The Role of Brand Loyalty: The Case Study of Telekom Malaysia

Volume: 5 Number: 3 September 1, 2015
  • Munawwer Husain
International Review of Management and Marketing Cover
International Review of Management and Marketing
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The Role of Brand Loyalty: The Case Study of Telekom Malaysia

Abstract

Brand devotion is the principal thing in an association that leads from consumer loyalty toward items and administrations offer. This study is led to investigate the principle calculates that add to brand dedication in the telecom organization, TM .There are five primary variables utilized as a part of the contextual investigation that is duty, consumer loyalty, corporate picture, trust and advancement on brand devotion in the telecom organization. This study utilized overview systems, where a sum of 290 review structures was circulated to TM clients through comfort examining yet just 165 were gotten and usable. The outcome demonstrates a critical positive relationship between the variables (duty, consumer loyalty, corporate picture, trust and advancement) toward brand dedication.

Keywords

Details

Primary Language

English

Subjects

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Journal Section

-

Authors

Munawwer Husain This is me

Publication Date

September 1, 2015

Submission Date

September 1, 2015

Acceptance Date

-

Published in Issue

Year 2015 Volume: 5 Number: 3

IZ

https://izlik.org/JA43JE83CH

Cite

RIS / Bibtex
APA
Husain, M. (2015). The Role of Brand Loyalty: The Case Study of Telekom Malaysia. International Review of Management and Marketing, 5(3), 173-179. https://izlik.org/JA43JE83CH
AMA
1.Husain M. The Role of Brand Loyalty: The Case Study of Telekom Malaysia. IRMM. 2015;5(3):173-179. https://izlik.org/JA43JE83CH
Chicago
Husain, Munawwer. 2015. “The Role of Brand Loyalty: The Case Study of Telekom Malaysia”. International Review of Management and Marketing 5 (3): 173-79. https://izlik.org/JA43JE83CH.
EndNote
Husain M (September 1, 2015) The Role of Brand Loyalty: The Case Study of Telekom Malaysia. International Review of Management and Marketing 5 3 173–179.
IEEE
[1]M. Husain, “The Role of Brand Loyalty: The Case Study of Telekom Malaysia”, IRMM, vol. 5, no. 3, pp. 173–179, Sept. 2015, [Online]. Available: https://izlik.org/JA43JE83CH
ISNAD
Husain, Munawwer. “The Role of Brand Loyalty: The Case Study of Telekom Malaysia”. International Review of Management and Marketing 5/3 (September 1, 2015): 173-179. https://izlik.org/JA43JE83CH.
JAMA
1.Husain M. The Role of Brand Loyalty: The Case Study of Telekom Malaysia. IRMM. 2015;5:173–179.
MLA
Husain, Munawwer. “The Role of Brand Loyalty: The Case Study of Telekom Malaysia”. International Review of Management and Marketing, vol. 5, no. 3, Sept. 2015, pp. 173-9, https://izlik.org/JA43JE83CH.
Vancouver
1.Munawwer Husain. The Role of Brand Loyalty: The Case Study of Telekom Malaysia. IRMM [Internet]. 2015 Sep. 1;5(3):173-9. Available from: https://izlik.org/JA43JE83CH