THE ROLE OF MUSIC IN THE NATIONAL-BOLSHEVIK ORGANIZATION: A WEB-BASED ANALYSIS

Abstract

The paper investigates the use of music on behalf of the Russian National-Bolshevik organization as captured through an analysis of its Webpage. The starting point of the analysis is Eyerman and Jamison’s (1998) definition of music as central element in the construction of social movements’ meanings and in the making and organizing of their collective identity. Moreover, as pointed out by Zuev (2010), the Internet represents an expressive equipment used by the organizations for the successful presentation of the self, allowing the construction of an attractive public profile and assuring them a permanent performance visible to the audience. Through a Web analysis of the music content and links and their positioning in the internal structure of the group’s Webpage, the paper provides insights into the political communication style of the National Bolsheviks and, more specifically, on the contribution of music to their online self-presentation.

Keywords

• National-Bolsheviks, Internet, Music, SMOs self-presentation and identity

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