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CONSUMER OPINIONS ABOUT PRINT AND ON-LINE PAY CONTENTS ACCORDING TO PRIMARY RESEARCH RESULTS

Year 2014, Volume: 6 Issue: 2, 12 - 19, 01.12.2014

Katalin Jäckel Mónika Fodor ágnes Csiszárik-kocsir András Medve

Abstract

In this paper we present the sub results of a primer research project process. The main objective of survey was to explore the effect of the digitalization onto the media consumption habits, with a strange look onto the print and the on-line pay contents. During the research we applied qualitative and quantitative methods. We analysed the most important changes of the media consumption preferences with the help of expert interviews and consumers surveys taking the influencing role of the international trends onto consideration. Based on the results of the research can be characterised the main target groups of on-line pay contents and the print mediums

Keywords

digitalization media consumption habits qualitative quantitative research

References

  • http://www.ejc.net/media_landscape/article/germany/
  • http://www.emarketer.com/RecentArticles.aspx Worlnewspaperweek.org: 2011.10.19.
  • http://www.nationmaster.com/country/ks-korea-south/med-media Nationmaster.com: 2011.10.23. 14:30

Year 2014, Volume: 6 Issue: 2, 12 - 19, 01.12.2014

Katalin Jäckel Mónika Fodor ágnes Csiszárik-kocsir András Medve

Abstract

References

  • http://www.ejc.net/media_landscape/article/germany/
  • http://www.emarketer.com/RecentArticles.aspx Worlnewspaperweek.org: 2011.10.19.
  • http://www.nationmaster.com/country/ks-korea-south/med-media Nationmaster.com: 2011.10.23. 14:30
There are 3 citations in total.

Details

Other ID JA92GG27FR
Authors

Katalin Jäckel This is me

Mónika Fodor This is me

ágnes Csiszárik-kocsir This is me

András Medve This is me

Publication Date December 1, 2014
Published in Issue Year 2014 Volume: 6 Issue: 2

Cite

APA Jäckel, K., Fodor, M., Csiszárik-kocsir, ágnes, Medve, A. (2014). CONSUMER OPINIONS ABOUT PRINT AND ON-LINE PAY CONTENTS ACCORDING TO PRIMARY RESEARCH RESULTS. International Journal of Social Sciences and Humanity Studies, 6(2), 12-19.
AMA Jäckel K, Fodor M, Csiszárik-kocsir ágnes, Medve A. CONSUMER OPINIONS ABOUT PRINT AND ON-LINE PAY CONTENTS ACCORDING TO PRIMARY RESEARCH RESULTS. IJ-SSHS. December 2014;6(2):12-19.
Chicago Jäckel, Katalin, Mónika Fodor, ágnes Csiszárik-kocsir, and András Medve. “CONSUMER OPINIONS ABOUT PRINT AND ON-LINE PAY CONTENTS ACCORDING TO PRIMARY RESEARCH RESULTS”. International Journal of Social Sciences and Humanity Studies 6, no. 2 (December 2014): 12-19.
EndNote Jäckel K, Fodor M, Csiszárik-kocsir ágnes, Medve A (December 1, 2014) CONSUMER OPINIONS ABOUT PRINT AND ON-LINE PAY CONTENTS ACCORDING TO PRIMARY RESEARCH RESULTS. International Journal of Social Sciences and Humanity Studies 6 2 12–19.
IEEE K. Jäckel, M. Fodor, ágnes Csiszárik-kocsir, and A. Medve, “CONSUMER OPINIONS ABOUT PRINT AND ON-LINE PAY CONTENTS ACCORDING TO PRIMARY RESEARCH RESULTS”, IJ-SSHS, vol. 6, no. 2, pp. 12–19, 2014.
ISNAD Jäckel, Katalin et al. “CONSUMER OPINIONS ABOUT PRINT AND ON-LINE PAY CONTENTS ACCORDING TO PRIMARY RESEARCH RESULTS”. International Journal of Social Sciences and Humanity Studies 6/2 (December2014), 12-19.
JAMA Jäckel K, Fodor M, Csiszárik-kocsir ágnes, Medve A. CONSUMER OPINIONS ABOUT PRINT AND ON-LINE PAY CONTENTS ACCORDING TO PRIMARY RESEARCH RESULTS. IJ-SSHS. 2014;6:12–19.
MLA Jäckel, Katalin et al. “CONSUMER OPINIONS ABOUT PRINT AND ON-LINE PAY CONTENTS ACCORDING TO PRIMARY RESEARCH RESULTS”. International Journal of Social Sciences and Humanity Studies, vol. 6, no. 2, 2014, pp. 12-19.
Vancouver Jäckel K, Fodor M, Csiszárik-kocsir ágnes, Medve A. CONSUMER OPINIONS ABOUT PRINT AND ON-LINE PAY CONTENTS ACCORDING TO PRIMARY RESEARCH RESULTS. IJ-SSHS. 2014;6(2):12-9.