Location as a Competitive Advantage to Attract Students: An Empirical Study from a Turkish Foundation University

Volume: 3 Number: 4 December 1, 2013
  • Oya Tamtekin Aydın
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International Review of Management and Marketing
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Location as a Competitive Advantage to Attract Students: An Empirical Study from a Turkish Foundation University

Abstract

The purpose of this study is to reveal whether the location is a sustainable competitive advantage to attract the students or not. This study consists of a literature review about location in higher education area, research about a sample Turkish foundation university enrollment records and a survey on students attending a sample foundation university in Istanbul. The questionnaire method has been chosen in order to show the importance of location for a university. The students had been admitted to a foundation university in the 2013-2014 period when within the same universities various departments almost the same score in exam were included in the study. The results of study indicate the location affects the students’ university choice decision and so it is a kind of sustainable competitive advantage for this sample university. This paper proposes the location has an important effect to attract the students to universities. This will help the university manager’s decision-making on the strategic planning. This study has revealed one important competitive advantage criteria for foundation universities.

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Primary Language

English

Subjects

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Journal Section

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Authors

Oya Tamtekin Aydın This is me

Publication Date

December 1, 2013

Submission Date

December 1, 2013

Acceptance Date

-

Published in Issue

Year 2013 Volume: 3 Number: 4

IZ

https://izlik.org/JA73DU26KC

Cite

RIS / Bibtex
APA
Aydın, O. T. (2013). Location as a Competitive Advantage to Attract Students: An Empirical Study from a Turkish Foundation University. International Review of Management and Marketing, 3(4), 204-211. https://izlik.org/JA73DU26KC
AMA
1.Aydın OT. Location as a Competitive Advantage to Attract Students: An Empirical Study from a Turkish Foundation University. IRMM. 2013;3(4):204-211. https://izlik.org/JA73DU26KC
Chicago
Aydın, Oya Tamtekin. 2013. “Location As a Competitive Advantage to Attract Students: An Empirical Study from a Turkish Foundation University”. International Review of Management and Marketing 3 (4): 204-11. https://izlik.org/JA73DU26KC.
EndNote
Aydın OT (December 1, 2013) Location as a Competitive Advantage to Attract Students: An Empirical Study from a Turkish Foundation University. International Review of Management and Marketing 3 4 204–211.
IEEE
[1]O. T. Aydın, “Location as a Competitive Advantage to Attract Students: An Empirical Study from a Turkish Foundation University”, IRMM, vol. 3, no. 4, pp. 204–211, Dec. 2013, [Online]. Available: https://izlik.org/JA73DU26KC
ISNAD
Aydın, Oya Tamtekin. “Location As a Competitive Advantage to Attract Students: An Empirical Study from a Turkish Foundation University”. International Review of Management and Marketing 3/4 (December 1, 2013): 204-211. https://izlik.org/JA73DU26KC.
JAMA
1.Aydın OT. Location as a Competitive Advantage to Attract Students: An Empirical Study from a Turkish Foundation University. IRMM. 2013;3:204–211.
MLA
Aydın, Oya Tamtekin. “Location As a Competitive Advantage to Attract Students: An Empirical Study from a Turkish Foundation University”. International Review of Management and Marketing, vol. 3, no. 4, Dec. 2013, pp. 204-11, https://izlik.org/JA73DU26KC.
Vancouver
1.Oya Tamtekin Aydın. Location as a Competitive Advantage to Attract Students: An Empirical Study from a Turkish Foundation University. IRMM [Internet]. 2013 Dec. 1;3(4):204-11. Available from: https://izlik.org/JA73DU26KC