ADMINISTRATIVE COMMUNICATION RESEARCH IN RADIO AND FILM STUDIES: REVIEWING THE AUDIENCE CONCEPT

Year 2024, , 206 - 223, 30.05.2024

Zühre Canay Güven

https://doi.org/10.47107/inifedergi.1419555

Abstract

In the early 20th century, during the nascent stages of communication research, the focal point revolved around the intricate interplay between the public sphere, democracy, and the emergence of public opinion. The profound influence of mass media on audiences took center stage in scholarly inquiries. Notably, pivotal milestones in radio and film studies marked the genesis of this field, fundamentally shaping our understanding of listeners and viewers. As the discipline evolved, radio research paved the way for extensive viewer studies within the realm of television research. Concurrently, viewer studies in the context of cinema began to assert their autonomy, gradually establishing a distinct identity. While both mediums received substantial support from foundations, film studies gradually diverged from the overarching umbrella of mass communication studies, solidifying its place as an independent academic field. Conversely, radio studies persist within the framework of mass communication research, akin to another facet of television research. This article delves into the nuances of this transformative journey, scrutinizing the shifting landscapes of administrative efforts buoyed by foundations. It probes into the alterations in the orientations of viewer studies and contemplates potential transformations in the conceptualization of audiences in the digital age. The narrative builds upon themes and potential conceptualizations, offering a comprehensive exploration of audience studies, film studies, and radio studies within the dynamic tapestry of administrative communication.

Keywords

audience studies, film studies, radio studies, administrative communucation

İletişim Çalışmalarında Yönetsel Müdahaleler Bağlamında Radyo ve Film Araştırmaları

Abstract

İlk dönem iletişim araştırmalarında 20. Yüzyılın başında kamusal alan ve demokrasi meseleleri çerçevesinde kamuoyunun nasıl şekillendirileceği ve izleyicilerin kitle iletişim araçlarının onları nasıl harekete geçirdiği sorusu üzerinden şekillenir. Alanın kurulmasında radyo ve film çalışmaları dinleyici/izleyici kavramsallaştırmasında önemli yol ayrımlarına işaret eder. Fakat zamanla radyo araştırmaları hakimiyetini televizyon çalışmaları kapsamında yürütülen izleyici araştırmalarına bırakırken, izleyici araştırmalarının sinema alanı özelinde yürütülen çalışmalar kendisine daha özerk bir yer inşa etmiştir. Her ne kadar bu iki mecra üzerinden yürütülen çalışmalara vakıflarca önemli destekler verdiği görülse de zamanla film araştırmaları kitle iletişim çalışmalarından sıyrılmış ve kendisine akademik kürsüde özerk bir alan bulmuştur. Radyo çalışmaları ise televizyon araştırmalarının bir diğer versiyonu olarak hala kitle iletişim araştırmaları çerçevesinde değerlendirilen bir alan olarak karşımıza çıkar. Alandaki bu dönüşüm ve kopuşun izlerinin vakıflarca verilen desteklerle yürütülen yönetsel çalışmaların değişen çehreleri etrafında ele alınacağı bu metinde izleyici araştırmaları kapsamında yürütülen çalışmaların yönelimlerinin nasıl değiştiği ve dijitalleşme ile beraber izleyici kavramsallaştırmasındaki olası dönüşümler ilk dönem çalışmaların açtığı izlek ve olası kavramsallaştırmalar çerçevesinde tartışılmaktadır.

Keywords

izleyici araştırmaları, film araştırmaları, radyo çalışmaları, yönetsel müdahaleler, izleyici kavramsallaştırması

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