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DİJİTAL ÇAĞDA TOPLULUĞUN DÖNÜŞÜMÜ: ALGORİTMİK ARABULUCULUK PERSPEKTİFİNDEN SOSYOLOJİK BİR İNCELEME

Year 2025, Volume: 9 Issue: 3, 69 - 84, 01.01.2026

Abstract

Bu çalışma, dijitalleşmenin "topluluk" kavramını nasıl dönüştürdüğünü sosyolojik bir çerçevede ele alır. Tönnies'in toplum/topluluk ayrımı, Castells'in ağ toplumu, Bourdieu'nün sembolik/sosyal sermaye yaklaşımı ve Habermas'ın kamusal alan kuramı bir arada kullanılarak, dijital toplulukların mekânsal yakınlık yerine algoritmik görünürlük ve ilişkisel bağlanırlık üzerinden örgütlendiği gösterilir. Bulgular, dijital toplulukların geleneksel biçimlerin yerine geçmediğini, fakat onları işlevsel bir uzantı olarak yeniden yapılandırdığını ortaya koyar: bireyler, ortak değer ve duygular etrafında sanal dayanışma ağları kurarken, ilişkiler performans baskısı, yüzeysellik ve kutuplaşma riskleriyle karşılaşır.
Böylece çalışma, dijital topluluk kavramını "algoritmik arabuluculuk" perspektifinden yeniden yorumlayarak, klasik "topluluktoplum" ayrımına yeni bir analitik boyut kazandırmaktadır.

References

  • Abidin, C. (2016). Visibility labour: Engaging with influencers' fashion brands and #OOTD advertorial campaigns on Instagram. Media International Australia, 161(1), 86–100.
  • Bauman, Z. (2001). Community: Seeking safety in an insecure world. Cambridge: Polity Press.
  • Bourdieu, P. (1983). Ökonomisches Kapital, kulturelles Kapital, soziales Kapital. In R. Kreckel (Hrsg.), Soziale Ungleichheiten (pp. 183–198). Göttingen: Schwartz.
  • Bourdieu, P. (1984). Distinction: A social critique of the judgement of taste. Cambridge, MA: Harvard University Press.
  • Bourdieu, P. (1992). Die feinen Unterschiede. Frankfurt a.M.: Suhrkamp.
  • boyd, d. (2014). It's complicated: The social lives of networked teens. New Haven: Yale University Press.
  • Bucher, T. (2018). If... then: Algorithmic power and politics. Oxford: Oxford University Press.
  • Castells, M. (1996). The rise of the network society. Oxford: Blackwell.
  • Castells, M. (2001). The internet galaxy. Oxford: Oxford University Press.
  • Castells, M. (2009). Communication power. Oxford: Oxford University Press.
  • Castells, M. (2012). Networks of outrage and hope. Cambridge: Polity Press.
  • Chou, H.T., & Edge, N. (2012). "They are happier and having better lives than I am": The impact of using Facebook on perceptions of others' lives. Cyberpsychology, Behavior, and Social Networking, 15(2), 117–121.
  • Couldry, N. (2012). Media, society, world: Social theory and digital media practice. Cambridge: Polity Press.
  • Couldry, N., & Mejias, U. A. (2019). The costs of connection: How data is colonizing human life and appropriating it for capitalism. Stanford, CA: Stanford University Press.
  • Dean, J. (2005). Communicative capitalism: Circulation and the foreclosure of politics. Cultural Politics, 1(1), 51–74.
  • Fuchs, C. (2014). Social media: A critical introduction. London: Sage.
  • Gerbaudo, P. (2012). Tweets and the streets: Social media and contemporary activism. London: Pluto Press.
  • Goffman, E. (1959). The presentation of self in everyday life. New York: Anchor Books.
  • Habermas, J. (1962). Strukturwandel der Öffentlichkeit. Frankfurt a.M.: Suhrkamp.
  • Habermas, J. (1991). The structural transformation of the public sphere. Cambridge, MA: MIT Press.
  • Habermas, J. (2006). Political communication in media society. Communication Theory, 16(4), 411–426.
  • Hogan, B. (2010). The presentation of self in the age of social media. Bulletin of Science, Technology & Society, 30(6), 377–386.
  • Kozinets, R. (2010). Netnography: Doing ethnographic research online. London: Sage.
  • Marwick, A. (2013). Status update: Celebrity, publicity, and branding in the social media age. New Haven: Yale University Press.
  • Marwick, A., & Boyd, D. (2011). To see and be seen: Celebrity practice on Twitter. Convergence, 17(2), 139–158.
  • Marwick, A., & Boyd, D. (2014). Networked: The new social operating system. New Haven: Yale University Press.
  • Papacharissi, Z. (2010). A private sphere: Democracy in a digital age. Cambridge: Polity Press.
  • Rheingold, H. (1993). The virtual community. New York: AddisonWesley.
  • Ritzer, G., & Jurgenson, N. (2010). Production, consumption, prosumption: The nature of capitalism in the age of the digital "prosumer." Journal of Consumer Culture, 10(1), 13–36.
  • Senft, T. (2008). Camgirls: Celebrity and community in the age of social networks. New York: Peter Lang.
  • Sunstein, C. (2009). Republic.com 2.0. Princeton, NJ: Princeton University Press.
  • Tönnies, F. (2001). Gemeinschaft und Gesellschaft. Darmstadt: Wissenschaftliche Buchgesellschaft.
  • Turkle, S. (2011). Alone together: Why we expect more from technology and less from each other. New York: Basic Books.
  • Turkle, S. (2015). Reclaiming conversation: The power of talk in a digital age. New York: Penguin Press.
  • van Dijk, J. (2020). The digital divide. Cambridge: Polity Press.
  • Zuboff, S. (2019). The age of surveillance capitalism: The fight for a human future at the new frontier of power. New York: Public Affairs.

Year 2025, Volume: 9 Issue: 3, 69 - 84, 01.01.2026

Abstract

References

  • Abidin, C. (2016). Visibility labour: Engaging with influencers' fashion brands and #OOTD advertorial campaigns on Instagram. Media International Australia, 161(1), 86–100.
  • Bauman, Z. (2001). Community: Seeking safety in an insecure world. Cambridge: Polity Press.
  • Bourdieu, P. (1983). Ökonomisches Kapital, kulturelles Kapital, soziales Kapital. In R. Kreckel (Hrsg.), Soziale Ungleichheiten (pp. 183–198). Göttingen: Schwartz.
  • Bourdieu, P. (1984). Distinction: A social critique of the judgement of taste. Cambridge, MA: Harvard University Press.
  • Bourdieu, P. (1992). Die feinen Unterschiede. Frankfurt a.M.: Suhrkamp.
  • boyd, d. (2014). It's complicated: The social lives of networked teens. New Haven: Yale University Press.
  • Bucher, T. (2018). If... then: Algorithmic power and politics. Oxford: Oxford University Press.
  • Castells, M. (1996). The rise of the network society. Oxford: Blackwell.
  • Castells, M. (2001). The internet galaxy. Oxford: Oxford University Press.
  • Castells, M. (2009). Communication power. Oxford: Oxford University Press.
  • Castells, M. (2012). Networks of outrage and hope. Cambridge: Polity Press.
  • Chou, H.T., & Edge, N. (2012). "They are happier and having better lives than I am": The impact of using Facebook on perceptions of others' lives. Cyberpsychology, Behavior, and Social Networking, 15(2), 117–121.
  • Couldry, N. (2012). Media, society, world: Social theory and digital media practice. Cambridge: Polity Press.
  • Couldry, N., & Mejias, U. A. (2019). The costs of connection: How data is colonizing human life and appropriating it for capitalism. Stanford, CA: Stanford University Press.
  • Dean, J. (2005). Communicative capitalism: Circulation and the foreclosure of politics. Cultural Politics, 1(1), 51–74.
  • Fuchs, C. (2014). Social media: A critical introduction. London: Sage.
  • Gerbaudo, P. (2012). Tweets and the streets: Social media and contemporary activism. London: Pluto Press.
  • Goffman, E. (1959). The presentation of self in everyday life. New York: Anchor Books.
  • Habermas, J. (1962). Strukturwandel der Öffentlichkeit. Frankfurt a.M.: Suhrkamp.
  • Habermas, J. (1991). The structural transformation of the public sphere. Cambridge, MA: MIT Press.
  • Habermas, J. (2006). Political communication in media society. Communication Theory, 16(4), 411–426.
  • Hogan, B. (2010). The presentation of self in the age of social media. Bulletin of Science, Technology & Society, 30(6), 377–386.
  • Kozinets, R. (2010). Netnography: Doing ethnographic research online. London: Sage.
  • Marwick, A. (2013). Status update: Celebrity, publicity, and branding in the social media age. New Haven: Yale University Press.
  • Marwick, A., & Boyd, D. (2011). To see and be seen: Celebrity practice on Twitter. Convergence, 17(2), 139–158.
  • Marwick, A., & Boyd, D. (2014). Networked: The new social operating system. New Haven: Yale University Press.
  • Papacharissi, Z. (2010). A private sphere: Democracy in a digital age. Cambridge: Polity Press.
  • Rheingold, H. (1993). The virtual community. New York: AddisonWesley.
  • Ritzer, G., & Jurgenson, N. (2010). Production, consumption, prosumption: The nature of capitalism in the age of the digital "prosumer." Journal of Consumer Culture, 10(1), 13–36.
  • Senft, T. (2008). Camgirls: Celebrity and community in the age of social networks. New York: Peter Lang.
  • Sunstein, C. (2009). Republic.com 2.0. Princeton, NJ: Princeton University Press.
  • Tönnies, F. (2001). Gemeinschaft und Gesellschaft. Darmstadt: Wissenschaftliche Buchgesellschaft.
  • Turkle, S. (2011). Alone together: Why we expect more from technology and less from each other. New York: Basic Books.
  • Turkle, S. (2015). Reclaiming conversation: The power of talk in a digital age. New York: Penguin Press.
  • van Dijk, J. (2020). The digital divide. Cambridge: Polity Press.
  • Zuboff, S. (2019). The age of surveillance capitalism: The fight for a human future at the new frontier of power. New York: Public Affairs.

THE TRANSFORMATION OF COMMUNITY IN THE DIGITAL AGE: A SOCIOLOGICAL ANALYSIS FROM THE PERSPECTIVE OF ALGORITHMIC MEDIATION

Year 2025, Volume: 9 Issue: 3, 69 - 84, 01.01.2026

Abstract

This study examines how digitalization has transformed the concept of "community" within a sociological framework. Drawing on Tönnies' distinction between community and society, Castells' theory of the network society, Bourdieu's approach to symbolic and social capital, and Habermas' theory of the public sphere, the article demonstrates that digital communities are organized not through spatial proximity but through algorithmic visibility and relational connectivity.
The findings suggest that digital communities do not replace traditional forms of community; rather, they reconfigure them as functional extensions. While individuals form virtual networks of solidarity around shared values and emotions, these relationships are simultaneously marked by performance pressure, superficiality, and risks of polarization.
Thus, the study reinterprets the concept of digital community through the lens of "algorithmic mediation," thereby adding a new analytical dimension to the classical community–society distinction.

References

  • Abidin, C. (2016). Visibility labour: Engaging with influencers' fashion brands and #OOTD advertorial campaigns on Instagram. Media International Australia, 161(1), 86–100.
  • Bauman, Z. (2001). Community: Seeking safety in an insecure world. Cambridge: Polity Press.
  • Bourdieu, P. (1983). Ökonomisches Kapital, kulturelles Kapital, soziales Kapital. In R. Kreckel (Hrsg.), Soziale Ungleichheiten (pp. 183–198). Göttingen: Schwartz.
  • Bourdieu, P. (1984). Distinction: A social critique of the judgement of taste. Cambridge, MA: Harvard University Press.
  • Bourdieu, P. (1992). Die feinen Unterschiede. Frankfurt a.M.: Suhrkamp.
  • boyd, d. (2014). It's complicated: The social lives of networked teens. New Haven: Yale University Press.
  • Bucher, T. (2018). If... then: Algorithmic power and politics. Oxford: Oxford University Press.
  • Castells, M. (1996). The rise of the network society. Oxford: Blackwell.
  • Castells, M. (2001). The internet galaxy. Oxford: Oxford University Press.
  • Castells, M. (2009). Communication power. Oxford: Oxford University Press.
  • Castells, M. (2012). Networks of outrage and hope. Cambridge: Polity Press.
  • Chou, H.T., & Edge, N. (2012). "They are happier and having better lives than I am": The impact of using Facebook on perceptions of others' lives. Cyberpsychology, Behavior, and Social Networking, 15(2), 117–121.
  • Couldry, N. (2012). Media, society, world: Social theory and digital media practice. Cambridge: Polity Press.
  • Couldry, N., & Mejias, U. A. (2019). The costs of connection: How data is colonizing human life and appropriating it for capitalism. Stanford, CA: Stanford University Press.
  • Dean, J. (2005). Communicative capitalism: Circulation and the foreclosure of politics. Cultural Politics, 1(1), 51–74.
  • Fuchs, C. (2014). Social media: A critical introduction. London: Sage.
  • Gerbaudo, P. (2012). Tweets and the streets: Social media and contemporary activism. London: Pluto Press.
  • Goffman, E. (1959). The presentation of self in everyday life. New York: Anchor Books.
  • Habermas, J. (1962). Strukturwandel der Öffentlichkeit. Frankfurt a.M.: Suhrkamp.
  • Habermas, J. (1991). The structural transformation of the public sphere. Cambridge, MA: MIT Press.
  • Habermas, J. (2006). Political communication in media society. Communication Theory, 16(4), 411–426.
  • Hogan, B. (2010). The presentation of self in the age of social media. Bulletin of Science, Technology & Society, 30(6), 377–386.
  • Kozinets, R. (2010). Netnography: Doing ethnographic research online. London: Sage.
  • Marwick, A. (2013). Status update: Celebrity, publicity, and branding in the social media age. New Haven: Yale University Press.
  • Marwick, A., & Boyd, D. (2011). To see and be seen: Celebrity practice on Twitter. Convergence, 17(2), 139–158.
  • Marwick, A., & Boyd, D. (2014). Networked: The new social operating system. New Haven: Yale University Press.
  • Papacharissi, Z. (2010). A private sphere: Democracy in a digital age. Cambridge: Polity Press.
  • Rheingold, H. (1993). The virtual community. New York: AddisonWesley.
  • Ritzer, G., & Jurgenson, N. (2010). Production, consumption, prosumption: The nature of capitalism in the age of the digital "prosumer." Journal of Consumer Culture, 10(1), 13–36.
  • Senft, T. (2008). Camgirls: Celebrity and community in the age of social networks. New York: Peter Lang.
  • Sunstein, C. (2009). Republic.com 2.0. Princeton, NJ: Princeton University Press.
  • Tönnies, F. (2001). Gemeinschaft und Gesellschaft. Darmstadt: Wissenschaftliche Buchgesellschaft.
  • Turkle, S. (2011). Alone together: Why we expect more from technology and less from each other. New York: Basic Books.
  • Turkle, S. (2015). Reclaiming conversation: The power of talk in a digital age. New York: Penguin Press.
  • van Dijk, J. (2020). The digital divide. Cambridge: Polity Press.
  • Zuboff, S. (2019). The age of surveillance capitalism: The fight for a human future at the new frontier of power. New York: Public Affairs.
There are 36 citations in total.

Details

Primary Language Turkish
Subjects Sociology (Other)
Journal Section Research Article
Authors

Leyla Aydemir

Submission Date August 19, 2025
Acceptance Date November 25, 2025
Publication Date January 1, 2026
Published in Issue Year 2025 Volume: 9 Issue: 3

Cite

APA Aydemir, L. (2026). DİJİTAL ÇAĞDA TOPLULUĞUN DÖNÜŞÜMÜ: ALGORİTMİK ARABULUCULUK PERSPEKTİFİNDEN SOSYOLOJİK BİR İNCELEME. International Journal of Social And Humanities Sciences, 9(3), 69-84.
AMA Aydemir L. DİJİTAL ÇAĞDA TOPLULUĞUN DÖNÜŞÜMÜ: ALGORİTMİK ARABULUCULUK PERSPEKTİFİNDEN SOSYOLOJİK BİR İNCELEME. IJSHS. January 2026;9(3):69-84.
Chicago Aydemir, Leyla. “DİJİTAL ÇAĞDA TOPLULUĞUN DÖNÜŞÜMÜ: ALGORİTMİK ARABULUCULUK PERSPEKTİFİNDEN SOSYOLOJİK BİR İNCELEME”. International Journal of Social And Humanities Sciences 9, no. 3 (January 2026): 69-84.
EndNote Aydemir L (January 1, 2026) DİJİTAL ÇAĞDA TOPLULUĞUN DÖNÜŞÜMÜ: ALGORİTMİK ARABULUCULUK PERSPEKTİFİNDEN SOSYOLOJİK BİR İNCELEME. International Journal of Social And Humanities Sciences 9 3 69–84.
IEEE L. Aydemir, “DİJİTAL ÇAĞDA TOPLULUĞUN DÖNÜŞÜMÜ: ALGORİTMİK ARABULUCULUK PERSPEKTİFİNDEN SOSYOLOJİK BİR İNCELEME”, IJSHS, vol. 9, no. 3, pp. 69–84, 2026.
ISNAD Aydemir, Leyla. “DİJİTAL ÇAĞDA TOPLULUĞUN DÖNÜŞÜMÜ: ALGORİTMİK ARABULUCULUK PERSPEKTİFİNDEN SOSYOLOJİK BİR İNCELEME”. International Journal of Social And Humanities Sciences 9/3 (January2026), 69-84.
JAMA Aydemir L. DİJİTAL ÇAĞDA TOPLULUĞUN DÖNÜŞÜMÜ: ALGORİTMİK ARABULUCULUK PERSPEKTİFİNDEN SOSYOLOJİK BİR İNCELEME. IJSHS. 2026;9:69–84.
MLA Aydemir, Leyla. “DİJİTAL ÇAĞDA TOPLULUĞUN DÖNÜŞÜMÜ: ALGORİTMİK ARABULUCULUK PERSPEKTİFİNDEN SOSYOLOJİK BİR İNCELEME”. International Journal of Social And Humanities Sciences, vol. 9, no. 3, 2026, pp. 69-84.
Vancouver Aydemir L. DİJİTAL ÇAĞDA TOPLULUĞUN DÖNÜŞÜMÜ: ALGORİTMİK ARABULUCULUK PERSPEKTİFİNDEN SOSYOLOJİK BİR İNCELEME. IJSHS. 2026;9(3):69-84.