TRANSFORMATIONAL WELLNESS TOURISM SYSTEM MODEL IN THE PANDEMIC ERA

Abstract

The key aim of this study is to suggest a transformational wellness tourism system model aimed at preparedness of future travelers. This paper is conceptual and offers an innovative way of planning a new tourism system to facilitate wellbeing and resilience of the tourism industry and its future travelers. Healing and therapeutic potential of non-medical wellness programs is highlighted. The overarching contribution of this study is its conceptual model and its potential to boost preparedness of halted markets for future travel.

Keywords

• tourism system
• transformation
• chaos and disequilibrium theories
• yoga
• wellness programs
• public health
• COVID 2019

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