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Year 2012, Volume: 2 Issue: 3, 130 - 138, 01.09.2012

Morteza Jamalzadeh Navid Behravan Roozbeh Masoudi

https://izlik.org/JA66RH58JX

Abstract

An Empirical Study of Email-Based Advertisement and its Influence on Consumers’ Attitude

Year 2012, Volume: 2 Issue: 3, 130 - 138, 01.09.2012

Morteza Jamalzadeh Navid Behravan Roozbeh Masoudi

https://izlik.org/JA66RH58JX

Abstract

E-commerce becomes a cornerstone for many businesses over the recent years. Align with e-commerce activities, the marketing communication through online media plays a major role in achieving competitive advantageous. E-mail advertising in this context offers a cost effective, direct and reciprocal means for businesses overcoming time and geographical barriers. As so, this study discussed the advertising e-mail characteristics and its influences on customers' attitude about email-based advertisement. According to the research findings, entertainment and informativeness of advertising email content is strongly and positively affect customers’ attitude about email-based advertisement. On the other hand, the privacy of advertising e-mail is strongly, yet negatively influences the customers’ attitude towards email-based advertisement.

Keywords

Advertising emails Customers’ attitude E-commerce Marketing communication

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Other ID JA84GT42SZ
Authors

Morteza Jamalzadeh This is me

Navid Behravan This is me

Roozbeh Masoudi This is me

Publication Date September 1, 2012
IZ https://izlik.org/JA66RH58JX
Published in Issue Year 2012 Volume: 2 Issue: 3

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APA Jamalzadeh, M., Behravan, N., & Masoudi, R. (2012). An Empirical Study of Email-Based Advertisement and its Influence on Consumers’ Attitude. International Review of Management and Marketing, 2(3), 130-138. https://izlik.org/JA66RH58JX
AMA 1.Jamalzadeh M, Behravan N, Masoudi R. An Empirical Study of Email-Based Advertisement and its Influence on Consumers’ Attitude. IRMM. 2012;2(3):130-138. https://izlik.org/JA66RH58JX
Chicago Jamalzadeh, Morteza, Navid Behravan, and Roozbeh Masoudi. 2012. “An Empirical Study of Email-Based Advertisement and Its Influence on Consumers’ Attitude”. International Review of Management and Marketing 2 (3): 130-38. https://izlik.org/JA66RH58JX.
EndNote Jamalzadeh M, Behravan N, Masoudi R (September 1, 2012) An Empirical Study of Email-Based Advertisement and its Influence on Consumers’ Attitude. International Review of Management and Marketing 2 3 130–138.
IEEE [1]M. Jamalzadeh, N. Behravan, and R. Masoudi, “An Empirical Study of Email-Based Advertisement and its Influence on Consumers’ Attitude”, IRMM, vol. 2, no. 3, pp. 130–138, Sept. 2012, [Online]. Available: https://izlik.org/JA66RH58JX
ISNAD Jamalzadeh, Morteza - Behravan, Navid - Masoudi, Roozbeh. “An Empirical Study of Email-Based Advertisement and Its Influence on Consumers’ Attitude”. International Review of Management and Marketing 2/3 (September 1, 2012): 130-138. https://izlik.org/JA66RH58JX.
JAMA 1.Jamalzadeh M, Behravan N, Masoudi R. An Empirical Study of Email-Based Advertisement and its Influence on Consumers’ Attitude. IRMM. 2012;2:130–138.
MLA Jamalzadeh, Morteza, et al. “An Empirical Study of Email-Based Advertisement and Its Influence on Consumers’ Attitude”. International Review of Management and Marketing, vol. 2, no. 3, Sept. 2012, pp. 130-8, https://izlik.org/JA66RH58JX.
Vancouver 1.Morteza Jamalzadeh, Navid Behravan, Roozbeh Masoudi. An Empirical Study of Email-Based Advertisement and its Influence on Consumers’ Attitude. IRMM [Internet]. 2012 Sep. 1;2(3):130-8. Available from: https://izlik.org/JA66RH58JX