The Moderating Infl uence of Trust on the Relationship between Institutional Image/Reputation, Perceived Value on Student Loyalty in Higher Education Institution

Volume: 5 Number: 3 September 1, 2015
  • Noor Azmi Bin Hashim
  • Aliyu Olayemi Abdullateef
  • Bashir Danlami Sarkindaji
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International Review of Management and Marketing
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The Moderating Infl uence of Trust on the Relationship between Institutional Image/Reputation, Perceived Value on Student Loyalty in Higher Education Institution

Abstract

This survey investigates the moderating influence of trust on the relationships between institutional image/reputation, perceived value on student loyalty. The methodology utilises primary data obtained from questionnaire administered to a sample of 304 postgraduate international students in Universiti Utara Malaysia using simple random probability sampling. Multiple regression technique was employed to analyse data via SPSS statistical package. Results established that institutional image and perceived value have significant positive influence on student loyalty. Institutional image has significant positive influence on perceived value. The influence of image on student loyalty is greater followed by image on student perceived value. Furthermore trust was found to insignificantly moderate between institutional image and perceived value on student loyalty. It is recommended that to successfully compete in a dynamic and complex world of academic excellence universities must be seen to portray favourable image/reputation in terms of practices and actions that invariably transforms to higher perceived value and student loyalty behaviour.

Keywords

Details

Primary Language

English

Subjects

-

Journal Section

-

Authors

Noor Azmi Bin Hashim This is me

Aliyu Olayemi Abdullateef This is me

Bashir Danlami Sarkindaji This is me

Publication Date

September 1, 2015

Submission Date

September 1, 2015

Acceptance Date

-

Published in Issue

Year 2015 Volume: 5 Number: 3

IZ

https://izlik.org/JA62TA25RT

Cite

RIS / Bibtex
APA
Hashim, N. A. B., Abdullateef, A. O., & Sarkindaji, B. D. (2015). The Moderating Infl uence of Trust on the Relationship between Institutional Image/Reputation, Perceived Value on Student Loyalty in Higher Education Institution. International Review of Management and Marketing, 5(3), 122-128. https://izlik.org/JA62TA25RT
AMA
1.Hashim NAB, Abdullateef AO, Sarkindaji BD. The Moderating Infl uence of Trust on the Relationship between Institutional Image/Reputation, Perceived Value on Student Loyalty in Higher Education Institution. IRMM. 2015;5(3):122-128. https://izlik.org/JA62TA25RT
Chicago
Hashim, Noor Azmi Bin, Aliyu Olayemi Abdullateef, and Bashir Danlami Sarkindaji. 2015. “The Moderating Infl Uence of Trust on the Relationship Between Institutional Image Reputation, Perceived Value on Student Loyalty in Higher Education Institution”. International Review of Management and Marketing 5 (3): 122-28. https://izlik.org/JA62TA25RT.
EndNote
Hashim NAB, Abdullateef AO, Sarkindaji BD (September 1, 2015) The Moderating Infl uence of Trust on the Relationship between Institutional Image/Reputation, Perceived Value on Student Loyalty in Higher Education Institution. International Review of Management and Marketing 5 3 122–128.
IEEE
[1]N. A. B. Hashim, A. O. Abdullateef, and B. D. Sarkindaji, “The Moderating Infl uence of Trust on the Relationship between Institutional Image/Reputation, Perceived Value on Student Loyalty in Higher Education Institution”, IRMM, vol. 5, no. 3, pp. 122–128, Sept. 2015, [Online]. Available: https://izlik.org/JA62TA25RT
ISNAD
Hashim, Noor Azmi Bin - Abdullateef, Aliyu Olayemi - Sarkindaji, Bashir Danlami. “The Moderating Infl Uence of Trust on the Relationship Between Institutional Image Reputation, Perceived Value on Student Loyalty in Higher Education Institution”. International Review of Management and Marketing 5/3 (September 1, 2015): 122-128. https://izlik.org/JA62TA25RT.
JAMA
1.Hashim NAB, Abdullateef AO, Sarkindaji BD. The Moderating Infl uence of Trust on the Relationship between Institutional Image/Reputation, Perceived Value on Student Loyalty in Higher Education Institution. IRMM. 2015;5:122–128.
MLA
Hashim, Noor Azmi Bin, et al. “The Moderating Infl Uence of Trust on the Relationship Between Institutional Image Reputation, Perceived Value on Student Loyalty in Higher Education Institution”. International Review of Management and Marketing, vol. 5, no. 3, Sept. 2015, pp. 122-8, https://izlik.org/JA62TA25RT.
Vancouver
1.Noor Azmi Bin Hashim, Aliyu Olayemi Abdullateef, Bashir Danlami Sarkindaji. The Moderating Infl uence of Trust on the Relationship between Institutional Image/Reputation, Perceived Value on Student Loyalty in Higher Education Institution. IRMM [Internet]. 2015 Sep. 1;5(3):122-8. Available from: https://izlik.org/JA62TA25RT