IN-DEPTH ANALYSIS OF MARINAS

Year 2012, Volume: 4 Issue: 2, 199 - 205, 01.12.2012

Ferika Özer Sarı

Abstract

Tourism is a major subsector of services and it’s got diversified branches. Among those branches, marine tourism which is the most common one, reserves an important place in Turkey’s future by making contributions to national economy. In this regard, yachting and marina management are two significant subject areas which deserve closer interest. Like other tourism enterprises, marinas should cope with an increasing variety of services and competition environment. For marina managements to make right orientations and future positioning, it’s theoretically and practically useful to make business oriented analysis on them. In accordance with this aim, an extensive review of the literature has been made, marinas have been examined on site, besides, five marina managers in Turkey and one in Britain have been interviewed by using an unstructured in-depth interview technique as a qualitative research method. As a result of this study, knowledge and proposals put forward for all categories of marina managers about marina facilities and services, general structure and design principles and human resources

Keywords

Marina, Marina Management, Services Management

References

• Aksay, Can (2009), Port Bodrum Yalıkavak G.M., Personal interview, Bodrum.
• Altay, H. and H. Akyurt. (2010), ”Türkiye Turizminin Tektonik Etki (Pazar Tektoniği)
• Açısından İncelenmesi” Seyahat ve Otel İşletmeciliği Dergisi, Vol.7 No. 4, pp. 33-39. Bezirgan, Ali Erkan (2009), “Marina Yatırımlarına Sektörel Yaklaşım: Ege’de ve Ülkemizdeki Son Durum” 1. Uluslararası İzmir Ulaşım Sempozyumu, Bildiriler, İzmir, http://ius.imoizmir.org.tr/ius_bildiriler/36_k84_ius_d_marine_ius___r1.pdf [Accessed 09.2010]
• Bezirgan, A. E. (2010), Doğuş Group Coordinator of Marinas, Personal interview, Bodrum. Ereaut, http://www.qsrinternational.com/what-is-qualitative-research.aspx, 04.2012] What’s Qualitative Research, QSR International, Accessed
• Farrell, P. (1996), “Dry Stack Boat Storage Systems- A Worthy Investment” ICOMIA, http://www.icomia.com/library/Default.aspx?LibraryDocumentId=1079 08.2010] Accessed
• Garland, Andrew (2008), Brighton Marina General Manager, Personal interview, Brighton, UK.
• Gür, Metin (2010), Milta Marina Customer Relations Manager,Personal interview, Bodrum.
• IMI (1998), Financial and Operational Benchmark Study for Marina Operators (in: Mill, Robert C.) Resorts: Management and Operation, New Jersey, John Wiley & Sons Incorporated.
• Karacalar, Ömer (2009), Milta Marina G.M., Personal int., Bodrum.
• Mill, Robert C. (2001), Resorts: Management and Operation, New Jersey, John Wiley & Sons Incorporated.
• Orams, Mark (1999), Marine Tourism: Development, Impacts and Management, London, Routledge.
• Phillips, Patrick L. (1986), Developing with Recreational Amenities: Golf, Tennis,
• Skiing, Marinas, Washington D.C., Urban Land Institute. Richins, H. (1992), “Yachting Holidays, An Experience with Island Adventures” (in: Weiler, B. and C. M. Hall- Eds) Special Interest Tourism, John Wiley & Sons Inc., Halsted Press, pp. 185- 197.
• Robert Wood Johnson Foundation (2011), Qualitative Research Guidelines Project, Unstructured Interviews, http://www.qualres.org/HomeUnst-3630.html, Accessed 28.11.2011]
• Simpson, J. MAI (1998), “Appraising Proposed Marina Dry Stack Storage”, The Appraisal Journal, Appraisal Institute, Chicago, Illinois.
• Stone, Ron (2000), “The Key Role of Marinas in Nautical Tourism”, ICOMIA Library, http://www.icomia.com/library/Default.aspx?LibraryDocumentId=1148 05.2012] , Accessed
• The Yacht Harbour Association (2007), A Code of Practice for Design, Consruction and Operation of Coastal and Inland Marinas& Yacht Harbours, Kent, UK