EN
Evaluation of E-Mail Usage by Extended Technology Acceptance Model
Abstract
This study is performed to evaluate E-mail usage by Extended Technology Acceptance Model (TAM2) and to test the moderation effects of Espoused National Cultural Values between Subjective Norm (SN) and E-mail usage Behavioral Intention (BI)/Perceived Usefulness (PU). Survey was conducted in Adana Branches of an important Turkish State-Run Bank including 151 participants who have E-mail access for work purposes. As the results of the study; PU and Perceived Ease Of Use (PEOU) have positive effects on BI, PEOU and SN both effect PU, Femininity (F) shows positive moderating effect on the relationship between SN and PU as well as the relation between SN and BI, Collectivism (C) shows positive moderation effect between SN and PU, moderation effect of SN on PU is higher for people who have higher tolerance to uncertainty.
Keywords
Details
Primary Language
English
Subjects
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Journal Section
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Publication Date
September 1, 2013
Submission Date
September 1, 2013
Acceptance Date
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Published in Issue
Year 2013 Volume: 3 Number: 3
APA
Mutlu, S., & Efeoglu, İ. E. (2013). Evaluation of E-Mail Usage by Extended Technology Acceptance Model. International Review of Management and Marketing, 3(3), 112-121. https://izlik.org/JA97JA96WW
AMA
1.Mutlu S, Efeoglu İE. Evaluation of E-Mail Usage by Extended Technology Acceptance Model. IRMM. 2013;3(3):112-121. https://izlik.org/JA97JA96WW
Chicago
Mutlu, Savaş, and İbrahim Efe Efeoglu. 2013. “Evaluation of E-Mail Usage by Extended Technology Acceptance Model”. International Review of Management and Marketing 3 (3): 112-21. https://izlik.org/JA97JA96WW.
EndNote
Mutlu S, Efeoglu İE (September 1, 2013) Evaluation of E-Mail Usage by Extended Technology Acceptance Model. International Review of Management and Marketing 3 3 112–121.
IEEE
[1]S. Mutlu and İ. E. Efeoglu, “Evaluation of E-Mail Usage by Extended Technology Acceptance Model”, IRMM, vol. 3, no. 3, pp. 112–121, Sept. 2013, [Online]. Available: https://izlik.org/JA97JA96WW
ISNAD
Mutlu, Savaş - Efeoglu, İbrahim Efe. “Evaluation of E-Mail Usage by Extended Technology Acceptance Model”. International Review of Management and Marketing 3/3 (September 1, 2013): 112-121. https://izlik.org/JA97JA96WW.
JAMA
1.Mutlu S, Efeoglu İE. Evaluation of E-Mail Usage by Extended Technology Acceptance Model. IRMM. 2013;3:112–121.
MLA
Mutlu, Savaş, and İbrahim Efe Efeoglu. “Evaluation of E-Mail Usage by Extended Technology Acceptance Model”. International Review of Management and Marketing, vol. 3, no. 3, Sept. 2013, pp. 112-21, https://izlik.org/JA97JA96WW.
Vancouver
1.Savaş Mutlu, İbrahim Efe Efeoglu. Evaluation of E-Mail Usage by Extended Technology Acceptance Model. IRMM [Internet]. 2013 Sep. 1;3(3):112-21. Available from: https://izlik.org/JA97JA96WW