BibTex RIS Cite

THE INFLUENCE OF PRODUCT PRESENTATION ON HOTEL WEBSITE REVISIT INTENTIONS: THE MEDIATING ROLE OF MENTAL IMAGERY

Year 2018, Volume: 10 Issue: 1, 49 - 65, 01.01.2018

Abstract

The research on mental imagery in South Africa is nascent, thereby proffering
fertile ground for understanding how sensory experiences and conative reactions
towards hotel websites could be enhanced. This consequence steered the adoption
of a unique cognitive epoch in this work, wherein the influence of mental imagery
on the revisit intentions of hotel clientele is investigated. In this vein, this study
asserts that selected website atmospheric elements are responsible for activating
mental imagery among potential hotel guests. While using a self-administered
survey instrument on a sample of 372 South African consumers, a structural
equation modelling methodology was applied. The results of the study established
that aesthetics (β =+0.650; p˂0.01), symbolism (β =+0.276; p˂0.01) and
playfulness (β=+0.252; p˂0.01) are the three website stimuli that promote the
development of mental imagery among consumers who visit hotel websites.
Furthermore, mental imagery was found to have a positive and significant influence
on the revisit intentions of hotel guests (β=+0.703; p˂0.01). The results of this
study shed novel light on extant online retailing literature that seeks to advance the
mental imagery perspective. The study provides practical information to guide
tourism marketers with regard to the pivotal cues to look out for upon designing
hotel websites.

Year 2018, Volume: 10 Issue: 1, 49 - 65, 01.01.2018

Abstract

There are 0 citations in total.

Details

Other ID JA26VV88MH
Journal Section Research Article
Authors

Nobukhosi Dlodlo This is me

Publication Date January 1, 2018
Published in Issue Year 2018 Volume: 10 Issue: 1

Cite

APA Dlodlo, N. (2018). THE INFLUENCE OF PRODUCT PRESENTATION ON HOTEL WEBSITE REVISIT INTENTIONS: THE MEDIATING ROLE OF MENTAL IMAGERY. International Journal of Social Sciences and Humanity Studies, 10(1), 49-65.
AMA Dlodlo N. THE INFLUENCE OF PRODUCT PRESENTATION ON HOTEL WEBSITE REVISIT INTENTIONS: THE MEDIATING ROLE OF MENTAL IMAGERY. IJ-SSHS. January 2018;10(1):49-65.
Chicago Dlodlo, Nobukhosi. “THE INFLUENCE OF PRODUCT PRESENTATION ON HOTEL WEBSITE REVISIT INTENTIONS: THE MEDIATING ROLE OF MENTAL IMAGERY”. International Journal of Social Sciences and Humanity Studies 10, no. 1 (January 2018): 49-65.
EndNote Dlodlo N (January 1, 2018) THE INFLUENCE OF PRODUCT PRESENTATION ON HOTEL WEBSITE REVISIT INTENTIONS: THE MEDIATING ROLE OF MENTAL IMAGERY. International Journal of Social Sciences and Humanity Studies 10 1 49–65.
IEEE N. Dlodlo, “THE INFLUENCE OF PRODUCT PRESENTATION ON HOTEL WEBSITE REVISIT INTENTIONS: THE MEDIATING ROLE OF MENTAL IMAGERY”, IJ-SSHS, vol. 10, no. 1, pp. 49–65, 2018.
ISNAD Dlodlo, Nobukhosi. “THE INFLUENCE OF PRODUCT PRESENTATION ON HOTEL WEBSITE REVISIT INTENTIONS: THE MEDIATING ROLE OF MENTAL IMAGERY”. International Journal of Social Sciences and Humanity Studies 10/1 (January 2018), 49-65.
JAMA Dlodlo N. THE INFLUENCE OF PRODUCT PRESENTATION ON HOTEL WEBSITE REVISIT INTENTIONS: THE MEDIATING ROLE OF MENTAL IMAGERY. IJ-SSHS. 2018;10:49–65.
MLA Dlodlo, Nobukhosi. “THE INFLUENCE OF PRODUCT PRESENTATION ON HOTEL WEBSITE REVISIT INTENTIONS: THE MEDIATING ROLE OF MENTAL IMAGERY”. International Journal of Social Sciences and Humanity Studies, vol. 10, no. 1, 2018, pp. 49-65.
Vancouver Dlodlo N. THE INFLUENCE OF PRODUCT PRESENTATION ON HOTEL WEBSITE REVISIT INTENTIONS: THE MEDIATING ROLE OF MENTAL IMAGERY. IJ-SSHS. 2018;10(1):49-65.