MULTILINGUAL AND MULTICULTURALISM PHILOSOPHY AS A STRATEGIC TOOL FOR ORGANIZATIONAL COMPETITIVENESS

Year 2020, Volume: 4 Issue: 2, 103 - 114, 30.09.2020

Charles Mazhazhate , Tafadzwa Mudondo

Abstract

This paper argues that the phenomenon of globalization, internationalization, migration and the Fourth Industrial Revolution Era require cooperation and partnerships with the diverse population of the world for the organization to survive. Multilingual and multiculturalism philosophy ensures that organizations gain positions of enduring superiority over competitors. International trade depends on the organization’s effective communication skills and how it embraces cultures across the globe. Business environments are dynamic, consumers mobile in search of opportunities and better livelihoods and thus in this global village, investment numerous languages implies embracing all types customer. The philosophy must be fused into business policy as a well of embodying the universalism and international outlook. Organizations such as passenger airlines, road passenger transport, rail passenger and hotels require employees who are able to converse in numerous languages with a clear understanding of other people’s way of life. Multilingual and multiculturalism philosophy are a key to global peace, and organizational success story. This was a case study of passenger transport organizations in Zimbabwe, whose target population was three hundred companies. A sample size of one hundred was randomly selected for representativeness. Both qualitative and quantitative instrumentation were used. The study found out that 90% of the respondents had no employees who were able to speak more than one other foreign languages other than English and their vernacular. This affected contract agreements with other international companies and had to rely on hired interpreters or translators who charged exorbitant fees which affected their profit margins. The study recommends capacity building of all employees for them to embrace new business phenomena.

Keywords

Multilingual and multiculturalism, Globalization, Internationalization, Organizational competitiveness

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