Factors affecting buyers’ behavior decision of mobile phone at Jordan market

Year 2020, Volume: 3 Issue: 2, 40 - 51, 01.07.2021

Iyad Khanfar

Abstract

This field study paper investigating the factors influence the buyers’ behavior decision of mobile phone at Zarqa city. To achieve the objectives of this field study paper, 395 buyers were taken as a sample which used simple random sampling method. Primary and secondary data were examined. Furthermore, five factors i.e. price, country origins, advertising, brand name, and service after sales were chosen and analyzed by using of simple regressions analysis. Analysis shows, price factor widely found as about crucial factor which has an effect on buyers’ behavior decision of mobile phone.

Keywords

buyers’ behavior decision, brand name, advertising

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