EN
Should I Take It or Should I Not? Exploration of Students’ Course Choice as a Product
Abstract
This study aims to explore the components of students’ course selection process and overlooking these components from marketing perspective. Three focus groups were administered. Data revealed that the focus groups participants’ responses are congregated in two main categories: (1) WOM related evaluations. (2) Official concerns based evaluations. The WOM related evaluations were emerged as follows; (1.1) instructors’ in-class performance, (1.2) the degree of attractiveness of course-related virtual environment, (1.3) the toughness of course assignments and their grading policies. Official concerns based evaluations were surfaced as follows; (2.1) level of academic and practical experience of instructors (2.2) the use of computer-enhanced learning technologies. Like consumer purchase decision process it is observed that, students too seek reliable information and gather information mainly from senior students in the form of WOM activities; and courses and instructors’ performance factors which are counterparts of product and services in academia are evaluated based on information in WOM activities.
Keywords
Details
Primary Language
English
Subjects
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Journal Section
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Publication Date
March 1, 2011
Submission Date
March 1, 2011
Acceptance Date
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Published in Issue
Year 2011 Volume: 1 Number: 1
APA
Kocak, G. N., & Sever, N. S. (2011). Should I Take It or Should I Not? Exploration of Students’ Course Choice as a Product. International Review of Management and Marketing, 1(1), 1-7. https://izlik.org/JA98YM77LJ
AMA
1.Kocak GN, Sever NS. Should I Take It or Should I Not? Exploration of Students’ Course Choice as a Product. IRMM. 2011;1(1):1-7. https://izlik.org/JA98YM77LJ
Chicago
Kocak, Goknil N., and N. Serdar Sever. 2011. “Should I Take It or Should I Not? Exploration of Students’ Course Choice As a Product”. International Review of Management and Marketing 1 (1): 1-7. https://izlik.org/JA98YM77LJ.
EndNote
Kocak GN, Sever NS (March 1, 2011) Should I Take It or Should I Not? Exploration of Students’ Course Choice as a Product. International Review of Management and Marketing 1 1 1–7.
IEEE
[1]G. N. Kocak and N. S. Sever, “Should I Take It or Should I Not? Exploration of Students’ Course Choice as a Product”, IRMM, vol. 1, no. 1, pp. 1–7, Mar. 2011, [Online]. Available: https://izlik.org/JA98YM77LJ
ISNAD
Kocak, Goknil N. - Sever, N. Serdar. “Should I Take It or Should I Not? Exploration of Students’ Course Choice As a Product”. International Review of Management and Marketing 1/1 (March 1, 2011): 1-7. https://izlik.org/JA98YM77LJ.
JAMA
1.Kocak GN, Sever NS. Should I Take It or Should I Not? Exploration of Students’ Course Choice as a Product. IRMM. 2011;1:1–7.
MLA
Kocak, Goknil N., and N. Serdar Sever. “Should I Take It or Should I Not? Exploration of Students’ Course Choice As a Product”. International Review of Management and Marketing, vol. 1, no. 1, Mar. 2011, pp. 1-7, https://izlik.org/JA98YM77LJ.
Vancouver
1.Goknil N. Kocak, N. Serdar Sever. Should I Take It or Should I Not? Exploration of Students’ Course Choice as a Product. IRMM [Internet]. 2011 Mar. 1;1(1):1-7. Available from: https://izlik.org/JA98YM77LJ