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Evolution of Capabilities in the Discovery Cycle of an Innovation in the Pharmaceutical Market

Year 2015, Volume: 5 Issue: 3, 141 - 153, 01.09.2015

Claudimar Pereira Da Veiga Cássia Rita Pereira Da Veiga Mônica Maier Giacomini Heitor Takashi Kato Jansen Maia Del Corso

https://izlik.org/JA74ND77NA

Abstract

The objective of this study is to analyze the evolution of dynamic capabilities in the discovery cycle of an innovation in the pharmaceutical market of erectile dysfunction in the period of twenty years. To achieve this, two distinct and complementary concepts were applied: models of March (1991) to exploitative and explorative discovery in the organizational learning process and the three components of dynamic capabilities. The result showed that the components of the capabilities may be identified in the discovery cycle of Viagra®. The study confirms the existence of a stock of knowledge among the companies in the pharmaceutical market of erectile dysfunction as well as a large absorptive capacity among all of them.

Keywords

Marketing Innovation Pharmaceutical industry Property Intellectual

Year 2015, Volume: 5 Issue: 3, 141 - 153, 01.09.2015

Claudimar Pereira Da Veiga Cássia Rita Pereira Da Veiga Mônica Maier Giacomini Heitor Takashi Kato Jansen Maia Del Corso

https://izlik.org/JA74ND77NA

Abstract

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Details

Other ID JA37SR72BE
Authors

Claudimar Pereira Da Veiga This is me

Cássia Rita Pereira Da Veiga This is me

Mônica Maier Giacomini This is me

Heitor Takashi Kato This is me

Jansen Maia Del Corso This is me

Publication Date September 1, 2015
IZ https://izlik.org/JA74ND77NA
Published in Issue Year 2015 Volume: 5 Issue: 3

Cite

APA Veiga, C. P. D., Veiga, C. R. P. D., Giacomini, M. M., Kato, H. T., & Corso, J. M. D. (2015). Evolution of Capabilities in the Discovery Cycle of an Innovation in the Pharmaceutical Market. International Review of Management and Marketing, 5(3), 141-153. https://izlik.org/JA74ND77NA
AMA 1.Veiga CPD, Veiga CRPD, Giacomini MM, Kato HT, Corso JMD. Evolution of Capabilities in the Discovery Cycle of an Innovation in the Pharmaceutical Market. IRMM. 2015;5(3):141-153. https://izlik.org/JA74ND77NA
Chicago Veiga, Claudimar Pereira Da, Cássia Rita Pereira Da Veiga, Mônica Maier Giacomini, Heitor Takashi Kato, and Jansen Maia Del Corso. 2015. “Evolution of Capabilities in the Discovery Cycle of an Innovation in the Pharmaceutical Market”. International Review of Management and Marketing 5 (3): 141-53. https://izlik.org/JA74ND77NA.
EndNote Veiga CPD, Veiga CRPD, Giacomini MM, Kato HT, Corso JMD (September 1, 2015) Evolution of Capabilities in the Discovery Cycle of an Innovation in the Pharmaceutical Market. International Review of Management and Marketing 5 3 141–153.
IEEE [1]C. P. D. Veiga, C. R. P. D. Veiga, M. M. Giacomini, H. T. Kato, and J. M. D. Corso, “Evolution of Capabilities in the Discovery Cycle of an Innovation in the Pharmaceutical Market”, IRMM, vol. 5, no. 3, pp. 141–153, Sept. 2015, [Online]. Available: https://izlik.org/JA74ND77NA
ISNAD Veiga, Claudimar Pereira Da - Veiga, Cássia Rita Pereira Da - Giacomini, Mônica Maier - Kato, Heitor Takashi - Corso, Jansen Maia Del. “Evolution of Capabilities in the Discovery Cycle of an Innovation in the Pharmaceutical Market”. International Review of Management and Marketing 5/3 (September 1, 2015): 141-153. https://izlik.org/JA74ND77NA.
JAMA 1.Veiga CPD, Veiga CRPD, Giacomini MM, Kato HT, Corso JMD. Evolution of Capabilities in the Discovery Cycle of an Innovation in the Pharmaceutical Market. IRMM. 2015;5:141–153.
MLA Veiga, Claudimar Pereira Da, et al. “Evolution of Capabilities in the Discovery Cycle of an Innovation in the Pharmaceutical Market”. International Review of Management and Marketing, vol. 5, no. 3, Sept. 2015, pp. 141-53, https://izlik.org/JA74ND77NA.
Vancouver 1.Claudimar Pereira Da Veiga, Cássia Rita Pereira Da Veiga, Mônica Maier Giacomini, Heitor Takashi Kato, Jansen Maia Del Corso. Evolution of Capabilities in the Discovery Cycle of an Innovation in the Pharmaceutical Market. IRMM [Internet]. 2015 Sep. 1;5(3):141-53. Available from: https://izlik.org/JA74ND77NA