EN
The Reasons of Young Consumers’ Choice on Chain Café Stores: A Research on Starbucks
Abstract
Corporations providing services and making goods are forced to ensure customer satisfaction, to build brand loyalty, to change the way being in service by taking some changes into consideration, such as changes in living conditions, in consumers’ supply and demand, fierce competition environment. At this point, chain café stores are appeared as preferred ones by especially young consumers in direct proportion to changes in consumers’ supply and demand. Young consumers, while going for a chain café store, pay regard to several criteria, such as store image, store atmosphere, goods/services specifications, and price policies. This study aims to measure the effect of young consumers going for Starbucks chain café stores on customer loyalty. This research, according to the analysis of surveys taken by 187 persons, reveals that brand image and brand follow-up have an effect on brand loyalty.
Keywords
Details
Primary Language
English
Subjects
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Journal Section
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Publication Date
September 1, 2015
Submission Date
September 1, 2015
Acceptance Date
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Published in Issue
Year 2015 Volume: 5 Number: 3
APA
Akgün, S., & Yalım, F. (2015). The Reasons of Young Consumers’ Choice on Chain Café Stores: A Research on Starbucks. International Review of Management and Marketing, 5(3), 129-134. https://izlik.org/JA78BE75XM
AMA
1.Akgün S, Yalım F. The Reasons of Young Consumers’ Choice on Chain Café Stores: A Research on Starbucks. IRMM. 2015;5(3):129-134. https://izlik.org/JA78BE75XM
Chicago
Akgün, Serkan, and Funda Yalım. 2015. “The Reasons of Young Consumers’ Choice on Chain Café Stores: A Research on Starbucks”. International Review of Management and Marketing 5 (3): 129-34. https://izlik.org/JA78BE75XM.
EndNote
Akgün S, Yalım F (September 1, 2015) The Reasons of Young Consumers’ Choice on Chain Café Stores: A Research on Starbucks. International Review of Management and Marketing 5 3 129–134.
IEEE
[1]S. Akgün and F. Yalım, “The Reasons of Young Consumers’ Choice on Chain Café Stores: A Research on Starbucks”, IRMM, vol. 5, no. 3, pp. 129–134, Sept. 2015, [Online]. Available: https://izlik.org/JA78BE75XM
ISNAD
Akgün, Serkan - Yalım, Funda. “The Reasons of Young Consumers’ Choice on Chain Café Stores: A Research on Starbucks”. International Review of Management and Marketing 5/3 (September 1, 2015): 129-134. https://izlik.org/JA78BE75XM.
JAMA
1.Akgün S, Yalım F. The Reasons of Young Consumers’ Choice on Chain Café Stores: A Research on Starbucks. IRMM. 2015;5:129–134.
MLA
Akgün, Serkan, and Funda Yalım. “The Reasons of Young Consumers’ Choice on Chain Café Stores: A Research on Starbucks”. International Review of Management and Marketing, vol. 5, no. 3, Sept. 2015, pp. 129-34, https://izlik.org/JA78BE75XM.
Vancouver
1.Serkan Akgün, Funda Yalım. The Reasons of Young Consumers’ Choice on Chain Café Stores: A Research on Starbucks. IRMM [Internet]. 2015 Sep. 1;5(3):129-34. Available from: https://izlik.org/JA78BE75XM