Year 2020, Volume 3 , Issue 2, Pages 40 - 51 2021-07-01

Factors affecting buyers’ behavior decision of mobile phone at Jordan market

Iyad KHANFAR [1]


This field study paper investigating the factors influence the buyers’ behavior decision of mobile phone at Zarqa city. To achieve the objectives of this field study paper, 395 buyers were taken as a sample which used simple random sampling method. Primary and secondary data were examined. Furthermore, five factors i.e. price, country origins, advertising, brand name, and service after sales were chosen and analyzed by using of simple regressions analysis. Analysis shows, price factor widely found as about crucial factor which has an effect on buyers’ behavior decision of mobile phone.
buyers’ behavior decision, brand name, advertising
  • Burns, AC & Bush, RF (2000), Marketing research, Prentice Hall International, Inc., New Jersey.
  • Cai, Y. (2002). Country-of-Origin Effects on Consumers’ Willingness to Buy Foreıgn Products: An Experiment in Consumer Decision Making, B.E.C, NanKai University, China, retrieved March 11 from http://athenaeum.libs.uga.edu/ bitstream /handle/10724/6141/cai_yi_200208_ms.pdf?sequence=1.
  • Cavana, R. Y., Delahaye, B. L., & Sekaran, U. (2001).Applied Business Research: Qualitative and Quantitative Methods (1st ed.). US & Australia: John Wiley & Sons Australia, Ltd.
  • Churchill, G., & Lacobucci, D. (2004).Marketing research: methodological foundations (9th e d). Ohio: Thomson south-Western.
  • Deloitte, 2012. What is the impact of mobile telephony on economic growth? London: Deloitte Touche Tohmatsu Limited (Deloitte LPP).
  • Faith, D.O. and Agwu, M.E. (2014). A Review of the Effect of Pricing Strategies on the Purchase of Consumer Goods. International Journal of Research in Management, Science & Technology, 2 (2), 88-102.
  • Hoffman, K. D., & Bateson, J. E. (2001). Essentials of services marketing: Concepts, strategies and cases. Southwestern Pub.
  • Kotler, P. and Keller, K.L. (2016). Marketing Management. 15ed. New Jersey: Pearson Prentice Hall.
  • Kotler, P. (2004). Ten deadly marketing sins: signs and solutions. Wiley.
  • Krishna, A. (2013) Customer Sense. How the 5 Senses Influence Buying Behavior. Palgrave MacMillan, New York.
  • Malik, M. E., Ghafoor, M., Iqbal, H. K., & Ali, Q. (2013). Impact of brand image and advertisement on consumer buying behavior. World Applied Sciences Journal, 23(1), 117-122.
  • Muhammad J.N (2011). Customer information driven after sales service management: Lesion from spare parts logistics. PhD Thesis of Erasmus University Rotterdam.
  • Pride and Ferrell (2012). Marketing (16th edition). Cengage South-Western.
  • Mohr, L. B. (1990). Understanding Significance Tests. Newbury Park, CA: Sage Publications
  • Sekaran, U. (2003). Research methods for business: a skill building approach (4th, Ed): New York: John Wiley and sons.
  • Yasir Rafique, M. N. (2012). Impact of Advertisement on Consumer Behavior of Fmcg in Lahore City. Academic Research International ISSN-L: 2223-9553, ISSN: 2223-9944 Vol. 2,.
Primary Language en
Subjects Economics
Journal Section Articles
Authors

Author: Iyad KHANFAR (Primary Author)
Institution: Zarqa university
Country: Jordan


Dates

Application Date : March 5, 2021
Acceptance Date : June 25, 2021
Publication Date : July 1, 2021

APA Khanfar, I . (2021). Factors affecting buyers’ behavior decision of mobile phone at Jordan market . InTraders International Trade Academic Journal , 3 (2) , 40-51 . Retrieved from https://dergipark.org.tr/en/pub/intraders/issue/63463/891732