Research Article
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Year 2017, , 475 - 485, 01.02.2017
https://doi.org/10.24289/ijsser.272477

Abstract

References

  • Crable, R., Vibbert, S. (1986). Public Relations as Communication Management, USA: Bellwether Press
  • Grunig L., Grunig J., Dozier, D. (2002). Excellent Public Relations and Effective Organizations, New Jersey:Lawrence Erlbaum Associates
  • Grunig, J. E. (1992). Communication, Public Relations, And Effective Organizations: An Overview Of The Book. Grunig, J. E. (Ed.)., Excellence In Public Relations And Communication Management. New York :Routledge.
  • Grunig, J. E., & Hunt, T. (1984). Managing Public Relations, New York: Holt, Rinehart & Winston.
  • Lattimore, D., Baskin, O., Heimann, S., Toth, E., (2012). Public Relations: The Profession and the Practice, New York:McGraw-Hill
  • Long, L. W., & Hazelton, V. (1987). Public Relations: A Theoretical and Practical Response. Public Relations Review, 13(2), 3-13.
  • Özgen, E., Akbayır, Z. (2016), Reputation Problem of Public Relations in Turkey and a Critical View About the Public Relations Professional Organisations of Turkey, XI. European Conference on Social and Behavioral Sciences, September 1-4, Rome, Italy
  • White, J., L. Mazur (1996). Strategic Communications Management: Making Public Relations Work, England: Wokingham
  • Wilcox, D., Cameron, G., Reber, B., (2012). Public Relations Strategies and Tactics, 7. Ed, England: Pearson
  • Wood, E., (2012). Public Relations and Corporate Communication, Ed. Alison Theaker, The Public Relations Handbook, 4.th ed., New York: Oxon
  • http://prmeasured.com/wp-content/uploads/2016/06/PRCA-PR-Census-2016.pdf, 28 September 2016
  • http://kid.com.tr/amacimiz.aspx, 15 August 2016
  • http://www.edelman.com/what-we-do/, 1 October 2016
  • https://www.ketchum.com/expertise, 1 October 2016
  • http://www.webershandwick.com/#our-impact, 1 October 2016
  • http://fleishmanhillard.com/expertise/, 2 October 2016
  • http://www.hkstrategies.com/our-expertise/, 2 October 2016
  • http://www.mslgroup.com/what/, 2 October 2016
  • http://www.bluefocusgroup.com/en/wmdfw/, 3 October 2016
  • http://golin.com/about-us/, 3 October 2016
  • http://www.taylorbennettfoundation.org/aboutpr/, 7 October 2016
  • http://www.burson-marsteller.com/what-we-do/capabilities/, 2 October 2016
  • https://prezi.com/dkcf2spr3zix/cci-practices-and-trends-study-2015/, 18 October 2016
  • https://www.prsa.org/aboutprsa/publicrelationsdefined/#.V_ebtuWLTcs, 7 October 2016
  • Riel, C., Fombrun, C., (2007). Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management, New York: Routhledge
  • http://www.kornferry.com/institute/the-chief-communications-officer-2015-survey-and-findings-among-the-fortune-500, 20 October 2016
  • https://www.brunswickgroup.com/media/596557/Brunswick-Future-of-Corporate-Communications-Report.pdf, 15 August 2016
  • http://www.holmesreport.com/ranking-and-data/global-communications-report/2016-pr-agency-rankings/top-10, 25 October 2016
  • http://www.bls.gov/ooh/media-and-communication/public-relations-specialists.htm#tab-2, 7 October 2016
  • http://www.bls.gov/ooh/media-and-communication/public-relations-specialists.htm#tab-2. 25 October 2016,
  • http://www.ogilvy.com/#/%7Bfilter:Capabilities%7D, 3 October 2016

Redefining the concepts of public relations and corporate communication: An examination and critical approach over the Corporate Communication Professionals Association of Turkey

Year 2017, , 475 - 485, 01.02.2017
https://doi.org/10.24289/ijsser.272477

Abstract

The term “corporate communication” had emerged because
of the developments achieved in communication, it is also related with the
communication activities of the organization. However, although “corporate
communication” takes part mainly under the umbrella of public relations
activities, it is seen that the concept, as a separate area of expertise was
tried to be considered as distinct from the public relations discipline.
Starting from this point the study aims to discuss the reasons of foundation of
the Corporate Communication Professionals Association (Kurumsal İletişimciler
Derneği /KİD) which has activities in Turkey or its necessariness.



In the study which aims to examine the corporate
communication activities and to expose its relationship with the concept of
public relations, first, the theoretical and practical frameworks of the
concepts of “corporate communication” and “public relations” are exposed. The
conceptual framework which is determined by literature analysis is analysed and
discussed within the context of the activities of the Corporate Communication
Professionals Association. In the study although the concepts of “corporate communication”
and “public relation” had been dealt with all their dimensions, basically,
dealing with the same practice as different concepts instead of being evaluated
under the same umbrella is assessed by us with a critical perspective. 

References

  • Crable, R., Vibbert, S. (1986). Public Relations as Communication Management, USA: Bellwether Press
  • Grunig L., Grunig J., Dozier, D. (2002). Excellent Public Relations and Effective Organizations, New Jersey:Lawrence Erlbaum Associates
  • Grunig, J. E. (1992). Communication, Public Relations, And Effective Organizations: An Overview Of The Book. Grunig, J. E. (Ed.)., Excellence In Public Relations And Communication Management. New York :Routledge.
  • Grunig, J. E., & Hunt, T. (1984). Managing Public Relations, New York: Holt, Rinehart & Winston.
  • Lattimore, D., Baskin, O., Heimann, S., Toth, E., (2012). Public Relations: The Profession and the Practice, New York:McGraw-Hill
  • Long, L. W., & Hazelton, V. (1987). Public Relations: A Theoretical and Practical Response. Public Relations Review, 13(2), 3-13.
  • Özgen, E., Akbayır, Z. (2016), Reputation Problem of Public Relations in Turkey and a Critical View About the Public Relations Professional Organisations of Turkey, XI. European Conference on Social and Behavioral Sciences, September 1-4, Rome, Italy
  • White, J., L. Mazur (1996). Strategic Communications Management: Making Public Relations Work, England: Wokingham
  • Wilcox, D., Cameron, G., Reber, B., (2012). Public Relations Strategies and Tactics, 7. Ed, England: Pearson
  • Wood, E., (2012). Public Relations and Corporate Communication, Ed. Alison Theaker, The Public Relations Handbook, 4.th ed., New York: Oxon
  • http://prmeasured.com/wp-content/uploads/2016/06/PRCA-PR-Census-2016.pdf, 28 September 2016
  • http://kid.com.tr/amacimiz.aspx, 15 August 2016
  • http://www.edelman.com/what-we-do/, 1 October 2016
  • https://www.ketchum.com/expertise, 1 October 2016
  • http://www.webershandwick.com/#our-impact, 1 October 2016
  • http://fleishmanhillard.com/expertise/, 2 October 2016
  • http://www.hkstrategies.com/our-expertise/, 2 October 2016
  • http://www.mslgroup.com/what/, 2 October 2016
  • http://www.bluefocusgroup.com/en/wmdfw/, 3 October 2016
  • http://golin.com/about-us/, 3 October 2016
  • http://www.taylorbennettfoundation.org/aboutpr/, 7 October 2016
  • http://www.burson-marsteller.com/what-we-do/capabilities/, 2 October 2016
  • https://prezi.com/dkcf2spr3zix/cci-practices-and-trends-study-2015/, 18 October 2016
  • https://www.prsa.org/aboutprsa/publicrelationsdefined/#.V_ebtuWLTcs, 7 October 2016
  • Riel, C., Fombrun, C., (2007). Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management, New York: Routhledge
  • http://www.kornferry.com/institute/the-chief-communications-officer-2015-survey-and-findings-among-the-fortune-500, 20 October 2016
  • https://www.brunswickgroup.com/media/596557/Brunswick-Future-of-Corporate-Communications-Report.pdf, 15 August 2016
  • http://www.holmesreport.com/ranking-and-data/global-communications-report/2016-pr-agency-rankings/top-10, 25 October 2016
  • http://www.bls.gov/ooh/media-and-communication/public-relations-specialists.htm#tab-2, 7 October 2016
  • http://www.bls.gov/ooh/media-and-communication/public-relations-specialists.htm#tab-2. 25 October 2016,
  • http://www.ogilvy.com/#/%7Bfilter:Capabilities%7D, 3 October 2016
There are 31 citations in total.

Details

Journal Section Makaleler
Authors

Ebru Özgen

Zuhal Akbayır This is me

Publication Date February 1, 2017
Published in Issue Year 2017

Cite

APA Özgen, E., & Akbayır, Z. (2017). Redefining the concepts of public relations and corporate communication: An examination and critical approach over the Corporate Communication Professionals Association of Turkey. International Journal of Social Sciences and Education Research, 3(2), 475-485. https://doi.org/10.24289/ijsser.272477
AMA Özgen E, Akbayır Z. Redefining the concepts of public relations and corporate communication: An examination and critical approach over the Corporate Communication Professionals Association of Turkey. International Journal of Social Sciences and Education Research. April 2017;3(2):475-485. doi:10.24289/ijsser.272477
Chicago Özgen, Ebru, and Zuhal Akbayır. “Redefining the Concepts of Public Relations and Corporate Communication: An Examination and Critical Approach over the Corporate Communication Professionals Association of Turkey”. International Journal of Social Sciences and Education Research 3, no. 2 (April 2017): 475-85. https://doi.org/10.24289/ijsser.272477.
EndNote Özgen E, Akbayır Z (April 1, 2017) Redefining the concepts of public relations and corporate communication: An examination and critical approach over the Corporate Communication Professionals Association of Turkey. International Journal of Social Sciences and Education Research 3 2 475–485.
IEEE E. Özgen and Z. Akbayır, “Redefining the concepts of public relations and corporate communication: An examination and critical approach over the Corporate Communication Professionals Association of Turkey”, International Journal of Social Sciences and Education Research, vol. 3, no. 2, pp. 475–485, 2017, doi: 10.24289/ijsser.272477.
ISNAD Özgen, Ebru - Akbayır, Zuhal. “Redefining the Concepts of Public Relations and Corporate Communication: An Examination and Critical Approach over the Corporate Communication Professionals Association of Turkey”. International Journal of Social Sciences and Education Research 3/2 (April 2017), 475-485. https://doi.org/10.24289/ijsser.272477.
JAMA Özgen E, Akbayır Z. Redefining the concepts of public relations and corporate communication: An examination and critical approach over the Corporate Communication Professionals Association of Turkey. International Journal of Social Sciences and Education Research. 2017;3:475–485.
MLA Özgen, Ebru and Zuhal Akbayır. “Redefining the Concepts of Public Relations and Corporate Communication: An Examination and Critical Approach over the Corporate Communication Professionals Association of Turkey”. International Journal of Social Sciences and Education Research, vol. 3, no. 2, 2017, pp. 475-8, doi:10.24289/ijsser.272477.
Vancouver Özgen E, Akbayır Z. Redefining the concepts of public relations and corporate communication: An examination and critical approach over the Corporate Communication Professionals Association of Turkey. International Journal of Social Sciences and Education Research. 2017;3(2):475-8.

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