Year 2020, Volume 3 , Issue 2, Pages 40 - 51 2021-07-01

Factors affecting buyers’ behavior decision of mobile phone at Jordan market

Iyad KHANFAR [1]

This field study paper investigating the factors influence the buyers’ behavior decision of mobile phone at Zarqa city. To achieve the objectives of this field study paper, 395 buyers were taken as a sample which used simple random sampling method. Primary and secondary data were examined. Furthermore, five factors i.e. price, country origins, advertising, brand name, and service after sales were chosen and analyzed by using of simple regressions analysis. Analysis shows, price factor widely found as about crucial factor which has an effect on buyers’ behavior decision of mobile phone.
buyers’ behavior decision, brand name, advertising
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Primary Language en
Subjects Economics
Journal Section Articles

Author: Iyad KHANFAR (Primary Author)
Institution: Zarqa university
Country: Jordan


Application Date : March 5, 2021
Acceptance Date : June 25, 2021
Publication Date : July 1, 2021

APA Khanfar, I . (2021). Factors affecting buyers’ behavior decision of mobile phone at Jordan market . InTraders International Trade Academic Journal , 3 (2) , 40-51 . Retrieved from