The role of internal information on alternatives evaluation of Turkish tourists in holiday purchasing process

Year 2015, , 1 - 15, 01.03.2015

Şirvan Şen Demir

https://doi.org/10.24289/ijsser.106395

Cited By: 4

Abstract

The main purpose of this study was to investigate the role of internal information on alternatives evaluation of Turkish tourists in holiday purchasing process. Previously a literature review related to internal information on alternatives evaluation was conducted and then questionnaire was developed from the several studies in the literature. And then, data were collected from Turkish tourist who visit Mugla Region, by researchers in face-to-face interviews. For data analysis, SPSS statistical programs was used. After factor analysis, regression analysis was used to investigate the effect of independent variables on dependent variable. As a result, this study measured the importance of familiarity, expertise and experience in creating and evaluating alternatives and research findings suggest a positive effect of dimensions of independent variables (such as familiarity, expertise and experience) on dependent variable.

Keywords: Turkish tourists, Internal information, Evaluation of alternatives, Familiarity, Experience, Expertise

Jel Classification: M31, L83

Keywords

Turkish tourists, Internal information, Evaluation of alternatives, Familiarity, Experience, Expertise

Türk turistlerin tatil satınalma sürecinde alternatiflerin değerlendirilmesinde içsel bilginin rolü

Abstract

Bu çalışmanın temel amacı, Türk turistlerin tatil satınalma sürecinde yararlandıkları içsel bilgi faktörlerinin alternatifleri değerlendirmedeki etkisini belirlemektir. Bu kapsamda, önce literatürdeki benzer çalışmalardan bir kavramsal çerçeve oluşturulmuş sonra Muğla Bölgesini ziyaret eden Türk turistlerden doğrudan araştırmacı tarafından yüzyüze yapılan anket çalışması yardımıyla veriler toplanmıştır. Elde edilen veriler SPSS istatistik programı ile analiz edilmiştir. Faktör analizinin ardından bağımlı değişken üzerinde bağımsız değişkenlerin rolünü belirlemek için regresyon analizi gerçekleştirilmiştir. Sonuç olarak bağımsız değişkenler olarak “aşinalık”, “deneyimler” ve “uzmanlık” faktörlerinin “alternatifleri değerlendirme” sürecinde önemli olduğu ve bu bağımsız değişken boyutlarının bağımlı değişkeni pozitif yönde etkilediği saptanmıştır.

Keywords

Türk turistler, İçsel bilgi, Alternatifleri değerlendirme, Aşinalık, Deneyim, Uzmanlık

References

• Alba, J. ve Hutchinson, J. (1987). Dimensions of Consumer Expertise. Journal of Consumer Research, 13, 411–453.
• Baker, D.A. ve Crompton, J.L. (2000). Quality, Satisfaction, and Behavior Intentions. Annals of Tourism Research, 27(3), 785-804.
• Baloğlu, Ş. (2001). Image Variations of Turkey by Familiarity Index: Informational and Experiential Dimensions. Tourism Management 22, 127–133.
• Chen, J.S. ve Gürsoy, D. (2000). Cross-Cultural Comparison of The Information Sources Used By First-Time and Repeat Travelers and Its Marketing Implications. International Journal of Hospitality Management, 19 (2), 191-203.
• Chen, J.S. ve Gürsoy, D. (2000). Cross-Cultural Comparison of the Information Sources Used By First-Time and Repeat Travelers and Its Marketing Implications. International Journal of Hospitality Management, 19(2), 191-203.
• Crotts, J.C. (1999). Consumer Decision Making and Prepurchase Information Search. In Pizzam, A. and Mansfeld, Y.(Eds). Consumer Behavior in Travel and Tourism, NewYork: The Haworth Pres, Inc.
• Demir, M. (2014).Seyahat Acentacılığı ve Tur Operatörlüğü: İlkeler ve Yönetim. Ankara: Detay Yayıncılık.
• Demir, M. ve Demir, Ş.Ş. (2001). Herşey Dahil (All Inclusive) Pansiyon Türü Uygulamasının Konaklama İşletmeleri, Personel, Müşteriler, Seyahat Acentaları ve Bölgedeki Diğer İşletmeler Açısından Olumlu ve Olumsuz Yönlerinin Analizi. Maltepe Üniversitesi Turizm Araştırmaları Dergisi, 1 (1), 67-100.
• Demir, Ş.Ş. (2010). Tatil Satınalma Sürecinde İtici Faktörler, Bilgi Arama ve Memnuniyet İlişkisi: Yerli Turistler Üzerine Bir Araştırma, İşletme ve Ekonomi Araştırmaları Dergisi, 1 (4), 119-132.
• Demir, Ş.Ş., Demir, M., & Nield, K. (2013). The effects of customer focused selling on destination choice and decision of purchasing: An empirical study on British tourists travelling to Turkey. International Journal of Human Sciences, 10(2), 443- 461.
• Engel, J.F. Blackwell, R.D. ve Miniard, P.W. (1993). Consumer Behavior. Chicago: The Dryden Press.
• Fodness, D. ve Murray, B. (1997). Tourist Information Search. Annals of Tourism Research, 24 (3), 503-523.
• Fodness, D. ve Murray, B. (1998). A Typology o f T o u r i s t In f o r m a t i o n S e a r c h Strategies. Journal of Travel Research, 37 (2), 108-119.
• Fodness, D. ve Murray, B. (1999). A Model of Tourist Information Search Behavior. Journal of Travel Research, 37 (3), 220-230.
• Gitelson, R.J. ve Kerstetter, D. (1995). The Influence of Friends and Relatives in Travel Decision-Making. Journal of Travel & Tourism Marketing, 3 (3), 59-68.
• Gronflaten, O. (2008). Factors Influencing Travellers’ Choice of Information Search Strategies-An Exploratory Study. CAUTHE 2008 Conference. Queensland, Australia: Griffith University, 11th-14 th of February 2008.
• Gürsoy, D. (2003). Prior Product Knowledge and its Influence on the Traveler’s Information Search Behavior. Journal of Hospitality and Leisure Marketing, 10 (3/4), 113–131.
• Gürsoy, D. ve Chen, J.S. (2000). Competitive Analysis of Cross Cultural Information Search Behavior. Tourism Management, 21(6), 583-590.
• Gürsoy, D. ve McCleary, K.W. (2004). An Integrative Model of Tourists’ Information Search Behavior. Annals of Tourism Research, 31 (2), 353-373.
• Gürsoy, D. ve Umbreit, W.T. (2004). Tourist Information Search Behavior: Cross- Cultural Comparison of European Union Member States. Hospitality Management, 23(1), 55-70.
• Hawkins, D.I. Best, R.J. ve Coney, K.A. (2001). Consumer Behavior Building Marketing Strategy. New York: Irwin Mcgraw-Hill.
• Hwang, Y. ve Diğerleri (2006). Information Search for Travel Decisions. Destination Recommendation Systems Behavioural Foundations and Applications, 3-17. UK: CABI Publising.
• Hyde, K.F. (2009). Tourist Information Search. Handbook of Tourist Behavior, 50-67. UK: Taylor&Francis.
• İçöz, O. (2001). Turizm İşletmelerinde Pazarlama. Ankara: Turhan Kitabevi
• Kerstetter, D. ve Cho, M. (2004). Prior Knowledge, Credibility and Informatıon Search. Annals of Tourism Research, 31(4), 961–985.
• Kozak, M. (2001). Repeaters’ Behavior at Two Distinct Destinations. Annals of Tourism Research, 28 (3), 784-807.
• Kozak, M. ve Coşar, Y. (2009). How Decision Strategies and School-Based Pull Factors Associate with Students’ Choice of Tourism Schools. Journal of Hospitality, Leisure, Sport&Tourism Education, 8 (2), 74-82.
• Lehto, X., Kim, D. ve Morrison, A. (2005). The Effect of Prior Destination Experience on Online Information Search Behaviour. Tourism and Hospitality Research, 6 (2), 160-178.
• Lehto, X.Y., O’Leary, J.T. ve Morrison, A.M. (2004). The Effect of Prior Experience on Vacation Behavior. Annals of Tourism Research, 31 (4), 801-818.
• Lepp, A. ve H. Gibson (2003). Tourist Roles, Perceived Risk and International Tourism. Annals of Tourism Research, 30 (3), 606-624.
• Maser, B. ve Weiermair, K. (1998). Travel Decision-Making: From the Vantage Point of Perceived Risk and Information Preferences. Journal of Travel & Tourism Marketing, 7 (4), 107-121.
• Mattila, A.S. (2004). Consumer B e h a v i o r R e s e a r c h i n H o s p i t a l i t y a n d T o u r i s m Journals. Hospitality Management, 23 (5), 449-457.
• McFarlane, B., Boxall, P. ve Watson, D. (1998). Past Experience and Behavioral Choice among Wilderness Users. Journal of Leisure Research, 30, 195–213.
• Meis, S., Joyal, S. ve Trites, A. (1995). The US Repeat and VFR Visitor to Canada. Journal of Tourism Studies, 6 (1), 27–37.
• Mitchell, A . ve Dacin, P. (1996). The Assessment of Alternative Measures of Consumer Expertise. Journal of Consumer Research, 23, 219–239.
• Moore, W. ve D. Lehmann (1980). Individual Differences in Search Behavior for a Nondurable. Journal of Consumer Research 7, 296–307.
• Oppermann, M. (1999). Predicting Destination Choice: A Discussion of Destination Loyalty. Journal of Vacation Marketing, 5, 52–62.
• Oppermann, M. (2000). Tourism Destination Loyalty. Journal of Travel Research, 39 (1), 78–84.
• Oppermann, M. (1997). First -time and Repeat Visitors to New Zealand. Tourism Management,18, 177–181.
• Pan, B. ve Fesenmaier, D.R. (2006). Online Information Search Vacation Planning Process. Annals of Tourism Research, 33 (3), 809–832.
• Petrick, J.F., Morais, D.D. ve Norman, W.C. (2001). An Examination of the Determinants of Entertainment Vacationers’ Intentions to Revisit. Journal of Travel Research, 40 (1), 41-48.
• Schiffman, L.G. ve Kanuk, L.L. (2000). Consumer Behavior. New Jersay: Prentice Hall.
• Schmallegger, D. ve Carson, D. (2008). Information Search and Trip Planning Behaviour of International and Domestic Four Wheel Drive Travellers in Central Australia. CAUTHE 2008 Conference. Queensland, Australia: Griffith University.
• Solomon, M.R. (2007). Consumer Behavior: Buying, Having and Being. New Jersey: Pearson Prentice Hall.
• Sönmez, S.F.ve Graefe, A.R.(1998). Determining Future Travel Behavior From Past Travel Experience and Perceptions of Risk and Safety. Journal of Travel Research, 37 (2), 171-177.
• Srull, T. K. (1983). The Role of Prior Knowledge in the Acquisition, Retention, and Use of New Information. Advances in Consumer Research, 10, 572–576.
• Stewart, D. (1992). Speculations on the Future of Advertising Research. Journal of Advertising, 21,1–17.
• Taşçı, A. ve Knutson, B.J. (2004). An Argument for Providing Authenticity and Familiarity in Tourism Destinations. Journal of Hospitality Marketing & Management, 11 (1), 85-109.
• Vogt, C., ve Fesenmaier, D. (1998). Expanding the Functional Information Search. Annals of Tourism Research, 25 (3), 551–578.