EN
Customer Relationship Management (CRM) in Hotel Industry: A framework Proposal on the Relationship among CRM Dimensions, Marketing Capabilities and Hotel Performance
Abstract
Customer relationship management (CRM) has a growing popularity and is becoming one of the hottest academic and practical topics in the business field. In fact, due to the competitive environment, CRM is crucial and has become a niche for firm performance. However, there is limited research that reveals the relationship between CRM dimensions and hotel performance. Therefore this study is an attempt to provide a value conceptual model that explains the theoretical linkages existing between CRM dimensions and hotel performance. This study serves not only to clarify the relationship between CRM dimensions and hotel performance, but also to explain the mediation role of marketing capabilities in this relationship.
Keywords
Details
Primary Language
English
Subjects
-
Journal Section
Conference Paper
Publication Date
December 1, 2012
Submission Date
December 1, 2012
Acceptance Date
-
Published in Issue
Year 2012 Volume: 2 Number: 4
APA
Mohammed, A. A., & Rashid, B. B. (2012). Customer Relationship Management (CRM) in Hotel Industry: A framework Proposal on the Relationship among CRM Dimensions, Marketing Capabilities and Hotel Performance. International Review of Management and Marketing, 2(4), 220-230. https://izlik.org/JA93XP38LA
AMA
1.Mohammed AA, Rashid BB. Customer Relationship Management (CRM) in Hotel Industry: A framework Proposal on the Relationship among CRM Dimensions, Marketing Capabilities and Hotel Performance. IRMM. 2012;2(4):220-230. https://izlik.org/JA93XP38LA
Chicago
Mohammed, Abdul Alem, and Basri Bin Rashid. 2012. “Customer Relationship Management (CRM) in Hotel Industry: A Framework Proposal on the Relationship Among CRM Dimensions, Marketing Capabilities and Hotel Performance”. International Review of Management and Marketing 2 (4): 220-30. https://izlik.org/JA93XP38LA.
EndNote
Mohammed AA, Rashid BB (December 1, 2012) Customer Relationship Management (CRM) in Hotel Industry: A framework Proposal on the Relationship among CRM Dimensions, Marketing Capabilities and Hotel Performance. International Review of Management and Marketing 2 4 220–230.
IEEE
[1]A. A. Mohammed and B. B. Rashid, “Customer Relationship Management (CRM) in Hotel Industry: A framework Proposal on the Relationship among CRM Dimensions, Marketing Capabilities and Hotel Performance”, IRMM, vol. 2, no. 4, pp. 220–230, Dec. 2012, [Online]. Available: https://izlik.org/JA93XP38LA
ISNAD
Mohammed, Abdul Alem - Rashid, Basri Bin. “Customer Relationship Management (CRM) in Hotel Industry: A Framework Proposal on the Relationship Among CRM Dimensions, Marketing Capabilities and Hotel Performance”. International Review of Management and Marketing 2/4 (December 1, 2012): 220-230. https://izlik.org/JA93XP38LA.
JAMA
1.Mohammed AA, Rashid BB. Customer Relationship Management (CRM) in Hotel Industry: A framework Proposal on the Relationship among CRM Dimensions, Marketing Capabilities and Hotel Performance. IRMM. 2012;2:220–230.
MLA
Mohammed, Abdul Alem, and Basri Bin Rashid. “Customer Relationship Management (CRM) in Hotel Industry: A Framework Proposal on the Relationship Among CRM Dimensions, Marketing Capabilities and Hotel Performance”. International Review of Management and Marketing, vol. 2, no. 4, Dec. 2012, pp. 220-3, https://izlik.org/JA93XP38LA.
Vancouver
1.Abdul Alem Mohammed, Basri Bin Rashid. Customer Relationship Management (CRM) in Hotel Industry: A framework Proposal on the Relationship among CRM Dimensions, Marketing Capabilities and Hotel Performance. IRMM [Internet]. 2012 Dec. 1;2(4):220-3. Available from: https://izlik.org/JA93XP38LA