A study to examine the health interest level of fast food consumers

Abstract

The purpose of the study is to assess the health interest level of fast food consumers and the effecting factors. To reach this aim, four main hypotheses tested in the study. A questionnaire was formed to collect the data needed to test the hypothesis. The questionnaire was carried out to the 211 fast food consumers at main fast food restaurants in Sakarya/Turkey. Both intentional and convenience sampling methods was used in the study, picking voluntary fast food consumers at the restaurants. The results indicate that, health interest of fast food consumers is at medium-high level (3.36 out of 5). Health interest level of fast food consumers increased in direct proportion to the increase of monthly income level. Also, the more a person visits a fast food restaurant the less her/his health interest level become. It also can be seen from the results that marital and child having situation are both significantly related to the heath interest level of fast food consumers. Thus, according to the results, all four hypothesis of the study was supported.

Keywords

• Fast Food Consumption,Consumer Health Interest,Marketing strategy

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