Presentation of Health on Social Media: A Systematic Review

Year 2025, Volume: 10 Issue: 3, 346 - 372

Havva Nur Atalay , Dilara Arslan Saleem , Yasemin Aslan , Ekrem Sevim

https://doi.org/10.31201/ijhmt.1744269

Abstract

Aim: The purpose of the study is to conduct a systematic evaluation of research on the presentation of health on social media. Methods: A qualitative research design using a systematic review method has been employed in the study. The Web of Science, Science Direct, and Scopus databases were searched using the keywords "social media" and "health," resulting in access to a total of 2,615 articles. The search was conducted between April 25 and April 30, 2022. After applying inclusion and exclusion criteria, a total of 466 articles were included. Studies involving social media platforms such as WhatsApp, Facebook, Twitter, Instagram, and YouTube were encompassed, ultimately leading to the examination of a total of 38 articles. Results: It was found that most studies were conducted in 2021 and focused on the promotion and improvement of health, as well as public health issues. It has been determined that Facebook is the most widely used social media platform, and most studies are conducted primarily using qualitative methods. Conclusion: When the countries where the studies were conducted are grouped, it has been observed that countries classified in the high-income group are predominantly at the forefront. Therefore, future studies should adopt a more inclusive and diverse approach.

Keywords

Social Media , Health Services , Presentation of Health , Systematic Review

Sağlığın Sosyal Medyada Sunumu: Bir Sistematik Derleme

Abstract

Aim: The purpose of the study is to conduct a systematic evaluation of research on the presentation of health on social media. Methods: A qualitative research design using a systematic review method has been employed in the study. The Web of Science, Science Direct, and Scopus databases were searched using the keywords "social media" and "health," resulting in access to a total of 2,615 articles. The search was conducted between April 25 and April 30, 2022. After applying inclusion and exclusion criteria, a total of 466 articles were included. Studies involving social media platforms such as WhatsApp, Facebook, Twitter, Instagram, and YouTube were encompassed, ultimately leading to the examination of a total of 38 articles. Results: It was found that most studies were conducted in 2021 and focused on the promotion and improvement of health, as well as public health issues. It has been determined that Facebook is the most widely used social media platform, and most studies are conducted primarily using qualitative methods. Conclusion: When the countries where the studies were conducted are grouped, it has been observed that countries classified in the high-income group are predominantly at the forefront. Therefore, future studies should adopt a more inclusive and diverse approach.

Keywords

Sosyal medya, , Sağlık Hizmetleri , Sağlığın Sunumu , Sistemetik Derleme

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