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Academic internationalization: Academics as marketing actors in higher education

Year 2019, , 16 - 22, 01.01.2019
https://doi.org/10.24289/ijsser.473443

Abstract

Internationalization in the academic world has been a
major research subject for the last several decades. Academic connections and
collaborations between universities from different countries via joint research
projects, education and training activities are very valuable. In establishing
such connections, academics in staff mobility programs might play an important
role in introducing their institution and carry a potential marketing element
for future academic collaborations. In this respect, the aim of this study is
to explore the awareness of academics on their role in academic marketing in
the international higher education arena and to explore their expectations
toward improving international education activities. 

References

  • Allen, M. & Ogilvie, L. (2004). Internationalization of higher education: potentials and pitfalls for nursing education. International Nursing Review, 51(2), 73-80.
  • Altbach, P. (2002). Perspectives on Internationalizing Higher Education, International Higher Education, 27, 6-8.
  • Aziz, A. (2010). Sosyal Bilimlerde Araştırma Yöntemleri ve Teknikleri. 5. Baskı. İstanbul: Nobel Yayınları.
  • Chang, S. (2007). Academics and international education: the forgotten segment of Australia’s international education program?, presented at the Australian International Educa-tion Conference, 9-12 October, Melbourne.
  • Creswell, J.W. (2012). Educational Research: Planning, Conducting, and Evaluating Quantitative and Qualitative Research. 4th edition. Boston: Pearson.
  • Dunn, L. & Wallace, M. (2006): Australian academics and transnational teaching: an exploratory study of their preparedness and experiences, Higher Education Research & Development, 25(4), 357-369.
  • Elo, S. & Kyngas, H. (2008). The qualitative content analysis process. Journal of Advan-ced Nursing, 62(1), 107–115.
  • European Commission (2015). Education & Training: Erasmus Facts & Figures & Trends. Retrieved from: http://ec.europa.eu/dgs/education_culture/repository/education/library/statistics/erasmus-plus-facts-figures_en.pdf
  • European Commission (2017). Presenting and promoting Erasmus+ opportunities.Retrieved from: https://eacea.ec.europa.eu/sites/eacea-site/files/eplus_guidancedocument_eud_he_youth_oct2017-final_0.pdf
  • European Parliament Report, 2015. Internationalisation of Higher Education. Retrieved from: http://www.europarl.europa.eu/studies
  • Halat, E. & Hocaoglu, N. (2014). Impacts of the Erasmus Exchange Program on academicians, The Online Journal of Counseling and Education, 3(2), 32-49.
  • Hemsley-Brown, J. & Goonawardana, S. (2007). Brand harmonization in the international higher education market, Journal of Business Research, 60, 942-948.
  • Knight, J. (2013). The changing landscape of higher education internationalisation – for better or worse?, Perspectives: Policy and Practice in Higher Education, 17(3), 84-90.
  • OECD, 2012. Approaches to internationalisation and their implications for strategic management and institutional practice. Retrieved from: https://www.oecd.org/edu/imhe/Approaches%20to%20internationalisation%20%20final%20%20web.pdf
  • Poole, D. & Ewan, C. (2010). Academics as part-time marketers in university offshore programs: an exploratory study, Journal of Higher Education Policy and Management, 32(2), 149-158, DOI: 10.1080/13600800903575447
  • Streitwieser, B. (2014). Internationalisation of Higher Education and Global Mobility. Oxford: Symposium Books.
  • Svetlik, I. & Lalić, A.B. (2016). The impact of the internationalisation of higher education on academic staff development – the case of Slovenian public universities, Studies in Higher Education, 41(2), 364-380, DOI: 10.1080/03075079.2014.942266
  • Yemini, M. & Sagie, N. (2016). Research on internationalisation in higher education- exploratory analysis, Perspectives: Policy and Practice in Higher Education, 20(2-3): 90-98, DOI: 10.1080/13603108.2015.1062057
  • Yıldırım, A. & Şimşek, H. (2008). Sosyal Bilimlerde Nitel Araştırma Yöntemleri. 6. Baskı. Ankara: Seçkin Yayınları.
  • Yılmaz, D.V. (2016). Uygulayıcıların penceresinden Türk üniversitelerinin uluslararasılaşma deneyimi, SDÜ Fen Edebiyat Fakültesi Sosyal Bilimler Dergisi, 37, 91-109.
Year 2019, , 16 - 22, 01.01.2019
https://doi.org/10.24289/ijsser.473443

Abstract

References

  • Allen, M. & Ogilvie, L. (2004). Internationalization of higher education: potentials and pitfalls for nursing education. International Nursing Review, 51(2), 73-80.
  • Altbach, P. (2002). Perspectives on Internationalizing Higher Education, International Higher Education, 27, 6-8.
  • Aziz, A. (2010). Sosyal Bilimlerde Araştırma Yöntemleri ve Teknikleri. 5. Baskı. İstanbul: Nobel Yayınları.
  • Chang, S. (2007). Academics and international education: the forgotten segment of Australia’s international education program?, presented at the Australian International Educa-tion Conference, 9-12 October, Melbourne.
  • Creswell, J.W. (2012). Educational Research: Planning, Conducting, and Evaluating Quantitative and Qualitative Research. 4th edition. Boston: Pearson.
  • Dunn, L. & Wallace, M. (2006): Australian academics and transnational teaching: an exploratory study of their preparedness and experiences, Higher Education Research & Development, 25(4), 357-369.
  • Elo, S. & Kyngas, H. (2008). The qualitative content analysis process. Journal of Advan-ced Nursing, 62(1), 107–115.
  • European Commission (2015). Education & Training: Erasmus Facts & Figures & Trends. Retrieved from: http://ec.europa.eu/dgs/education_culture/repository/education/library/statistics/erasmus-plus-facts-figures_en.pdf
  • European Commission (2017). Presenting and promoting Erasmus+ opportunities.Retrieved from: https://eacea.ec.europa.eu/sites/eacea-site/files/eplus_guidancedocument_eud_he_youth_oct2017-final_0.pdf
  • European Parliament Report, 2015. Internationalisation of Higher Education. Retrieved from: http://www.europarl.europa.eu/studies
  • Halat, E. & Hocaoglu, N. (2014). Impacts of the Erasmus Exchange Program on academicians, The Online Journal of Counseling and Education, 3(2), 32-49.
  • Hemsley-Brown, J. & Goonawardana, S. (2007). Brand harmonization in the international higher education market, Journal of Business Research, 60, 942-948.
  • Knight, J. (2013). The changing landscape of higher education internationalisation – for better or worse?, Perspectives: Policy and Practice in Higher Education, 17(3), 84-90.
  • OECD, 2012. Approaches to internationalisation and their implications for strategic management and institutional practice. Retrieved from: https://www.oecd.org/edu/imhe/Approaches%20to%20internationalisation%20%20final%20%20web.pdf
  • Poole, D. & Ewan, C. (2010). Academics as part-time marketers in university offshore programs: an exploratory study, Journal of Higher Education Policy and Management, 32(2), 149-158, DOI: 10.1080/13600800903575447
  • Streitwieser, B. (2014). Internationalisation of Higher Education and Global Mobility. Oxford: Symposium Books.
  • Svetlik, I. & Lalić, A.B. (2016). The impact of the internationalisation of higher education on academic staff development – the case of Slovenian public universities, Studies in Higher Education, 41(2), 364-380, DOI: 10.1080/03075079.2014.942266
  • Yemini, M. & Sagie, N. (2016). Research on internationalisation in higher education- exploratory analysis, Perspectives: Policy and Practice in Higher Education, 20(2-3): 90-98, DOI: 10.1080/13603108.2015.1062057
  • Yıldırım, A. & Şimşek, H. (2008). Sosyal Bilimlerde Nitel Araştırma Yöntemleri. 6. Baskı. Ankara: Seçkin Yayınları.
  • Yılmaz, D.V. (2016). Uygulayıcıların penceresinden Türk üniversitelerinin uluslararasılaşma deneyimi, SDÜ Fen Edebiyat Fakültesi Sosyal Bilimler Dergisi, 37, 91-109.
There are 20 citations in total.

Details

Primary Language English
Journal Section Makaleler
Authors

Figen Karaferye 0000-0003-3449-032X

Publication Date January 1, 2019
Published in Issue Year 2019

Cite

APA Karaferye, F. (2019). Academic internationalization: Academics as marketing actors in higher education. International Journal of Social Sciences and Education Research, 5(1), 16-22. https://doi.org/10.24289/ijsser.473443
AMA Karaferye F. Academic internationalization: Academics as marketing actors in higher education. International Journal of Social Sciences and Education Research. January 2019;5(1):16-22. doi:10.24289/ijsser.473443
Chicago Karaferye, Figen. “Academic Internationalization: Academics As Marketing Actors in Higher Education”. International Journal of Social Sciences and Education Research 5, no. 1 (January 2019): 16-22. https://doi.org/10.24289/ijsser.473443.
EndNote Karaferye F (January 1, 2019) Academic internationalization: Academics as marketing actors in higher education. International Journal of Social Sciences and Education Research 5 1 16–22.
IEEE F. Karaferye, “Academic internationalization: Academics as marketing actors in higher education”, International Journal of Social Sciences and Education Research, vol. 5, no. 1, pp. 16–22, 2019, doi: 10.24289/ijsser.473443.
ISNAD Karaferye, Figen. “Academic Internationalization: Academics As Marketing Actors in Higher Education”. International Journal of Social Sciences and Education Research 5/1 (January 2019), 16-22. https://doi.org/10.24289/ijsser.473443.
JAMA Karaferye F. Academic internationalization: Academics as marketing actors in higher education. International Journal of Social Sciences and Education Research. 2019;5:16–22.
MLA Karaferye, Figen. “Academic Internationalization: Academics As Marketing Actors in Higher Education”. International Journal of Social Sciences and Education Research, vol. 5, no. 1, 2019, pp. 16-22, doi:10.24289/ijsser.473443.
Vancouver Karaferye F. Academic internationalization: Academics as marketing actors in higher education. International Journal of Social Sciences and Education Research. 2019;5(1):16-22.

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