THE USE OF TWITTER TO INCREASE THE AWARENESS ON HEALTH ISSUES: AN ANALYSIS THROUGH REPUBLIC OF TURKEY MINISTRY OF HEALTH TWITTER ACCOUNT

Year 2018, , 154 - 163, 28.12.2018

Elif Eşiyok

https://doi.org/10.31201/ijhmt.473076

Abstract

New media is preffered to use by many different
organizations. Governmental organizations is also one of these which uses the
tools of new media to communicate with their target audience. From this poing the
aim of this research is to explore how the Turkish Ministry of Health use its
Twitter account to create an awareness on health issues. Through purposive
sampling the Twitter account of the Turkish Ministry of Health is analyzed.
Only the public advertisements which are published between 11 July 2018 and 11
October 2018 is chosen. The total numbers of the public ads were 59. The
results indicated that Turkish Ministry
of Health uses twitter in an effective way to communicate with their audience.
The visuals and the messages that they use in their designs are used in a
balanced way and they both supports each other. They do not only create an
awareness on health issues but also try to empathize the importance of blood
donation, vaccines and giving a road to ambulance. So it is possible to say
that they also use public advertisements in order to make a change on
attitudes. Since new media is an important tool, each organization should use
it effectively because its power cannot be underestimated. 

Keywords

new media, awareness, advertising, twitter

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