The relationship between festival key success factors and experience perception: The case of Orange Blossom Festival

Abstract

This study aims to identify the key success factors perceived as successful or unsuccessful by the Orange Blossom Festival participants in Adana. Another goal is to explore the relationship between these factors and participants' experience perceptions. Non-probability sampling, specifically convenience sampling, was used. Data were collected via face-to-face surveys between April 3 and 9, 2017, with 923 completed forms. Analysis revealed higher averages for statements related to “food”, “security”, and “staff and volunteers” while “convenience” scored lower. Key success factors were found to have a significant positive relationship with experience perceptions. Based on these findings, it is recommended that festival organizers carefully manage these factors from the planning phase through the event's conclusion.

Keywords

• Key success factors
• Experience perception
• Orange Blossom Festival
• Festivals

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