RELATIONSHIP OF CORPORATE SOCIAL RESPONSIBILITY WITH THE CORPORATE PERFORMANCE OF THE INDIAN FIRMS

Abstract

Purpose: Corporate Social Responsibility (CSR) has gained attention in recent years among the scholars globally. CSR plays a vital role in the sustainability of the corporates. For instance, CSR equips firms to build corporate image, gain legitimacy, adapt to opportunities, gain protection against external challenges and threats and maximize profits. The paper focuses on the contribution of the CSR activities made by the Indian Corporates and it also emphasizes the perfor-mance of the Indian corporates.

Design/Methodology/Approach: In the paper 30 companies has been selected from BSE30 Sensex. In the paper a comparative study was done on the CSR ac-tivities performed by the Indian Firms with the help of secondary data i.e. annual report and the data was also compared with moneycontrol.com. Further, the Corporate Social Responsibility Report or Business Responsibility Report or Business sustainability reports of the corporate were also collected, and the CSR spending was taken into consideration in a tabular format. It was further ana-lyzed, and a comparative observation was made regarding the CSR contribution of the corporate for the last 4 financial years, i.e., 2014-2015, 2015-2016, 2016 – 2017 and 2017 -2018. Further, the Corporate Social Responsibility spending and advertisement was extracted from the Annual Reports and it was compared with the Financial Performance of the corporates’ i.e., ROA (Return on Assets) and with the help of correlation and regression analysis, it was observed that CSR has positive impact on the financial Performance of the corporates as com-pared to the impact of advertisement.

Findings: It was observed from the study that the companies investing in CSR activities can improve their financial performance. The impact of CSR contribu-tion has a better and positive impact on the Financial Performance of the corpo-rates as compared to the contribution towards advertisement.

Keywords

• Corporate Social Responsibility,Corporate Performance,Indian Firms

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