ANALYZING TOURISM POTENTIAL AND DETERMINING STRATEGIES: CASES OF SOME CITIES IN TURKEY

Abstract

Recent years, tourism is one of the major business areas for countries. Its effect on several disciplines can not be disclaimed. Because of analyzing this sector has a high importance. In this paper four cities in Turkey (Antalya, Istanbul, Izmir, and Mugla) are analyzed with their statistics of number of arrivals, nights spent average length of stay and occupancy rates by type and class of establishment. And according to these statistics, strategies have determined for these cities, and also for Turkey. This study guides governments, investors, and tourism employee with the determined strategies. And furthermore this paper can be a case study for international tourism sector

Keywords

• Tourism, Case Study, Strategy

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