EN
Customer-Perceived Insecurity of Online Shopping Environment
Abstract
Customer-perceived insecurity of online shopping environment has become one of the major obstacles to the growth of electronic commerce. The main purpose of this study was to examine the influence of insecurity of Internet usage towards online purchase decision as well as consumers’ attitudes and intentions towards online purchasing. The data was collected through survey questionnaire using the purposive sample of 253 Croatian students from the University of Dubrovnik. Research results indicate a significant relationship between the insecurity of Internet usage and online purchase decision. Additionally, a significant relationship was found between the insecurity of Internet usage and consumers’ attitudes and intentions towards online purchasing. The overall analysis reveals that consumers have positive attitudes and intentions towards online purchasing whilst insecurity towards online purchasing lowers when online purchases are made more frequently.
Keywords
Details
Primary Language
English
Subjects
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Journal Section
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Publication Date
March 1, 2014
Submission Date
March 1, 2014
Acceptance Date
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Published in Issue
Year 2014 Volume: 4 Number: 1
APA
Matic, M., & Vojvodic, K. (2014). Customer-Perceived Insecurity of Online Shopping Environment. International Review of Management and Marketing, 4(1), 59-65. https://izlik.org/JA43KE86NM
AMA
1.Matic M, Vojvodic K. Customer-Perceived Insecurity of Online Shopping Environment. IRMM. 2014;4(1):59-65. https://izlik.org/JA43KE86NM
Chicago
Matic, Matea, and Katija Vojvodic. 2014. “Customer-Perceived Insecurity of Online Shopping Environment”. International Review of Management and Marketing 4 (1): 59-65. https://izlik.org/JA43KE86NM.
EndNote
Matic M, Vojvodic K (March 1, 2014) Customer-Perceived Insecurity of Online Shopping Environment. International Review of Management and Marketing 4 1 59–65.
IEEE
[1]M. Matic and K. Vojvodic, “Customer-Perceived Insecurity of Online Shopping Environment”, IRMM, vol. 4, no. 1, pp. 59–65, Mar. 2014, [Online]. Available: https://izlik.org/JA43KE86NM
ISNAD
Matic, Matea - Vojvodic, Katija. “Customer-Perceived Insecurity of Online Shopping Environment”. International Review of Management and Marketing 4/1 (March 1, 2014): 59-65. https://izlik.org/JA43KE86NM.
JAMA
1.Matic M, Vojvodic K. Customer-Perceived Insecurity of Online Shopping Environment. IRMM. 2014;4:59–65.
MLA
Matic, Matea, and Katija Vojvodic. “Customer-Perceived Insecurity of Online Shopping Environment”. International Review of Management and Marketing, vol. 4, no. 1, Mar. 2014, pp. 59-65, https://izlik.org/JA43KE86NM.
Vancouver
1.Matea Matic, Katija Vojvodic. Customer-Perceived Insecurity of Online Shopping Environment. IRMM [Internet]. 2014 Mar. 1;4(1):59-65. Available from: https://izlik.org/JA43KE86NM