The role of the employer brand on employees' career planning: The case of hotel businesses

Abstract

The aim of this study is to determine the role of the employer brand on employees' career planning. The research data were collected through questionnaires by face-to-face interviews from 417 young employees (ages between 18-30) who study as undergraduate and associate degree students at Isparta University of Applied Sciences and Süleyman Demirel University between October 2018-March 2019. SPSS program was used to analyze the data. Firstly, validity and reliability analysis were applied to the data. In the second stage, correlation and regression analysis were performed to test the research hypotheses. As a result of the regression analysis, it was seen that promotion opportunities, job security, personal development programs, talent management programs, sustainable career opportunities and international working experience factors had a significant effect on the dependent variable “career planning factor”. As a result, all hypotheses were supported

Keywords

• Employer Brand,Employee,Career Planning,Hotel,Career and Development Opportunities

İşgörenlerin kariyer planlamasında işveren markasının rolü: Otel işletmeleri örneği

Öz

Bu çalışmanın amacı, işgörenlerin kariyer planlamasında işveren markasının rolünü belirlemektir. Araştırma verileri Ekim 2018-Mart 2019 döneminde, aynı zamanda Isparta Uygulama Bilimler Üniversitesi ve Süleyman Demirel Üniversitesinde Lisans ve Ön lisans turizm düzeyinde öğrenim gören 18-30 yaş grubundaki 417 işgörenden yüzyüze görüşme yapılarak anket formu aracılığı ile toplanmıştır. Verilerin analizinde SPSS programından yararlanılmıştır. İlk olarak verilere geçerlik ve güvenirlik analizi uygulanmıştır. İkinci aşamada araştırma hipotezlerini test etmek amacıyla korelasyon ve regresyon analizleri yapılmıştır. Analiz sonuçlarında “terfi olanakları, iş güvencesi, kişisel gelişim programları, yetenek yönetimi programları, sürdürülebilir kariyer fırsatları, ve uluslararası çalışma deneyimi” değişkenlerinin kariyer planlaması üzerinde etkisinin olduğu bulgusuna ulaşılmıştır. Sonuç olarak oluşturulan hipotezler kabul edilmiştir.    

Anahtar Kelimeler

• İşveren Markası,İşgören,Kariyer Planlaması,Otel,Kariyer ve Gelişim Olanakları

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