Evolution of Capabilities in the Discovery Cycle of an Innovation in the Pharmaceutical Market

Volume: 5 Number: 3 September 1, 2015
  • Claudimar Pereira Da Veiga
  • Cássia Rita Pereira Da Veiga
  • Mônica Maier Giacomini
  • Heitor Takashi Kato
  • Jansen Maia Del Corso
International Review of Management and Marketing Cover
International Review of Management and Marketing
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Evolution of Capabilities in the Discovery Cycle of an Innovation in the Pharmaceutical Market

Abstract

The objective of this study is to analyze the evolution of dynamic capabilities in the discovery cycle of an innovation in the pharmaceutical market of erectile dysfunction in the period of twenty years. To achieve this, two distinct and complementary concepts were applied: models of March (1991) to exploitative and explorative discovery in the organizational learning process and the three components of dynamic capabilities. The result showed that the components of the capabilities may be identified in the discovery cycle of Viagra®. The study confirms the existence of a stock of knowledge among the companies in the pharmaceutical market of erectile dysfunction as well as a large absorptive capacity among all of them.

Keywords

Details

Primary Language

English

Subjects

-

Journal Section

-

Authors

Claudimar Pereira Da Veiga This is me

Cássia Rita Pereira Da Veiga This is me

Mônica Maier Giacomini This is me

Heitor Takashi Kato This is me

Jansen Maia Del Corso This is me

Publication Date

September 1, 2015

Submission Date

September 1, 2015

Acceptance Date

-

Published in Issue

Year 2015 Volume: 5 Number: 3

IZ

https://izlik.org/JA74ND77NA

Cite

RIS / Bibtex
APA
Veiga, C. P. D., Veiga, C. R. P. D., Giacomini, M. M., Kato, H. T., & Corso, J. M. D. (2015). Evolution of Capabilities in the Discovery Cycle of an Innovation in the Pharmaceutical Market. International Review of Management and Marketing, 5(3), 141-153. https://izlik.org/JA74ND77NA
AMA
1.Veiga CPD, Veiga CRPD, Giacomini MM, Kato HT, Corso JMD. Evolution of Capabilities in the Discovery Cycle of an Innovation in the Pharmaceutical Market. IRMM. 2015;5(3):141-153. https://izlik.org/JA74ND77NA
Chicago
Veiga, Claudimar Pereira Da, Cássia Rita Pereira Da Veiga, Mônica Maier Giacomini, Heitor Takashi Kato, and Jansen Maia Del Corso. 2015. “Evolution of Capabilities in the Discovery Cycle of an Innovation in the Pharmaceutical Market”. International Review of Management and Marketing 5 (3): 141-53. https://izlik.org/JA74ND77NA.
EndNote
Veiga CPD, Veiga CRPD, Giacomini MM, Kato HT, Corso JMD (September 1, 2015) Evolution of Capabilities in the Discovery Cycle of an Innovation in the Pharmaceutical Market. International Review of Management and Marketing 5 3 141–153.
IEEE
[1]C. P. D. Veiga, C. R. P. D. Veiga, M. M. Giacomini, H. T. Kato, and J. M. D. Corso, “Evolution of Capabilities in the Discovery Cycle of an Innovation in the Pharmaceutical Market”, IRMM, vol. 5, no. 3, pp. 141–153, Sept. 2015, [Online]. Available: https://izlik.org/JA74ND77NA
ISNAD
Veiga, Claudimar Pereira Da - Veiga, Cássia Rita Pereira Da - Giacomini, Mônica Maier - Kato, Heitor Takashi - Corso, Jansen Maia Del. “Evolution of Capabilities in the Discovery Cycle of an Innovation in the Pharmaceutical Market”. International Review of Management and Marketing 5/3 (September 1, 2015): 141-153. https://izlik.org/JA74ND77NA.
JAMA
1.Veiga CPD, Veiga CRPD, Giacomini MM, Kato HT, Corso JMD. Evolution of Capabilities in the Discovery Cycle of an Innovation in the Pharmaceutical Market. IRMM. 2015;5:141–153.
MLA
Veiga, Claudimar Pereira Da, et al. “Evolution of Capabilities in the Discovery Cycle of an Innovation in the Pharmaceutical Market”. International Review of Management and Marketing, vol. 5, no. 3, Sept. 2015, pp. 141-53, https://izlik.org/JA74ND77NA.
Vancouver
1.Claudimar Pereira Da Veiga, Cássia Rita Pereira Da Veiga, Mônica Maier Giacomini, Heitor Takashi Kato, Jansen Maia Del Corso. Evolution of Capabilities in the Discovery Cycle of an Innovation in the Pharmaceutical Market. IRMM [Internet]. 2015 Sep. 1;5(3):141-53. Available from: https://izlik.org/JA74ND77NA