The Online Food Delivery Services Sector Transformation in The Pandemic Scene

Year 2023, Volume: 8 Issue: 3, 259 - 281, 28.11.2023

Şahika Tuğba Üçkol Feride Bahar Işın Kumru Didem Atalay

Abstract

Aim: The present study aims to determine these factors that influence a consumer's OFD
purchase decision.
Methods: The data of the online research conducted on 419 people were analyzed using SEM.
Results: According to the results of the study; the comfort zone and information factor have
positive effect on the consumer's purchasing decision with the Covid-19 Pandemic. A negative
relation was found between healthy menus and OFD services decision contrary to expectations.
Conclusion: Contrary to previous literature support, the positive relationship assumptions between hygiene of OFD service & contactless delivery and purchasing decision of OFD
services could not be supported statistically.

Keywords

Online food delivery (OFD), comfort zone, Covid 19, healthy menu, contactless delivery, information, Hygiene of OFD service

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