FACTORS INFLUENCING ENTREPRENEURIAL INTENTION AMONG UNIVERSITY STUDENTS

Year 2011, Volume: 3 Issue: 1, 487 - 496, 01.06.2011

Xue Fa Tong David Yoon Kin Tong Liang Chen Loy

Abstract

Many universities have introduced entrepreneurship education to promote the interest of under graduates to becoming future entrepreneurs. Here, we seek the undergraduates’ perceptions on factors that influence them to entrepreneurial intentions. Based on literature search, we identify validated factors used for predicting entrepreneurial intention. These factors were adapted to explore on students’ perceptions. Survey questionnaires were distributed to four local universities by convenient sampling. A total of 196 valid data were analyzed using Multiple Regressions. The results show entrepreneurial intention was predicted by the need for achievement, family business background, and subjective norms except the desire for independence

Keywords

need for achievement, desire for independence, family business background, subjective norm

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