Management and Tourism 2 3 53–74.

IEEE

[1]F. B. Işın, K. D. Atalay, and A. Alagöz, “FACTORS DETERMINING TRADE SHOW EXHIBITORS’ SATISFACTION AND BEHAVIORAL INTENTIONS”, International Journal of Health Management and Tourism, vol. 2, no. 3, pp. 53–74, Dec. 2017, [Online]. Available: https://izlik.org/JA72TJ34XA

ISNAD

Işın, Feride Bahar - Atalay, Kumru Didem - Alagöz, Ayşegül. “FACTORS DETERMINING TRADE SHOW EXHIBITORS’ SATISFACTION AND BEHAVIORAL INTENTIONS”. International Journal of Health Management and Tourism 2/3 (December 1, 2017): 53-74. https://izlik.org/JA72TJ34XA.

JAMA

1.Işın FB, Atalay KD, Alagöz A. FACTORS DETERMINING TRADE SHOW EXHIBITORS’ SATISFACTION AND BEHAVIORAL INTENTIONS. International Journal of Health Management and Tourism. 2017;2:53–74.

MLA

Işın, Feride Bahar, et al. “FACTORS DETERMINING TRADE SHOW EXHIBITORS’ SATISFACTION AND BEHAVIORAL INTENTIONS”. International Journal of Health Management and Tourism, vol. 2, no. 3, Dec. 2017, pp. 53-74, https://izlik.org/JA72TJ34XA.

Vancouver

1.Feride Bahar Işın, Kumru Didem Atalay, Ayşegül Alagöz. FACTORS DETERMINING TRADE SHOW EXHIBITORS’ SATISFACTION AND BEHAVIORAL INTENTIONS. International Journal of Health Management and Tourism [Internet]. 2017 Dec. 1;2(3):53-74. Available from: https://izlik.org/JA72TJ34XA

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FACTORS DETERMINING TRADE SHOW EXHIBITORS’ SATISFACTION AND BEHAVIORAL INTENTIONS

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