Segmentation of Tourist Using Demographic and Travel Characteristics: The Case of Istanbul

Volume: 5 Number: 4 December 1, 2015
  • Sevda Sahilli Birdir
EN

Segmentation of Tourist Using Demographic and Travel Characteristics: The Case of Istanbul

Abstract

The purpose of this study is to analyze and segment tourists who visit Istanbul and to identify tourist profiles based of those demographic and travel characteristic. The questionnaire, in four languages (German, English, Russian and Turkish) was applied by the researcher to departing tourists between 13-18 January, 2015 at Istanbul International Airport using face to face technic. A total of 508 usable questionnaires were collected and analyzed applying arithmetic mean, t-test, crosstabulation, ANOVA, factor analysis, k-means cluster and multiple correspondence analysis. Factor analysis revealed six different factors among tourists visiting Istanbul. “Destination security” have been identified as the most important factor affecting tourists visiting Istanbul. Then, K-Means Cluster method was applied and produced three meaningful market segments. The clusters are named “natural beauty and information seekers”, “price sensitives” and “independents”. Finally, Multiple Correspondence Analysis was applied to identify statistical relationship among these clusters.

Keywords

Details

Primary Language

English

Subjects

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Journal Section

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Authors

Sevda Sahilli Birdir This is me

Publication Date

December 1, 2015

Submission Date

December 1, 2015

Acceptance Date

-

Published in Issue

Year 2015 Volume: 5 Number: 4

APA
Birdir, S. S. (2015). Segmentation of Tourist Using Demographic and Travel Characteristics: The Case of Istanbul. International Review of Management and Marketing, 5(4), 221-229. https://izlik.org/JA86WF88EW
AMA
1.Birdir SS. Segmentation of Tourist Using Demographic and Travel Characteristics: The Case of Istanbul. IRMM. 2015;5(4):221-229. https://izlik.org/JA86WF88EW
Chicago
Birdir, Sevda Sahilli. 2015. “Segmentation of Tourist Using Demographic and Travel Characteristics: The Case of Istanbul”. International Review of Management and Marketing 5 (4): 221-29. https://izlik.org/JA86WF88EW.
EndNote
Birdir SS (December 1, 2015) Segmentation of Tourist Using Demographic and Travel Characteristics: The Case of Istanbul. International Review of Management and Marketing 5 4 221–229.
IEEE
[1]S. S. Birdir, “Segmentation of Tourist Using Demographic and Travel Characteristics: The Case of Istanbul”, IRMM, vol. 5, no. 4, pp. 221–229, Dec. 2015, [Online]. Available: https://izlik.org/JA86WF88EW
ISNAD
Birdir, Sevda Sahilli. “Segmentation of Tourist Using Demographic and Travel Characteristics: The Case of Istanbul”. International Review of Management and Marketing 5/4 (December 1, 2015): 221-229. https://izlik.org/JA86WF88EW.
JAMA
1.Birdir SS. Segmentation of Tourist Using Demographic and Travel Characteristics: The Case of Istanbul. IRMM. 2015;5:221–229.
MLA
Birdir, Sevda Sahilli. “Segmentation of Tourist Using Demographic and Travel Characteristics: The Case of Istanbul”. International Review of Management and Marketing, vol. 5, no. 4, Dec. 2015, pp. 221-9, https://izlik.org/JA86WF88EW.
Vancouver
1.Sevda Sahilli Birdir. Segmentation of Tourist Using Demographic and Travel Characteristics: The Case of Istanbul. IRMM [Internet]. 2015 Dec. 1;5(4):221-9. Available from: https://izlik.org/JA86WF88EW