UNDERGRADUATE STUDENT’S SATISFACTION TOWARD THE NEW EDUCATION SYSTEM IN THAILAND

Year 2011, Volume: 3 Issue: 2, 443 - 455, 01.12.2011

Techachaicherdchoo Teerawut

Abstract

Since 1997, Thai government had announced the new policy to reduce the funding in education system by changing the main structures from public university to autonomous university. In 2007, there are 14 public universities had implemented the new education systems. Consequently of funding decrease, universities need to open more programs to compete each other in order to survive and match up to the business or student need. Nevertheless, new education system can affect spread out to many private universities. This lead to be question marked on the quality of education system. Therefore, this research is focus on the perception of undergraduate students toward the quality of university in Thailand. In this research, will be used the quota sampling to collect the data from autonomous universities in Thailand. The Structural Equation Modeling is the recommend statistical techniques for this research

Keywords

Education system, Student satisfaction, SEM, Autonomous University

References

• Allen L. (2000), “Competencies that count: strategies for assessing high- performance skill”, LAB Working paper No. 2, Northeast and Island Regional and Educational Laboratory, Providence, RI.
• Billy Mcclune and Ruth Jarman (2010), “Critical readings of science-based news reports: Establishing a knowledge, skills and attitudes framework”, International of Science Education, Vol. 32, No. 6, pp. 727 – 752.
• Bonnie P. Stivers, Raj Veliyath, Teresa Joyce and Janet S. Adams (2010), “Knowledge, skills, and abilities for the market economy: An investigation of student perceptions before and after China’s WTO entry”, Journal of Teaching in International Business, Vol. 21, pp. 27 – 52.
• Cheng Y. C. (1995), “Function and effectiveness of education”, Wide Angel Press, Hong Kong
• Don Hellriegel and John W. Slocum, Jr. (2004), “Organization Behavior”, 10th edition, Thomson Learning
• Emad M. Alghazo and Yasser A. Al-Hilawani (2010), “Knowledge, skills and practices concerning phonological awareness among early childhood education teachers”, Journal of research in childhood education, Vol. 24, pp. 172 – 185.
• George J. M. and Jones G. R. (2005), “Understanding and Managing Organization Behavior”, 4 edition, Pearson Prentice Hall th
• Gibson Allen (2010), Measuring business student satisfaction: a review and summary of the major predictors”, Journal of Higher Education Policy and Management, Vol. 32, No. 3, pp. 251 – 259.
• Hair J. F. Jr., Anderson R. E., Tatham R. L. and Black W. C. (2010), “Multivariate Data Analysis”, 7th edition, Prentice Hall
• Joseph Y. Awayiga, Joseph M. Onumah and Mathew Tsamenyi (2010), “Knowledge and skills development of accounting graduates: The perception of graduates and employees in Ghana”, Accounting Education, Vol. 19, No. 1–2, pp. 139 – 158.
• Juanus De Oliva, Fernandez Lozano, Martin Del Pozo, Gonzales Ballesteros, Pesquero Franco and Sanchez Martin (2009), “Comparative study of evaluation of professional competencies by experienced and trainee Spanish primary teachers”, European Journal of Teacher Education, Vol. 32, No. 4, pp. 437 – 454.
• Kantabutra Saranya and Tang C.S. John (2010), “Efficiency Analysis of Public Universities in Thailand”, Tertiary Education and Management, Vol. 16, No. 1, pp. 15 – 33.
• Kirtikara Krissanapong (2004), “Transition from a university under the bureaucratic system to an autonomous university: reflections on conceps and experience of King Mongkut’s University of Technology Thonburi”, Office of the Education Council, Ministry of Education, Thailand.
• Kliebard H. M. (2002), “The Struggle of the American Curriculum”, Teacher College Press, Columbia University
• Letcher W. David and Neves S. Joao (2010), “Determinants of undergraduate business student satisfaction”, Research in Higher Education.
• Lloyd E. Alison and Luk T.K. Sherriff (2011), “Interaction behaviors leading to comfort in the service encounter”, Journal of Service Marketing, Vol. 25, No. 3, pp. 176 – 189.
• Liu Chengfang, Zhang Linxiu, Luo Renfu, Rozelle Scott, Sharbono Brian and Shi Yaojiang (2009), “Development challenges, tuition barriers, and high school education in China”, Asia Pacific Journal of Education, Vol. 29, No. 4, pp. 503 – 520.
• Lo C. Celia (2010), “How student satisfaction factors affect perceived learning”, Journal of Scholarship of Teaching and Learning, Vol. 10, No. 1, pp. 47 – 54.
• Lunenburg F. C., and Ornstein A. C. (2004), “Education Administration Concepts and Practices”, 4th edition, Thomson Learning
• Lyon P. (2003), “Influencing performance improvement using skill charting”, Journal of European Industrial Training, Vol. 27, No. 8, pp. 398-404
• Makmee Pattrawadee, Sujiva Siridej and Kanjanawasee Sirichai (2007), “Development of a model of organizational effectiveness evaluation for faculties of education”, Higher Education Journal. Mondy R. W. and Noe R. A. (2005), “Human Resource Management”, 9th edition, Pearson Prentice Hall
• Nabi Bux Jumani, Muhammad Akhlaq, Samina Malik, Saeed-ul-Hassan Chishti and Tahir Hussain Butt (2010), “A comparison of the professional competencies of mathematic teachers trained through conventional and distance system of education in Pakistan”, International Journal of Academic Research, Vol. 2, No. 5, pp. 365 – 378.
• Ng Sandy, David E. Meredith and Dagger S. Tracey (2011), “Generating positive word-of-mouth in the service experience”, Managing Service Quality, Vol. 21. No. 2, pp. 133 – 151.
• Noe R. A., Hollenbeck J. R., Gerhart B. and Wright P. M. (2006), “Human Resource Management”, 5 edition, McGraw Hill International edition th
• Nova Science Publishers, Inc., (2009), “Higher Education: Tuition continues to risk, but pattern vary by institution type, enrollment, and education expenditures”, Journal of Education Research, Vol. 2, Issue 4, pp. 421 – 434.
• Palmer R. S. and Holt M. D. (2009), “Examining student satisfaction with wholly online learning”, Journal of Computer Assisted Learning, Vol. 25, pp. 101 – 113.
• Qi Guosheng, Chen Meifeng, Liu Xiao and Ding Bangyou (2010), “An empirical study of student satisfaction and its influencing factors – School of Continuing Education of Guangzhou University”, International Journal of Continuing Education and Lifelong Learning, Vol. 2, No.2, pp. 29 – 40.
• Sear J. T. and Marshall D. (2000), “General Influences on Contemporary Curriculum”, Journal of Curriculum Studies, Vol. 32, pp. 199-214
• Shaukat Ali Raza, Zain Majid and Abid Zia (2010), “Perceptions of Pakistani university students about role of academic engaged in imparting development skills: Implications for faculty development”, Bulletin of Education and Research, Vol. 32, No. 2, pp. 75 – 91.
• Söderlund Magnus (1998), “Customer satisfaction and its consequences on customer behavior revisited”, International Journal of Service Industry Management, Vol. 9, No. 2, pp. 19 – 188. Sum Vichet, McCaskey J. Stephen and Kyeyune Catherine (2010), “A survey research of satisfaction levels of graduate students enrolled in a nationally ranked top-10 program at a mid-western university”, Research in Higher Education.
• Walsh Gainfranco and Mitchell Vincent-Wayne (2010), “The effect of consumer confusion proneness on word of mouth, trust, and customer satisfaction”, European Journal of Marketing, Vol. 44, No. 6, pp. 838 – 859.
• Zikmund G. W. (2003), “Business Research Methods”, 7th edition, Thomson Learning
• www.contactcenter.mua.go.th/newsmua/images/upload/university_1.xls