Redefining the concepts of public relations and corporate communication: An examination and critical approach over the Corporate Communication Professionals Association of Turkey

Abstract

The term “corporate communication” had emerged because of the developments achieved in communication, it is also related with the communication activities of the organization. However, although “corporate communication” takes part mainly under the umbrella of public relations activities, it is seen that the concept, as a separate area of expertise was tried to be considered as distinct from the public relations discipline. Starting from this point the study aims to discuss the reasons of foundation of the Corporate Communication Professionals Association (Kurumsal İletişimciler Derneği /KİD) which has activities in Turkey or its necessariness.

In the study which aims to examine the corporate communication activities and to expose its relationship with the concept of public relations, first, the theoretical and practical frameworks of the concepts of “corporate communication” and “public relations” are exposed. The conceptual framework which is determined by literature analysis is analysed and discussed within the context of the activities of the Corporate Communication Professionals Association. In the study although the concepts of “corporate communication” and “public relation” had been dealt with all their dimensions, basically, dealing with the same practice as different concepts instead of being evaluated under the same umbrella is assessed by us with a critical perspective. 

Keywords

• Communication,Corporate Communication,Corporate Communication Professionals Association of Turkey

References

1. Crable, R., Vibbert, S. (1986). Public Relations as Communication Management, USA: Bellwether Press
2. Grunig L., Grunig J., Dozier, D. (2002). Excellent Public Relations and Effective Organizations, New Jersey:Lawrence Erlbaum Associates
3. Grunig, J. E. (1992). Communication, Public Relations, And Effective Organizations: An Overview Of The Book. Grunig, J. E. (Ed.)., Excellence In Public Relations And Communication Management. New York :Routledge.
4. Grunig, J. E., & Hunt, T. (1984). Managing Public Relations, New York: Holt, Rinehart & Winston.
5. Lattimore, D., Baskin, O., Heimann, S., Toth, E., (2012). Public Relations: The Profession and the Practice, New York:McGraw-Hill
6. Long, L. W., & Hazelton, V. (1987). Public Relations: A Theoretical and Practical Response. Public Relations Review, 13(2), 3-13.
7. Özgen, E., Akbayır, Z. (2016), Reputation Problem of Public Relations in Turkey and a Critical View About the Public Relations Professional Organisations of Turkey, XI. European Conference on Social and Behavioral Sciences, September 1-4, Rome, Italy
8. White, J., L. Mazur (1996). Strategic Communications Management: Making Public Relations Work, England: Wokingham

9. Wilcox, D., Cameron, G., Reber, B., (2012). Public Relations Strategies and Tactics, 7. Ed, England: Pearson
10. Wood, E., (2012). Public Relations and Corporate Communication, Ed. Alison Theaker, The Public Relations Handbook, 4.th ed., New York: Oxon
11. http://prmeasured.com/wp-content/uploads/2016/06/PRCA-PR-Census-2016.pdf, 28 September 2016
12. http://kid.com.tr/amacimiz.aspx, 15 August 2016
13. http://www.edelman.com/what-we-do/, 1 October 2016
14. https://www.ketchum.com/expertise, 1 October 2016
15. http://www.webershandwick.com/#our-impact, 1 October 2016
16. http://fleishmanhillard.com/expertise/, 2 October 2016
17. http://www.hkstrategies.com/our-expertise/, 2 October 2016
18. http://www.mslgroup.com/what/, 2 October 2016
19. http://www.bluefocusgroup.com/en/wmdfw/, 3 October 2016
20. http://golin.com/about-us/, 3 October 2016
21. http://www.taylorbennettfoundation.org/aboutpr/, 7 October 2016
22. http://www.burson-marsteller.com/what-we-do/capabilities/, 2 October 2016
23. https://prezi.com/dkcf2spr3zix/cci-practices-and-trends-study-2015/, 18 October 2016
24. https://www.prsa.org/aboutprsa/publicrelationsdefined/#.V_ebtuWLTcs, 7 October 2016
25. Riel, C., Fombrun, C., (2007). Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management, New York: Routhledge
26. http://www.kornferry.com/institute/the-chief-communications-officer-2015-survey-and-findings-among-the-fortune-500, 20 October 2016
27. https://www.brunswickgroup.com/media/596557/Brunswick-Future-of-Corporate-Communications-Report.pdf, 15 August 2016
28. http://www.holmesreport.com/ranking-and-data/global-communications-report/2016-pr-agency-rankings/top-10, 25 October 2016
29. http://www.bls.gov/ooh/media-and-communication/public-relations-specialists.htm#tab-2, 7 October 2016
30. http://www.bls.gov/ooh/media-and-communication/public-relations-specialists.htm#tab-2. 25 October 2016,
31. http://www.ogilvy.com/#/%7Bfilter:Capabilities%7D, 3 October 2016