Türkiye çay endüstrisi: Sektörel ve ampirik bir çalışma

Abstract

Bu çalışmada öncelikle çayın tarihi anlatılacaktır. Ardından Türk çay sektörünün geçmiş ve şimdiki koşulları ve dinamikleri özetlenerek çay ile ilgilenen ekonomik çevreler ve iş çevreleri kısaca incelenecektir. Daha sonra Türkiye’de çay üretimi, tüketimi ve dış ticaret konuları özetlenecektir. Ekonomik açıdan, çay piyasası analiz edilecek ve piyasa yapısı tanımlanacaktır. Piyasadaki lider firmalar ve diğer firmaların piyasaki payı incelenerek piyasaki rekabet ölçülecektir. Veri analizi kısmında çay fiyatlarının esnekliği, ÇAYKUR’un finansal analizi ve çay satışlarının piyasayla etkileşimi araştırılacaktır. Son olarak bulgular değerlendirilip tartışma ve sonuçlar açıklanacaktır

Keywords

• Türkiye Çay Sektörü,Piyasa Yapısı,Fiyat Esnekliği,Finansal Analiz

Tea industry in Turkey: A sectoral and empirical study

Abstract

In this analysis, firstly the history of tea is introduced. Then briefly overview of the economic and business environment in our country is done. The past and present conditions and dynamics of Turkish tea sector are summarized. Then, production, consumption, import and export of the tea is shown. Then from the economic aspects, the market is analyzed and the structure of the market is identified. Leading firm and the other firms' shares are explored and the competition in the market is measured. As an empirical study, price elasticity of demand in tea sector is investigated. Furthermore, financial position and success of ÇAYKUR is examined through ratio analysis. Lastly, interaction between market index and tea sales is studied by regression analysis. The results and discussion parts summarize the main results of the study in detail.

Keywords

• Turkey Tea Industry,Turkey Tea Market Structure,Price Flexibility,Financial Analysis

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